La Vendée renforce en 2026 sa stratégie d’accueil et de valorisation des travailleurs saisonniers, acteurs essentiels de l’économie touristique du département.
Entre digitalisation du Pass Saisonnier, élargissement du réseau de partenaires et nouvelle campagne de communication, le territoire entend améliorer l’expérience de ceux qui font vivre la saison estivale.
Chaque année, la Vendée recrute plusieurs milliers de saisonniers dans des secteurs variés : animation, restauration, hôtellerie, entretien ou encore accueil sur les sites touristiques.
En 2025, plus de 5,2 millions de visiteurs ont été accueillis dans plus de 70 sites du département, confirmant le poids de cette économie saisonnière, soutenue notamment par des acteurs majeurs comme le Puy du Fou et O’Gliss Park.
Entre digitalisation du Pass Saisonnier, élargissement du réseau de partenaires et nouvelle campagne de communication, le territoire entend améliorer l’expérience de ceux qui font vivre la saison estivale.
Chaque année, la Vendée recrute plusieurs milliers de saisonniers dans des secteurs variés : animation, restauration, hôtellerie, entretien ou encore accueil sur les sites touristiques.
En 2025, plus de 5,2 millions de visiteurs ont été accueillis dans plus de 70 sites du département, confirmant le poids de cette économie saisonnière, soutenue notamment par des acteurs majeurs comme le Puy du Fou et O’Gliss Park.
A 100% Digital Seasonal Pass
One of the main novelties of this edition, 2026, concerns the complete dematerialization of the “Pass Vendéen Saisonnier” (the Vendée Seasonal Pass).
Accessible via the Vendée 360 app, the system now enables seasonal workers to complete a short online training before receiving their pass by email, directly usable on smartphones.
This pass provides access to discounts and free admissions at tourist sites and leisure activities across the department. It aims to encourage seasonal workers to discover the local offerings while facilitating their integration into the territory.
The network of partners is also expanding to 130 sites in 2026, including more than 30 new entrants.
Castles, amusement parks and natural sites participate in this scheme, reinforcing the attractiveness of the region for seasonal workers.
Accessible via the Vendée 360 app, the system now enables seasonal workers to complete a short online training before receiving their pass by email, directly usable on smartphones.
This pass provides access to discounts and free admissions at tourist sites and leisure activities across the department. It aims to encourage seasonal workers to discover the local offerings while facilitating their integration into the territory.
The network of partners is also expanding to 130 sites in 2026, including more than 30 new entrants.
Castles, amusement parks and natural sites participate in this scheme, reinforcing the attractiveness of the region for seasonal workers.
A More Direct Communication Campaign
To support this system, a new communication campaign is launched with a concise and impactful message: “A job. Some friends. Some memories.”.
Distributed across digital platforms, notably YouTube, as well as in cinemas in Vendée and neighboring departments, the spot aims to strengthen the appeal of seasonal jobs.
The 2026 initiative also relies on several field actions. An summer tour planned from July 1 to July 15 will bring teams directly to meet seasonal workers to promote the application and the pass.
In parallel, video portraits and a photo report will be produced to highlight the journeys and daily life of seasonal workers. These contents will feed notably the Instagram account @saisonnier_en_vendee and aim to showcase the diversity of the jobs involved.
Distributed across digital platforms, notably YouTube, as well as in cinemas in Vendée and neighboring departments, the spot aims to strengthen the appeal of seasonal jobs.
The 2026 initiative also relies on several field actions. An summer tour planned from July 1 to July 15 will bring teams directly to meet seasonal workers to promote the application and the pass.
In parallel, video portraits and a photo report will be produced to highlight the journeys and daily life of seasonal workers. These contents will feed notably the Instagram account @saisonnier_en_vendee and aim to showcase the diversity of the jobs involved.
Publié par Amelia Brille Rédactrice TourMaG.com Voir tous les articles d’Amélia Brille
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