Agencies: 10 Tips to Sell the Train More Effectively [ABO]


1. Identify the Right Clients and Focus on Practicality

Agences : 10 conseils pour mieux vendre le train - Depositphotos.com Auteur studiostoks

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The train should not be presented solely as an eco-friendly alternative to flying. Families, travelers who value autonomy, environmentally conscious customers, or those looking to avoid airport constraints constitute good targets.

« Typically, for a family, the train is incredibly simple. You arrive in the city center rather than being far from the airport and having to pay again for a shuttle. », notes Hugo Bazin, cofounder and CEO of Tictactrip and Very Train.

Olivier Bernard, founder and partner at Déclic Evasion, also highlights « the ease of access and comfort », notably with a booking window of only 30 minutes before departure for TGV INOUI, as well as « the high frequency of TGV INOUI or OUIGO services, which offers great flexibility in planning ».



The train can also meet the expectations of travelers seeking more autonomy. « A well-prepared train journey, with a good travel diary, is still well structured », recalls Laure Jacquet, director of Discovery Trains, an agency specializing in train travel.



2. Turn the Journey into an Experience

The train can be more than just a means of transport: landscapes, night trains, scenic itineraries, or historic trains can build a genuine experience.

« The primary motivation of train travelers, at least those who go through an agency, is not ecology nor love of rail travel. These travelers mainly want to experience a different kind of journey. », observes Laure Jacquet.

« People love the train, adds Hugo Bazin. We can walk, use the restrooms, work, read… You’re not in a car where you must stay focused, and you’re not in the plane where you have to arrive very early.

The travel advisor can also rely on destinations that are close and easy to access : Brussels, Amsterdam, Geneva, London or getaways in France. « Brussels, it’s under two hours by train and you arrive in the center » illustrates Hugo Bazin.


3. Favor One Carrier

Avoid, when possible, multiplying carriers on the same itinerary.

« If one carrier manages the route, they will be more easily able to offer a solution in case of a missed connection », explains Laure Jacquet. Her advice: « choose the same company from start to finish ».


4. Allow Plenty of Time for Connections

Caution is especially important in Germany.

« On all routes in Germany, plan generous connections, truly generous », insists Laure Jacquet. When possible, it’s even better to allow a layover night rather than a too-tight connection.


6. Check Timetables and Stations


7. Anticipate Disruptions

Train canceled or a compromised connection: « above all, don’t panic », advises Laure Jacquet. The first instinct should be to head to the railway company’s ticket counter.



« They are aware. They know that a train has been canceled and they already know if there is a solution », she explains. For the agency, the key is therefore to anticipate difficulties and identify the right contacts.


8. Rely on an Aggregator or a Specialist

Distribution remains a major hurdle. « The first obstacle to selling trains through an agency is the lack of offers, such as a truly dedicated B2B platform for trains with an agency account », says Hugo Bazin.

For complex cases, it’s better to depend on a specialist. « Trains aren’t straightforward », he concedes.

Aggregators can serve as an entry point for beginner agencies. « Aggregators are handy », confirms Laure Jacquet, especially to simplify managing multiple carriers. But « as soon as you become a specialist, it’s better to go through the carriers’ own sites ».

Discovery Trains represents Austrian trains (ÖBB) but also Canadian Via Rail Canada, Swiss trains (CFF/SBB) and the Swiss Travel System.

Read also: Travel Agencies: Is Train Travel Easier to Sell than Air Travel?


9. Sell a Package Rather than a Ticket

The low remuneration of base tickets remains a hurdle. « Today, SNCF pays travel agencies or resellers very little », notes Hugo Bazin. Hence the value of building a comprehensive offer.

« If we talk about a complete package, it becomes interesting », he explains. Train, accommodation, and activities can create more value and margin. Very Train thus announces an average commission of 8 to 12% on the overall package, while circuits published on the Discovery Trains site are commissioned at 10% for agencies.

For Olivier Bernard, rail travel is also a compelling product for groups and works councils. « The group terms for SNCF INOUI trains allow adaptation to organizational constraints with more flexible registration deadlines and better control of financial risks in case of partial cancellations. »


10. Get Training and Start Simple

Training remains essential to master the specifics of rail travel. Laure Jacquet invites agencies to participate in Travel Talk organized by Discovery Trains on October 8, 2026.

« We want to overturn preconceived notions. Well-sold, the train is a pleasant and profitable product, provided you know its codes and know how to showcase this experience », she insists.

The right approach for a starting agency: begin with simple itineraries, train and learn, and don’t hesitate to rely on a specialist when the project becomes more complex.


Find all articles in our series “Very Special Agent – The Pro’s Practical Guide” by clicking this link.


Caroline Lelievre Written by Caroline Lelievre Journalist – TourMaG.com
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Budget 2027: Deficits, Debt, Stop or Continue? [ABO]


En France comme aux Etats-Unis, établir le budget de l'Etat est devenu un véritable casse-tête© vectorlab/ DepositPhotos

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While the new school year approaches, preparing the 2027 Finance Bill (the PLF) is more than ever a headache: with rising interest rates, France has since mid-August to borrow at 4.1% — higher than Italy and Spain to close its monthly books. Unprecedented since 2008!

At this pace, the public deficit will reach about 5.9% of GDP in 2027, then nearly 7% in 2030, while France’s debt service will increase by around €10 billion per year between 2027 and 2030.


