The month of May 2026 proved exceptionally favorable for Logis Hotels. Driven by spring holidays and the growth of its premium brands, the company posted a 22% rise in turnover compared with the same period last year.
“The long weekends had a positive effect, even if bookings tend to level off more than before“, explains Karine Morot-Gaudry, Deputy Chief Executive Officer of the group. The leader also highlights the impact of expanding premium offerings on this growth.
In terms of destinations, several regions demonstrated notable performances. The Provence-Alpes-Côte d’Azur region topped the chart with a 41% increase in turnover, followed by the Grand Est (+33%) and Bourgogne-Franche-Comté (+30%).
This momentum is partly explained by travelers’ patterns during the long weekends. “Many guests favor getaways two to three hours from their home“, notes Karine Morot-Gaudry.
Foreign clientele also contributed to these solid results. Reservations from Germany rose by 33%, while those from Belgium climbed by 26%. A proximity-focused clientele that particularly benefits the eastern regions of France.
“The long weekends had a positive effect, even if bookings tend to level off more than before“, explains Karine Morot-Gaudry, Deputy Chief Executive Officer of the group. The leader also highlights the impact of expanding premium offerings on this growth.
In terms of destinations, several regions demonstrated notable performances. The Provence-Alpes-Côte d’Azur region topped the chart with a 41% increase in turnover, followed by the Grand Est (+33%) and Bourgogne-Franche-Comté (+30%).
This momentum is partly explained by travelers’ patterns during the long weekends. “Many guests favor getaways two to three hours from their home“, notes Karine Morot-Gaudry.
Foreign clientele also contributed to these solid results. Reservations from Germany rose by 33%, while those from Belgium climbed by 26%. A proximity-focused clientele that particularly benefits the eastern regions of France.
European Clientele on the Scene
If the business clientele paused during the early weeks of May due to numerous public holidays, the trend clearly reversed after the Pentecost weekend.
“The backlog on the business segment has almost been caught up in the last week of May“, specifies Karine Morot-Gaudry. The arrangement of the last long weekend, with a public holiday Monday, notably favored the return of business travel.
The French market remains the main driver of summer growth with an 11% increase in bookings. European markets also show strong performance: the Netherlands up 25%, Germany 15%, Belgium 13% and the United Kingdom 12%.
According to the executive, these figures reflect both the attractiveness of southern France and the loyalty of traditional European markets.
“The backlog on the business segment has almost been caught up in the last week of May“, specifies Karine Morot-Gaudry. The arrangement of the last long weekend, with a public holiday Monday, notably favored the return of business travel.
The French market remains the main driver of summer growth with an 11% increase in bookings. European markets also show strong performance: the Netherlands up 25%, Germany 15%, Belgium 13% and the United Kingdom 12%.
According to the executive, these figures reflect both the attractiveness of southern France and the loyalty of traditional European markets.
Encouraging Summer Outlook
For the summer of 2026, Logis Hotels also expresses confidence. To date, bookings show a 16% rise compared with trends observed at the same point last year.
The South of France is at the heart of much of this momentum. Nouvelle-Aquitaine records a 29% increase in bookings, ahead of Provence-Alpes-Côte d’Azur (+24%). The Channel coast also rides this wave with a 22% rise.
Meanwhile, transit regions such as the Grand Est (+29%) and Bourgogne-Franche-Comté (+28%) benefit from the expected influx of European clientele heading toward the southern destinations.
The South of France is at the heart of much of this momentum. Nouvelle-Aquitaine records a 29% increase in bookings, ahead of Provence-Alpes-Côte d’Azur (+24%). The Channel coast also rides this wave with a 22% rise.
Meanwhile, transit regions such as the Grand Est (+29%) and Bourgogne-Franche-Comté (+28%) benefit from the expected influx of European clientele heading toward the southern destinations.
Published by Amelia Brille TourMaG.com Editor See all articles by Amelia Brille
Add TourMaG to your Google News feed 
