For more than ten years, Matthieu Ruty has nurtured 360 Surf Travel in defiance of traditional tourism models. Created in 2013 after a around-the-world trip with his wife, the agency specializing in surf stays built itself without a network, without a physical storefront, and almost exclusively in B2C.
Today, the leader aims to open a new chapter.
« Up to now, we worked very little with other agencies. But I sincerely believe we can offer them something on two- or three-week projects around surfing, kiteboarding or diving », he explains, with bold emphasis preserved.
This willingness to get closer to distribution is not unrelated to his recent presence at several professional events, notably the IFTM and more recently the Ditex. « I come mainly to understand how the sector works, meet the players and see where we can position ourselves », he notes.
Today, the leader aims to open a new chapter.
« Up to now, we worked very little with other agencies. But I sincerely believe we can offer them something on two- or three-week projects around surfing, kiteboarding or diving », he explains, with bold emphasis preserved.
This willingness to get closer to distribution is not unrelated to his recent presence at several professional events, notably the IFTM and more recently the Ditex. « I come mainly to understand how the sector works, meet the players and see where we can position ourselves », he notes.
360 Surf Travel: a niche expertise to share
A former agency director in the temporary work sector, Matthieu Ruty is not from the tourism world. A trait he embraces openly.
« Two years ago, I didn’t even know that agency networks existed. Today, I’m discovering an extremely dynamic universe with many players and many opportunities. »
Yet his company has carved out a niche. What started with four destinations now offers more than 120 surf destinations, 80 kite spots and just launched a diving-focused offering. Each segment now has its own dedicated site.
The year 2025 marked a turning point, with nearly 800 stays sold and revenue of €600,000.
« We were a small artisanal outfit. Today, one starts to think we can become a recognized player in our sector », declares Matthieu Ruty.
« Two years ago, I didn’t even know that agency networks existed. Today, I’m discovering an extremely dynamic universe with many players and many opportunities. »
Yet his company has carved out a niche. What started with four destinations now offers more than 120 surf destinations, 80 kite spots and just launched a diving-focused offering. Each segment now has its own dedicated site.
The year 2025 marked a turning point, with nearly 800 stays sold and revenue of €600,000.
« We were a small artisanal outfit. Today, one starts to think we can become a recognized player in our sector », declares Matthieu Ruty.
Understand Before Growing
For the moment, the leader advances with caution. Approached by several networks, he does not want to rush the steps.
« If I join a network, it’s to bring something. I’m still in a phase where I’m learning the sector’s codes, » says the CEO of 360 Surf Travel.
The same approach applies to a potential fundraising round. The topic exists, but remains under consideration.
« If one day we really accelerate, it will be to strengthen the teams, expand production and structure the B2B further. »
Find here our dossier dedicated to networks
« If I join a network, it’s to bring something. I’m still in a phase where I’m learning the sector’s codes, » says the CEO of 360 Surf Travel.
The same approach applies to a potential fundraising round. The topic exists, but remains under consideration.
« If one day we really accelerate, it will be to strengthen the teams, expand production and structure the B2B further. »
Find here our dossier dedicated to networks
Goal: one million euros in revenue
Parallel to this, 360 Surf Travel continues its ascent upmarket. The agency progressively reduces the most “backpacker” products to better serve a more mature clientele seeking comfort and personalized experiences.
A member of the ATR (Act for Responsible Tourism), 360 Surf Travel also states that it is strengthening its environmental and social requirements in partner selection.
Despite a geopolitical context that has weighed heavily on bookings in recent months, Matthieu Ruty remains confident: « People always need to travel. They may wait longer to book, but the desire to travel remains.”
In the medium term, the clearly stated ambition is: to surpass one million euros in revenue within three years.
A member of the ATR (Act for Responsible Tourism), 360 Surf Travel also states that it is strengthening its environmental and social requirements in partner selection.
Despite a geopolitical context that has weighed heavily on bookings in recent months, Matthieu Ruty remains confident: « People always need to travel. They may wait longer to book, but the desire to travel remains.”
In the medium term, the clearly stated ambition is: to surpass one million euros in revenue within three years.
Publié par Caroline Lelievre Journaliste – TourMaG.com Voir tous les articles de Caroline Lelievre
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