Thus, the debt could exceed 130% of GDP in 2030. That would be a catastrophe
because every euro spent on paying the interest on borrowings is not invested in education, health, security, infrastructure, or — in a context of increasing international uncertainty — Defense.


No consensus across the country

The Lecornu government still hopes to avoid reaching that point by cutting public spending.

The trouble is that, in France, there is no consensus either on the diagnosis or on the remedy.

On the contrary, at the end of August, the summer universities of La France Insoumise (LFI), the Socialist Party (PS) and the Greens confirmed that, for these parties, the salvation of France, a country already nearly the world champion of compulsory levies (taxes + social contributions), always lies in further tax increases and an expansion of public spending.

To the left, everyone suggests — albeit with nuances — heavily taxing corporate super-profits, possibly reducing the public subsidies they receive, making the “rich” pay more taxes, especially billionaires deemed “harmful” by LFI MEP Manon Aubry. Or, as the CFDT’s secretary-general has proposed, taxing inheritances more.


Moreover, Jean-Luc Mélenchon promotes his controversial plan to outright cancel part of France’s public debt held by the European Central Bank. This would, however, be contrary to European treaties and far from straightforward to implement. As for potential consequences (loss of investor confidence, financial crisis, etc.), they are deftly avoided.


If no agreement is reached in Parliament on the 2027 state budget — or if the budget is ultimately vetoed as LFI already hopes — the government may buy time by passing a special law, but nothing substantial will be settled.


The big picture, however, is clear: not only is France living beyond its means (no balanced budget since 1974) but it is gradually losing ground in too many areas: the historically large agricultural trade surplus has collapsed; the manufacturing industry is retreating (now representing only 9.5% of GDP, versus 14.5% on average in Europe); French GDP per capita is now below the European average; unemployment stands at 8.3% and rising; business defaults are at historically high levels…

How can this continue?


All around a table?

In this difficult context, the tourism sector (8% of French GDP) is, of course, not immune.


It too regularly faces the need to cut public spending
. Recently, for instance, the reimbursement of spa therapies — valuable for boosting the attendance of spa towns — nearly came under serious review to reduce health expenditure.

In its quest for savings, the government has already cut the credits allocated to Atout France, which is tasked with developing the attractiveness of France abroad.

In parallel, many local authorities, short of public subsidies, have cut the budgets of CRT and ADT, increased the tax on secondary residences, and also the tourist tax paid in hotels, gîtes and other accommodations.

Now, municipalities and tourism professionals fear a direct government takeover of the management of this tax intended for local tourism development.

The heavier taxation inevitably weighs on the cost of stays in France, already high compared with competing destinations. Result: vacationers are tempted to shorten their stays or seek cheaper alternatives. Thus, the outlook is seen in dotted lines.

Sure, a strictly accounting approach will never build a mobilizing future for a country. But what future can a country have that is increasingly weighed down by debt? The examples above show that, unless one accepts the worst-case political stance, sacrifices will be necessary and painful.


In this context, instead of rushing to demagogy, wouldn’t it be better for all of us to sit down at a table until a reasonable consensus is reached?
Admittedly, this is not in the French culture, but the seriousness of the situation and the concern for the future would require it.


PAULA BOYER Publié par Paula Boyer Responsable rubrique LuxuryTravelMaG – TourMaG.com
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Ingrid Mareschal (FNTV): Looming Economic Difficulties Ahead


« 78% des entreprises ne sont pas satisfaites des modalités de répercussion des coûts, notamment ceux liés aux carburants », affirme Ingrid Mareschal, déléguée générale de la FNTV - Depositphotos.com, Vbaleha

Hurtigruten


TourMaG.com – What assessment would you give for 2026?

Ingrid Mareschal :
It has been a financially challenging year for our members.

We had a growth-driven activity since the post-Covid period, but unfortunately geopolitical tensions exposed us to energy difficulties, with sharp increases in fuel costs and challenges in passing them on.

This led to many cancellations. The situation was further worsened by heat waves and wildfires.

TourMaG.com – Why is it so difficult to pass on fuel increases?

Ingrid Mareschal :
When prices began to rise in March, many services had already been sold and accepted. There is generally no update to the cost at the time of service delivery.

This is especially true for clients such as the National Education system, subsidized associations, or social and educational trips. Their budgets are tight and, for National Education in particular, budgets are sometimes set six months in advance.

It is therefore difficult for a company to request an adjustment from a client who is known to have little margin. Companies must either keep the service at the price planned before the crisis or face cancellations.

TourMaG.com – What impact does this have on order books?

Ingrid Mareschal :
We sense a slowdown, with services that are no longer being booked compared to the previous year.

The heat waves also had a very strong impact. Many events were canceled, as well as the activities connected to them. The end of the school year was particularly difficult, as many outings and school trips are concentrated in this period.

Wildfires also had a significant impact on tourism in the Southwest.



“Avoid Operating at a Loss”

TourMaG.com – What solutions exist to support businesses?

Ingrid Mareschal :
We do a lot of education with clients to explain our costs and the increases we are facing. It is not an extra step for businesses: the goal is simply to avoid operating at a loss.

When fuel costs rise sharply, the transporter can lose all of their margin on a service.

