Accor: A Remarkably Solid Start to the Year Ahead of the Middle East Conflict’s Impact


Accor : le RevPAR progresse de 5,1 % au 1er trimestre 2026 - Depositphotos.com Auteur T.Schneider

IFTM prenez RDV avec TourMaG


The hotel group Accor reported a revenue of €1.313 billion in the first quarter of 2026, up 2.3% at constant exchange rates, in an environment marked by geopolitical tensions, notably in the Middle East.

Revenue fell -2.7% on a published basis.

The Group once again posts growth that is solid and sustained“, says its CEO Sébastien Bazin, who highlights “the very strong momentum at the start of the year” that helped largely offset the effects of the regional conflict.

The first two months of the year were “remarkably solid“, continuing the momentum from late 2025, before the Middle East conflict disrupted activity from late February. The United Arab Emirates were notably affected, while other areas, such as Europe or Southeast Asia, benefited from robust demand.


RevPAR (revenue per available room) grows 5.1% year over year

RevPAR (revenue per available room) rises 5.1% year over year, driven mainly by price increases. Growth is particularly pronounced in the Americas (+9.1%) and in Asia-Pacific, while Europe shows a more modest advance (+2.7%).

The Premium, Midscale and Economy division posted €663 million in revenue, up 4.6% at constant currency. By contrast, the Luxury & Lifestyle segment declined slightly (-0.7%), largely due to perimeter effects related to disposals, the press release indicates.

Within this segment, Management & Franchise activity remains dynamic, with a 15.2% rise, driven by the network expansion and RevPAR growth.

During the quarter, Accor opened 48 hotels, representing more than 6,700 rooms. Over twelve months, net network growth stood at 3.8%. By the end of March 2026, the group counted 5,815 hotels and nearly 880,000 rooms, with a pipeline of 260,000 additional rooms.


The group remains attentive to the evolution of geopolitical tensions, whose impacts are “currently uncertain.” Nevertheless, Accor maintains that its “growth algorithm remains intact” and expresses confidence in its ability to improve performance over the course of the year.

At the same time, the group continues its financial initiatives, with a €450 million share buyback program announced for 2026, of which an initial tranche of €225 million was launched at the beginning of April.

Amara Nambinga

Amara Nambinga

I write about tourism, culture, and emerging destinations with a Namibian perspective. Through my articles, I try to highlight the places, people, and travel stories that show how Africa and the wider world are changing.