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In the weekly press review for the week of July 6, 2026:
Israel aims to revitalise tourism in the West Bank
Literary tourism opens a new chapter with a hotel dedicated to Icelandic narratives
Turkey accelerates on rail to boost its tourist appeal
Artificial intelligence and digital technology at the heart of the airport of tomorrow
The “Alpine Summer,” the fresh new escape against heat waves
In Doha, a face becomes the new passport for paperless travel
Italy toward a record summer, driven by the North and new mobility
A new label to reassure travelers facing the risk of bed bugs
Odd! When a TikTok clip becomes the most entertaining tourism office in Puerto Rico!
Israel aims to revitalise tourism in the West Bank
Literary tourism opens a new chapter with a hotel dedicated to Icelandic narratives
Turkey accelerates on rail to boost its tourist appeal
Artificial intelligence and digital technology at the heart of the airport of tomorrow
The “Alpine Summer,” the fresh new escape against heat waves
In Doha, a face becomes the new passport for paperless travel
Italy toward a record summer, driven by the North and new mobility
A new label to reassure travelers facing the risk of bed bugs
Odd! When a TikTok clip becomes the most entertaining tourism office in Puerto Rico!
Israel aims to revitalise tourism in the West Bank

The stated objective is to attract more visitors and bolster local economic activity, as tourism in Israel has fallen sharply since the start of the war in October 2023.
This initiative has sparked strong criticism: NGOs denounce increased support for colonization and for land restrictions affecting Palestinians, while some Israelis choose to avoid these areas for security or ideological reasons.
Read an article on thetimes.com
Literary tourism opens a new chapter with a hotel dedicated to Icelandic narratives

In Akureyri, in northern Iceland, a new Hilton hotel is betting on the power of literature to attract travelers seeking immersive experiences.
The Skáld Akureyri, Curio Collection, draws on Icelandic tradition of poets and storytellers, with decor that blends literary references, Nordic craftsmanship and local landscapes.
Following festivals, author circuits and themed journeys, hotels are tapping into the rise of literary tourism, a trend that is bringing more visitors to places linked to writers, works and cultural imaginaries.
Source euronews.com
The Skáld Akureyri, Curio Collection, draws on Icelandic tradition of poets and storytellers, with decor that blends literary references, Nordic craftsmanship and local landscapes.
Following festivals, author circuits and themed journeys, hotels are tapping into the rise of literary tourism, a trend that is bringing more visitors to places linked to writers, works and cultural imaginaries.
Source euronews.com
Turkey accelerates on rail to strengthen its tourist appeal

Turkey continues developing its high-speed rail network with the aim of linking 27 provinces by 2028, up from 11 currently served.
This ambitious programme seeks to facilitate travel for passengers across the country.
In the longer term, the objective is to enable traversing Turkey in just 48 hours by 2053, thereby strengthening connections between major cities and tourist destinations.
More to discover on fvw.de
This ambitious programme seeks to facilitate travel for passengers across the country.
In the longer term, the objective is to enable traversing Turkey in just 48 hours by 2053, thereby strengthening connections between major cities and tourist destinations.
More to discover on fvw.de
The Alpine Summer, the new refreshing escape against heat waves
In Doha, the face becomes the new passport for paperless travel
Doha’s Hamad International Airport takes a new step in the digitisation of travel with the launch of the biometric “Fast Pass” service.
Thanks to facial recognition, Qatar Airways passengers can now pass through several checkpoints and board with fewer documents to present.
Deployed at more than 700 touchpoints, the technology helps save time and streamline the experience.
More to read on euronews.com
Thanks to facial recognition, Qatar Airways passengers can now pass through several checkpoints and board with fewer documents to present.
Deployed at more than 700 touchpoints, the technology helps save time and streamline the experience.
More to read on euronews.com
Italy toward a record summer, driven by the North and new mobility

Italy is preparing to experience an exceptional summer season, with strong attendance and hotel occupancy rates higher than those of several competing European destinations.
Travelers are gradually moving away from the traditional hotspots to prefer the northern regions, lakes and spa towns, while the growth of direct flights makes access to the country easier.
This dynamic confirms a shift in tourist habits toward more diversified destinations and away from concentrating solely on iconic sites.
Source: lefigaro.fr
Travelers are gradually moving away from the traditional hotspots to prefer the northern regions, lakes and spa towns, while the growth of direct flights makes access to the country easier.
This dynamic confirms a shift in tourist habits toward more diversified destinations and away from concentrating solely on iconic sites.
Source: lefigaro.fr
A new label to reassure travelers facing the risk of bed bugs

As the summer holidays approach, a new label aims to strengthen traveler confidence in the face of bed bug threats in accommodations.
Launched by Bureau Veritas in partnership with industry experts, the “Bed Bugs Project” certification supports hotels, campsites, tourist residences and holiday clubs in prevention and management of infestations.
With an uptick in interventions during the summer season, this approach aims to become a seal of sanitary quality and reassurance for travelers.
A piece on geo.fr
Launched by Bureau Veritas in partnership with industry experts, the “Bed Bugs Project” certification supports hotels, campsites, tourist residences and holiday clubs in prevention and management of infestations.
With an uptick in interventions during the summer season, this approach aims to become a seal of sanitary quality and reassurance for travelers.
A piece on geo.fr
Insolite ! When a TikTok clip becomes Puerto Rico’s most entertaining tourism office!
In Puerto Rico, a song that originated spontaneously on social media gained unexpected momentum… to the point of becoming the island’s official tourism anthem!
Discover Puerto Rico rode the wave by turning this viral buzz into a vibrant music clip filmed across the destination.
Between beaches, gastronomy, culture and friendly locals, the message is simple: after singing it online, you just have to come and experience it in real life.
Sometimes, the best tourism ambassador lies in a few notes and a catchy chorus!
Read on sanjuandailystar.com
Discover Puerto Rico rode the wave by turning this viral buzz into a vibrant music clip filmed across the destination.
Between beaches, gastronomy, culture and friendly locals, the message is simple: after singing it online, you just have to come and experience it in real life.
Sometimes, the best tourism ambassador lies in a few notes and a catchy chorus!
Read on sanjuandailystar.com