We also want to work with the National Education system on school trips. A convention on children’s schedules recommended at least one school trip per level and per class each year.

This is an important educational measure, but we fear it will remain only good intentions unless it is accompanied by concrete decisions and means.


Energy transition: “You can’t put an electric coach to do 600 km”


Ingrid Mareschal, déléguée générale de la Fédération Nationale des Transports de Voyageurs (FNTV) - FNTV

TourMaG.com – Decarbonization is another major challenge. Where does the industry stand?

Ingrid Mareschal :
We are even more behind in tourism because we cover longer distances than in school transport or regular routes. Today, we do not necessarily have a suitable technological solution.

A electric coach cannot cover 600 kilometers. Coach operators are therefore trying to use biofuels in diesel vehicles, but they are not recognized by regulations as a real greening of the fleet.

TourMaG.com – Do the costs of these alternatives also act as a barrier?

Ingrid Mareschal :
Yes. Biofuels such as B100 or HVO are already more expensive than diesel and they have also been affected by energy cost increases.

For HVO, there are supply tensions as well. European regulations require the incorporation of biofuels into fossil fuels, which increases demand and reduces the volumes available for pure use.

TourMaG.com – What would be needed to accelerate the transition?

Ingrid Mareschal :
We need to increase the autonomy of electric vehicles. Technology will evolve, but we are not there yet.

And autonomy alone is not enough: we will also need very fast charging systems. If a coach has to stop for three hours on the highway to recharge, that is not compatible with client expectations and travel times.

We must therefore work both on technology and on the network of charging infrastructures.

The FNTV also requests a review clause regarding the objectives for phasing out thermal propulsion, so that biofuels can be taken into account. For long-distance tourist transport, electric “zero emission” does not seem applicable to all activities today.


Macron Coaches: “An Extremely Positive Review”

TourMaG.com – Macron Coaches celebrated their tenth year in 2025. What assessment do you make of that?

Ingrid Mareschal :
The verdict is extremely positive. The program has enabled an additional mode of travel for customers, one that did not exist before and that is cheaper than some other options, notably the train.

The coach is complementary. The customer decides based on the time they are willing to devote to travel and the price.

However, we face a capacity shortfall under good conditions, with bus stations that do not exist or are not suitable.

TourMaG.com – The problem is particularly visible in Paris…

Ingrid Mareschal :
Yes. The closure of Paris-Bercy has been postponed and a bus station has been temporarily reopened at Porte-Maillot. In the longer term, the goal is to create a new hub at Saint-Denis-Pleyel.

Today, the conditions at Bercy are not satisfactory: issues with toilets, safety, but also difficulties related to coexistence with residents.

More broadly, the issue of bus stations concerns the whole of France. A framework bill plans to require municipalities with more than 200,000 inhabitants to have a welcoming infrastructure. But with the current budget constraints of local authorities, nothing is yet guaranteed.


Employment: “The situation has improved a lot”


2027: “We can feel economic difficulties arriving”

TourMaG.com – What are the other issues worrying coach operators?

Ingrid Mareschal :
Administrative complexity is a real issue, especially for trips abroad. Companies have to manage VAT declarations in different countries and regulations that can vary from one state to another.

We will undertake substantial support to help businesses understand these regulations. But we should also consider simplifying them, notably with harmonized VAT declarations at the European level for companies that traverse several countries.

Another tension: the parking conditions for tourist coaches in Paris. The city intends to significantly reduce, or even eliminate, the presence of coaches in the capital.

The Federation intends to continue discussions with the new municipal administration, even if initial positions remain unfavorable to the sector.

TourMaG.com – What are the prospects for 2027?

Ingrid Mareschal :
We are rather worried. The year is expected to follow the pattern of 2026. Today, we feel economic difficulties arriving.

According to our latest barometer, 78% of companies are dissatisfied with the modalities for passing through costs, notably those related to fuels. About forty companies also say they are particularly worried about their future and cash flow in six months.


The FNTV in figures:

– 1 900 member companies

– 45 000 coaches

– 90 000 employees


Caroline Lelievre Published by Caroline Lelievre Journalist – TourMaG.com
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Data breaches: why tourism must secure its entire supply chain [ABO]


La taille d'un acteur ne dit rien de sa sécurité. Elle dit seulement l'ampleur de ce qu'il expose - DepositPhotos.com, sdecoret

Hurtigruten


This summer, France experienced data leaks. And tourism, for its part, sells trust.

While the sector rode its peak activity, the country lived another high season. About fifty data breaches confirmed by their own victims in August alone, according to the tally kept by FrenchBreaches as of August 23.

The Directorate-General for Public Finances, with more than 670,000 taxpayers exposed via an internal tool linked to impots.gouv.fr, then more than two million property owners via cadastral data.

The Ministry of National Education, 43 gigabytes. SFR and its 2.1 million accounts. Intermarché drive, 1.7 million. The Civil Protection, 525 000 profiles, including minor volunteers. Inserm, Santé publique France, Bloctel, the Hospices Civils de Lyon, the national dog and cat identification file, the French Handball Federation.

You may notice there is no tour operator, no hotel chain, no travel agency, nor incoming operator. That is precisely why you should read this list.

Because what Summer 2026 has brought back on the table is not a sector issue. It is a matter of trust, and trust is the raw material of your trade, far ahead of mine.

