Scandinavian Airlines (SAS) s’appuie désormais sur l’intelligence artificielle pour optimiser la tarification de ses billets.
The airline has rolled out the Amadeus Air Pricing Optimization (AAPO) solution across its entire network.
In markets where the tool is already used via SAS’s website and its NDC distribution channels, Amadeus reports an average revenue uplift for the carrier of more than 3%. The technology provider does not specify the exact scope of markets involved nor the reference period used to measure this progression.
AAPO leverages artificial intelligence as well as real-time data to adjust fares according to demand and market context.
The objective is to enable SAS to gradually move away from a model based on booking classes with predefined fares, in favor of pricing that is more continuous and evolving.
The airline has rolled out the Amadeus Air Pricing Optimization (AAPO) solution across its entire network.
In markets where the tool is already used via SAS’s website and its NDC distribution channels, Amadeus reports an average revenue uplift for the carrier of more than 3%. The technology provider does not specify the exact scope of markets involved nor the reference period used to measure this progression.
AAPO leverages artificial intelligence as well as real-time data to adjust fares according to demand and market context.
The objective is to enable SAS to gradually move away from a model based on booking classes with predefined fares, in favor of pricing that is more continuous and evolving.
Prices Adjusted More Gradually
For travelers, this evolution should especially make the booking experience more readable, according to Amadeus.
The prices can move more fluidly in response to demand, aiming to limit sharp gaps between different fare classes.
This approach should contribute to strengthening the transparency of the purchasing journey and passengers’ confidence when selecting their ticket.
The solution also enables commercial and revenue-management teams to reduce reliance on manual adjustments. Prices can be continuously modified as demand evolves, within pricing strategies and guardrails defined by the airline.
A Step in the Modernization of Air Distribution
With this deployment, Amadeus also aims to illustrate one of the growing uses of artificial intelligence in the aviation sector: analyzing large volumes of data to automate and refine certain commercial decisions.
The group says it intends to support this evolution within a governance framework anchored notably in its AI Office and through strategic partnerships.
For SAS, the challenge now is to continue integrating these tools into a more flexible distribution strategy while maintaining human oversight over the rules and boundaries that govern pricing.
The group says it intends to support this evolution within a governance framework anchored notably in its AI Office and through strategic partnerships.
For SAS, the challenge now is to continue integrating these tools into a more flexible distribution strategy while maintaining human oversight over the rules and boundaries that govern pricing.
Published by Amelia Brille TourMaG.com Editor See all articles by Amelia Brille
Add TourMaG to your Google News feed 