I am going to do something unusual in these pages: speak very little about tourism, and a lot about the resilience of a company when it takes a hit.



Size has never been a guarantee, and summer just proved it

Look at who has been touched. The State, that is, the organization with the largest budgets, the biggest workforce, and a dedicated national agency.

A telecom operator, meaning a company whose core business is the network. A major retailer. Three months earlier, in May, it had been Pierre & Vacances-Center Parcs, Belambra and Gîtes de France within 72 hours, i.e., the most established players in the French hospitality sector.

Read on this: Three breaches in three days: why tourism will have to prove its security

It follows, then, that the uncomfortable conclusion is warranted: the size of a player does not say anything about its security. It only reveals the extent of what it exposes.

When you pick a booking engine, a channel manager, a CRM, or a payment provider, assuming that a large supplier is automatically a reliable one is a mental shortcut, not an analysis.

Our brain equates notoriety with reliability because it is energy-efficient, and because it relieves us of making an uncomfortable decision. Attackers know this reflex better than we do and live on it.


Find all of Christophe Mazzola’s articles by clicking this link.


You are not always the target. You are sometimes the path

The biggest August case did not involve any big brand. It targets BlgCloud, a French publisher of an ERP used by dealers, rental companies, and distributors of agricultural and construction equipment.

The attacker claims access to around 159 client environments out of the 230 the platform supports; the publisher acknowledged the intrusion on August 8 and only confirms thirteen. Whatever the number, thirteen companies have since reported a breach related to this incident, for a total of 185 gigabytes. None of them were hacked. They were affected.

The CNIL’s annual report, published in May, quantifies this mechanism with brutal clarity. The authority received 17,802 data-violation notifications in 2025. It removed 11,635 from its trend statistics because they all stemmed from the compromise of two software publishers and cascaded down from their clients.

Two providers alone accounted for two-thirds of that year’s notifications.

In tourism, the Gîtes de France breach went through the servers of its IT service provider, not through its own.

And you must read this mechanism in both directions. If a compromised provider exposes its clients, a small organization that is compromised exposes those it serves.

Your access key to a major tour operator’s system, your partner access to a reservation hub, your email account authenticated with a client that treats your messages as legitimate: all of this is worth far more to an attacker than your own customer base.

Your small size is not protection. In a highly interconnected ecosystem like yours, it is a commercial argument for the attacker aiming higher.


What protects has never been front-page news


Polite paranoia

I sign off my statements with a phrase that sometimes brings a smile: politely paranoid. This isn’t a posture of mistrust toward people, which would be intolerable in a hospitality role. It is the refusal to grant default trust, and the habit of verifying it without becoming insufferable.

It means asking your providers the questions you wish your own clients would ask you:

– where are my data hosted?

– how many of your employees can read them?

– within what timeframe will you notify me in case of an incident, and by what channel?

– when was your last penetration test, and what were the results?

– what happens to my data the day I leave?

These questions require no technical expertise. They merely require accepting a moment of awkwardness in a business relationship, which is often the real obstacle.


Restoring trust is not announced, it is demonstrated

Trust is not rebuilt by a reassuring press release, and certainly not by the line heard all summer that no banking data is involved. It is rebuilt through verifiable actions.

The first is what you do not hold. A reservation history going back to 1995, as seen with Gîtes de France, is not an asset; it becomes a liability. Each year kept unused is another year offered to whoever might come in. A deletion policy is a security measure, not a legal formality.

The second is your ability to speak quickly and accurately. The 72 hours of the GDPR are not a communication objective; they are the window in which your client decides whether to keep trusting you. The CNIL, which issued 487 million euros in fines in 2025 and sanctioned for the first time a subcontractor on par with a data controller, has announced it will tighten its checks in 2026 on large databases. Silence now costs both sides.

The third is the most profitable, and no one is exploiting it. Make security a business argument. Tourism knows how to market an environmental standard, a quality label, a service certification. It does not yet know how to tell a client, or a principal, what it does with their data and why it does it better than a competitor. Yet this is the only realm where trust can be rebuilt faster than it is lost.

The regulatory calendar, however, will not help you. The NIS2 directive should have been transposed in France by October 17, 2024; the Resilience bill was adopted by the Senate in March 2025 and is still awaiting passage in the Assembly, now hoped for September.

On July 8, the European Commission referred France to the Court of Justice of the European Union, seeking daily fines. And once the text is approved, entities will have three years to comply.

Do not wait for that timetable, because it is not the one that will compel you. Your real deadline is the next security questionnaire your biggest client will send you. Article 21 of NIS2 requires every regulated entity to secure its supply chain, meaning it will audit you, whether you fall within the text or not.

The market will regulate before the legislator, and it already is doing so.

The day an op operator tender includes a serious security annex rather than a checkbox, the sector will have stopped outsourcing trust to parties it does not evaluate.

Until then, trust will continue to be misplaced at that exact spot where no one watches: at the neighboring service provider.


Who is Christophe Mazzola?


Photo : Christophe Mazzola

Christophe Mazzola is a cybersecurity expert, founder of the Cyber Academy and head of the GRC practice at Cresco Cybersecurity.

His objective: make cybersecurity accessible to everyone.

A speaker, author, and CISO, he supports companies and institutions with a pragmatic approach to digital security, at the crossroads of leadership, pedagogy, and digital sovereignty.

Cultural Travel: The Voyage Companies Revive the Terra Incognita Brand [ABO]


Les Compagnies du Voyage font renaître la marque Terra Incognita - Capture écran

Hurtigruten


After revitalizing Adventure and Volcanoes, Les Compagnies du Voyage continues its development with the revival of Terra Incognita.

Jean-Christophe Guérin, the group’s President, already knew Terra Incognita from its original history.

The brand had been created at the end of the 1990s within the Atalante universe, then put to sleep in 2010. Guérin learns at the end of 2025 that it was still owned by the original group.

« If you do nothing with it, I’m interested. I’d be willing to take it back. I might have a project », he says.

Without a clearly defined idea at the outset, the conflict in the Middle East that erupted in late February accelerates its implementation. With an objective: to fidéliser the clientele on other types of travel.



Cultural journeys through experiences

<img src=”https://www.tourmag.com/my/tourmag/site/version2020/regie-video/pixel.png” width=”1″ height=”1″ style=”border:0px” id=”debloquage_article_abonnement”>With Vie Sauvage, a specialist in nature and wildlife travel, Fika Voyages for walking, cycling and train journeys, and Aventure et Volcans around the discovery of volcanoes, the group already had a strong positioning in adventure and discovery travel.

However, to keep this clientele engaged, Jean-Christophe Guérin needed a new string to his bow: « For the last two years, we have noticed that the people who travel with us and are very satisfied do not necessarily want their next project to be a nature trip. For many, it’s more of a cultural journey » he explains.

« Terra Incognita takes a place somewhat in mirror of what Vie Sauvage does in tailor-made fashion, in a more cultural dimension », the leader continues.

This cultural dimension, Les Compagnies du Voyage want to develop through discoveries, but also through experiences.

The brand will thus be able to offer a meeting with an artisan who exceptionally hosts travelers, a dinner at private homes sharing a passion, an immersion in an artistic universe or access to experiences that are hard to find in traditional tourist circuits.

« Each of us has our own Terra Incognita, he emphasizes. « Because we do bespoke travel, we want to start from what the client shares with us, from their desires and imagination, to then build the itinerary. This is how we want to launch the project. »


Terra Incognita: around fifteen destinations


Jean-Christophe Guérin - Les Compagnies du Voyage

Some experiences may be offered only once or twice a year, depending on the availability of people or the events involved.

Terra Incognita could also construct trips around festivals or events with a cultural, artistic or religious dimension. Small-group departures are also contemplated when the experience itself justifies sharing the journey with other participants or with an expert.

These collective departures should however remain minority, around 5 to 10% of the offer. Around fifteen destinations should form the initial base of the offering, with a presence in Europe, in Asia, in India and in Oceania. But the principle is to be able to respond to a much broader demand.

« This can also be in France. » adds the leader. The tour operator intends to rely on the know-how of the current teams: « 50% of the employees have knowledge that goes beyond the scope of the current brands. »

The group will also rely on independent consultants and specialists capable of intervening on specific topics.


The full Terra Incognita site is set to launch in the autumn. In the meantime, the brand is already developing its universe around a dream box, designed as an entryway to travel.

In some cases, Terra Incognita may even push the element of surprise further, letting the traveler discover their program progressively, or even at departure.

« We take the brief and let them discover their trip, either at the airport, or day by day, as it unfolds », describes Jean-Christophe Guérin.

An approach that echoes the notion of a journey into unknown land

Nathalie Bueno: The Complementarity with Contrastes Voyages Is a Breath of Fresh Air [ABO]


Le groupe Contrastes rachète les parts de François-Xavier de Boüard - Crédit photo : NB

Hurtigruten


Having helped shape tourism of yesterday and today, the baby-boomer generation is gradually edging toward retirement.

This postwar generation, which witnessed the explosive growth of travel, built thousands of clubs and businesses and now accounts for about 22% of the French population.

At Selectour, leaders aged 60 and above make up 25% of the workforce, and more importantly, they want to sell. With retirement comes the question of what lies ahead for their enterprises.

François-Xavier (de Bouärd, ed.) turned 70 this summer, and he welcomed his ninth grandchild. The question of the company’s capital future was now on the table.

There were two options. The first was that I take over Secrets de Voyages on my own, or that I partner with someone.


On a personal level, I favored a partnership, provided I could sense a real alignment with potential buyers, share values—both human and professional—and a common vision.

We had two meetings, one with Contrastes and another with another organization
“, recounts Nathalie Bueno, chief executive officer of Secrets de Voyages.



Secrets de Voyages and Contrastes: it all started with a word whispered by… a receptive operator!

In both personal and professional life, every story or twist can be sparked by a single encounter. This is the case with the purchase of François-Xavier de Bouärd’s shares, the president of Secrets de Voyages.

A decade after taking over the tour operator, the leader was seeking an exit route to enjoy a well-deserved entrepreneurial retirement, following a long and fruitful career.

And the proposal came through an unexpected channel—via a supplier.

Our Asia-based receptive partner, who also collaborates with Contrastes, met the leaders a few weeks ago.

They told him that the group wanted to broaden its influence a bit. They are well established in the south of France, but the segment of very high-contribution clients is largely centered in Paris.

They were looking for a company with a strong reputation, positioned in ultra-luxury, and with autonomous leadership. So our receptive partner suggested Secrets de Voyages
“, explains the CEO with a smile.

Then, after a discussion, the obvious path became clear. The future of the concierge business would follow in the footsteps of Contrastes, a company generating 7 million euros in revenue across diverse areas such as tailor-made travel, golf-focused stays, and event organization.


Secrets de Voyages: “we were still quite alone in our corner”


Secrets de Voyages : développer sa clientèle, affréter et lancer de nouvelles brochures grâce à son rapprochement avec le groupe Constrastes - Crédit photos : Contrastes
This rapprochement should not eclipse Secrets de Voyages; it should elevate it.

It’s fantastic news, because it means I will never be alone again, and that’s wonderful.

Not that I was really alone, as François-Xavier was there, and this entrepreneurial venture has been an extraordinary opportunity. Yet, even with two people at the helm, we were still operating in isolation.

If we had the freedom to act and the agility of a small organization, the trade-off was that we were limited by our financial and human resources.

To move to the next level, there were not fifty options. We needed to equip ourselves with additional means and competencies.

Since Contrastes is multidisciplinary, we will be able to meet all the demands of our clientele
“, says Nathalie Bueno, delighted to remain in her role after the share purchase.

The small team will now be able to respond to all the wishes of its travelers, whether they are on the far side of the world, on a golf green, or organizing a team meeting in southern France, and also beyond.

To read: The luxury, Secrets de Voyages edition

It remains to be seen how this complementarity will work on a daily basis.

This complementarity is, to me, a breath of fresh air. A company capable of renewing itself, expanding its scope, and growing the skills and knowledge of its members can only be a win for all involved.

For the coming years, we want to truly enjoy our time within Secrets de Voyages
“, Nathalie Bueno tells us.


Secrets de Voyages: expanding its client base, chartering, and launching new brochures

The company remains fully autonomous and becomes one of the group’s strong brands.

We enjoy a modest reputation, at least in B2B. Moreover, our model is mixed, unlike Contrastes, which operates only B2C.

Our ambition is to restart growth in the Paris region and to expand our client base there. Having a larger team to lean on will allow us to go on the offensive.

I want to publish magazines and brochures tailored for our clients, including a publication dedicated to women, another on luxury train cruises and on exceptional ships we could charter. Fifty percent of our sales happen outside brochures, so a good portion starts from a clean page.

Conversely, technologically, we have a bit of an advance and also a strong ground contracting with many hotels. We will therefore assist Olivier de Nicola and Jean-François Fréméry’s teams on these points, while they will help us with air travel and other internal applications.

The idea is to combine the best of both worlds
“, elaborates Nathalie Bueno.

The chief executive runs a team of five, serving nearly 700 clients per year.

Secrets de Voyages defines itself as a concierge service, guiding its travelers in every detail, able to open doors to the finest Swiss watch maisons, to deliver highly specific sun creams by air, or to deploy a banner on a Venice bridge for a marriage proposal.

Agency Manager: “The State Took One-Third of My Earnings Until Retirement!” [ABO]


Une vie bien remplie est aussi un gage de contribution pour nos finances publiques, le principal coût étant lié à l’arrêt de l’activité et à la transmission - Photos : Bertrand Sampeur et DepositPhotos.com, AndreyPopov

Hurtigruten


Iris was born in Andalusia to a Spanish father who is an architect and a French mother who works as a midwife. The second of three siblings, her older brother Jason is two years her senior.

In the year following her birth, her family decides to settle in France, in the beautiful city of Lyon, after a professional opportunity opens up for both parents.

It is in this splendid city, nourished by two rivers, that Iris grows up in a lovely apartment perched on the slopes of Croix-Rousse, within a close-knit and happy family.

During her childhood, the young girl naturally remains under her parents’ care. Until she turns 18, her needs are limited to basic necessities and a few leisure activities.

Based on an average annual consumption budget of 9,600 euros for 18 years, Iris thus paid 18,904 euros in VAT to the State on her consumption.

Once she becomes an adult, she decides to become a travel agent, her parents having passed on to her a taste for discovering civilizations and foreign cultures.

It is then that she chooses to pursue quality education at a business school renowned for its programs in Aix-en-Provence (I will not name it, but you will recognize it!). Coupled with an MBA, it is a total of five years of study that follow, giving her a solid foundation for her future career.

In order to relieve her parents financially, Iris works during school holidays, earning income that is exempt from tax and allowing her to have more financial ease. However, no social assistance is granted to her. Therefore, like every student, every cost is accounted for.



Studies… to the profession of travel advisor

During these 5 years, her budget rises considerably and averages 2,800 euros per month, covered by her parents for 2,000 euros and 800 euros from her additional income.

It must be admitted that Iris already begins to travel, which weighs a bit on her budget but reinforces her in her professional choice.

During this five-year period, Iris has contributed 14,750 euros not indexed to the State in VAT on her consumption.

With her MBA in hand, the young woman begins to look for work and sends her résumé to cities near airports to better organize her own trips.

This is how she is selected by a tour operator in Annemac—oops, Annecy. A great position for her, being near Geneva and Lyon airports, which offers her many departure options.

It is in this company that Iris truly moves from theory to practice (even though she has already completed internships and occasional assignments while learning). Placed in a wonderful team, she discovers all aspects of the job over five years.

With a net monthly income of 2,200 euros that she spends entirely in her living expenses, she triggers her first income tax payment of 1,800 euros per year (9,000 euros over the period) and allows the State to recover 7,600 euros in VAT on the products of her consumption.

It is at this moment in her life that Iris decides to embark on creating a travel agency.


Starting a travel agency: VAT, income tax and corporate tax

After searching for the ideal place to establish herself, Iris decides to set up her travel agency in Old Nice, where it is so pleasant to stroll before dining on a typically southern dish.

At the age of 28, the young business owner has very little savings, with all her budget going toward travel! She therefore seeks family and friends’ help, installation-assistance platforms, and, of course, a bank.

Having gathered the necessary funds, she launches the creation ex nihilo with taking a lease on a local, its fitting out, and she creates a pretty agency in Mediterranean tones after obtaining registration with Atout France, her financial guarantee, her management and invoicing tools, her website, etc.

And thus, from the age of 28 to 65, Iris will manage her agency with the ups and downs of fortune: global geopolitical crises, epidemics, staff management, IT issues, etc., but also her sources of enchantment, such as discovering new destinations with her referenced TOs, meeting clients, sharing experiences, etc.

The average income level for Iris during this period hovers around 2,800 euros net with occasional bonuses, bringing her total average net income over this period to 4,000 euros.

During her career, Iris will have enabled the State to collect 118,000 euros of VAT on her consumption as well as 228,000 euros of income tax.

Her company did not pay much corporate tax, except in the early years to build up working capital and repay loans, amounting to 40,000 euros.


Selling her agency… at what price?

In the meantime, Iris has met the person with whom she will have the chance to conceive Anaé, her only daughter, who today shares her love of travel without it having become a professional pursuit.

Unfortunately, that romantic partnership did not last, leading to a separation after 15 years of life together.

At 65, Iris ultimately decides to sell her travel agency for a substantial 300,000 euros. Benefiting from retirement-exemption provisions, she is taxed on this amount only for social contributions, at 18.6%, thereby escaping income tax of 12.8%.

The amount due to the State for her sale thus stands at 55,800 euros, leaving her with a disposable sum of 244,200 euros.

Owns her apartment, Iris then goes to her notary to plan its transmission to her only daughter Anaé, and to obtain a calculation of inheritance tax in case of death.

She informs him of her assets:

a principal residence apartment valued at 380,000 euros and fully paid for after many years of loan repayments on a 20-year mortgage ;

520,000 euros in cash resulting from the sale of her business, savings (220,000 euros) and her parents’ inheritance (60,000 euros).

The notary informs her that she is entitled to only a 100,000 euro allowance for calculating inheritance tax, bringing the burden to 182,961 euros!

Thus stands Iris’s life-and-economy balance sheet:


Gérant d'agence : "L'Etat a pris un tiers de mes gains jusqu’à ma retraite !" [ABO]


Daniel Borja, expert-comptable et commissaire aux comptes

Rio de Janeiro: A Collection of Hotels Embodying Diverse Luxury Cultures


Rio de Janeiro dévoile une diversité d’expériences hôtelières, où chaque établissement propose sa propre vision du luxe - Photo : Fairmont Hotels

Hurtigruten


Rio de Janeiro offers a particularly rich reading of hotel luxury.

The city does not present a single model, but a diversity of approaches that I observed while staying and visiting several iconic properties.

This variety helps understand how luxury can be expressed in different ways, while remaining deeply tied to the identity of the places.

Read also: Brazil: generous hospitality as a lever for transforming luxury tourism



The Copacabana Palace


Le Copacabana Palace continue d’attirer une clientèle internationale en quête de repères - Photo : LD

The Copacabana Palace, operated by Belmond, remains an indispensable reference.

Upon discovering this hotel, the sensation is immediate: that of entering a place steeped in history, where timeless elegance structures the experience.

I was struck by this ability to preserve the codes of the grand hotel while staying vibrant and waking up in the morning facing Copacabana Square, the site of New Year’s Eve celebrations.

The place continues to attract an international clientele in search of landmarks, with that almost cinematic dimension unique to Copacabana.


The Fairmont Rio de Janeiro Copacabana


Le Fairmont Rio de Janeiro Copacabana dispose d'une connexion directe avec la plage - Photo : Fairmont Hotels

The Fairmont Rio de Janeiro Copacabana offers a more contemporary and open approach.

Its location between Copacabana and Ipanema gives it a particular energy.

I particularly appreciated direct beach access and the possibility to participate in water activities, which extend the experience beyond the hotel.

The atmosphere there is also more festive, especially in the late afternoon, with a real emphasis on bars, cocktails and spirits. All in all, this creates a complete, fluid and enjoyable experience.


The Janeiro Hotel, in Leblon


Au Janeiro Hotel, à Leblon, chaque élément est pensé dans une logique esthétique et culturelle - Photo : Janeiro Hotel

The Janeiro Hotel, in Leblon, is among the places that left the deepest mark on me.

Founded by entrepreneur Oskar Metsavaht, also the creator of the Osklen brand, the hotel carries a very personal vision of luxury.

Each element is conceived within aesthetic and cultural logic: artworks, furniture, down to the staff uniforms contribute to a coherent narrative.

I was particularly moved by this artistic dimension, but also by the direct connection with the neighborhood.

Leblon embodies a certain Carioca culture, more local, more subtle, and the hotel sits there with accuracy. The experience is intimate, fluid, deeply rooted in this Carioca lifestyle.


Four experiences, one city


To follow: Blumar, leading DMC in Brazil: generous hospitality as the signature of expertise serving the experience


Laurent Delporte


Laurent Delporte - Delporte Hospitality

Laurent Delporte is the president and founder of DELPORTE Hospitality.

After 25 years of experience in luxury hospitality, notably within the Accor group, he combines visionary thinking, an international hospitality culture, managerial and operational skills and a network of independent experts to support decision-makers in hospitality to better serve their clients, teams and partners.

As both a recognized consultant in the hotel industry, an executive coach to leaders, and a speaker in the world of hospitality, he also runs the DH-Mag magazine dedicated to hotel trends and speaks at leading schools and fairs (HEC, Sup de Luxe, EquipHotel, Maison & Objets…).

Moreover, Laurent Delporte ranked 8th in the international ranking of hotel influencers in 2024 by the American magazine Global Hospitality and the International Hospitality Institute (IHI) based in the United States. He was also selected on the list of 25 luxury sector speakers worldwide.


MSC Cruises Opens Bookings for 2028 Alaska Summer Season


MSC partira en Alaska pour l'été 2028.   DepositPhotos.com/DonyaNedomam

Hurtigruten


The cruise line is already gearing up for its third season in Alaska. MSC Cruises has opened sales for its itineraries for the summer 2028, with MSC Poesia as the vessel dedicated to this program.

Departing from Seattle, the ship will offer 7-night cruises starting on April 24, 2028. The itineraries will notably allow guests to discover Ketchikan, Icy Strait Point, Juneau and Tracy Arm in Alaska, as well as Victoria, in British Columbia.


A Renovated MSC Poesia

For this new season, passengers will rediscover a recently renovated MSC Poesia, which notably welcomes the new MSC Yacht Club.

This concept « ship within a ship » includes 69 suites, a 24/7 butler and concierge service, as well as several private spaces : restaurant, lounge, solarium with whirlpools and a grill restaurant with bar.

The ship’s renovation also allowed the addition of two specialty restaurants: Butcher’s Cut, focused on meat, and Kaito Sushi Bar, dedicated to Japanese and Asian specialties.

The MSC Aurea Spa has also been modernized, while the ship now features a MSC Gym Powered by Technogym, a Gentleman’s Barber, several training studios and a Top 15 Exclusive Solarium reserved for Aurea guests.

The itineraries offered in Alaska will place emphasis on the landscapes and nature of the region.

Among the highlights announced are sailing through the Tracy Arm fjord, with its glaciers and waterfalls, as well as calls at Juneau, Ketchikan and Icy Strait Point.

Polynesia: Aranui Cruises Opens 2028 Bookings With New Itineraries


Aranui Cruises ouvre les réservations pour sa saison 2028 - Depositphotos.com @AlexShadyuk

Hurtigruten


Aranui Cruises officially opens sales for its 2028 program.

With more than four decades of activity, the Polynesian company continues its cruise model that blends freight transport with exploration travel, featuring two complementary ships: the Aranui 5 and the Aranoa, a new mixed cargo vessel whose delivery is planned for March 6, 2027.

For this new season, the company is resizing its offer with the return of the Aranui 5 to its historic 12-day itinerary to the Marquesas Islands and an expanded program for the Aranoa.


Aranui 5 Refocuses on the Marquesas

In 2028, the Aranui 5 will dedicate its entire schedule to the Marquesas Islands.

In total, 23 departures of 12 days are planned for the year, thus returning to the company’s classic itinerary.


To read: Polynesia: I tested for you the Aranui 5 Australes cruise

This shift responds notably to logistical constraints related to freight activity, essential for the populations of the archipelagos served.

To accompany this return to the historic itinerary, Aranui Cruises also announces that the 2027 prices for Marquises cruises will be maintained.


Aranui Cruises: Four itineraries for the New Aranoa

The new Aranoa, currently under construction, will have its own program in 2028. In total, four distinct itineraries will be offered, for 23 departures.

The first will combine the Australes and the Society Islands, with calls at Bora Bora, Raiatea, Moorea and Huahine. This 12-day voyage will be offered 14 times, compared with 13 days for the equivalent itinerary in 2027.

A second route, also devoted to the Australes and the Society Islands, will take travelers further with a stop at Rapa, one of the most isolated islands in French Polynesia. With a duration of 13 days, this itinerary will also include Moorea, Bora Bora and Raiatea, but not Huahine.

The Aranoa will also head toward Pitcairn and the Gambier Islands for two 12-day departures. This cruise will offer the chance to discover one of the most remote territories in the Pacific, notably linked to the history of the Bounty mutineers.

The company will offer a shorter format, with a five-day departure dedicated to the Tuamotu. This new product will allow travelers to explore the archipelago’s coral atolls over a shorter period.

On the occasion of the 2028 sales launch, Aranui Cruises is implementing several commercial advantages, including a 15% discount on Aranoa voyages and a 10% discount on Aranui 5 voyages, for bookings made before December 31, 2026.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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