According to the National Association of Mountain Resort Mayors (ANMSM), the French mountains recorded an occupancy rate of 65.8% for the summer season of 2026, a rise of 2.5 percentage points compared to summer 2025 and 5 percentage points compared to 2024.
The dynamics pertain especially to the two main months of the season, with 63.3% occupancy in July, up 3.6%, and 72% in August, up 1.1%.
The peak attendance was reached during the week of August 8, with an occupancy rate of 80.7%.
The dynamics pertain especially to the two main months of the season, with 63.3% occupancy in July, up 3.6%, and 72% in August, up 1.1%.
The peak attendance was reached during the week of August 8, with an occupancy rate of 80.7%.
“The mountains are becoming a major tourist destination” according to Serge Papin
Beyond heat episodes, the ANMSM highlights the diversification of the resorts’ offerings, spanning sports, cultural and family activities, as well as hosting major events, such as stages of the Tour de France, festivals or competitions.
Holiday villages show a 3.3-point increase to 68.4%, while real estate agencies reach 50.6%, i.e. +3.5 points. The tourist residences, at 74.1%, and the hotels, at 67.9%, remain more stable.
In terms of mountain ranges, the Pyrenees register the strongest growth, with 69.8% occupancy, i.e. +4%. The Northern Alps reach 64.6%, up 2.3%, and the Southern Alps 66.8%, up 1.2%.
The French clientele accounts for 81.72% of holidaymakers. International visitors account for 18.28%, with the Dutch leading at 26%, ahead of the Belgians at 25%, and the British at 13%.
These figures complement those announced by Serge Papin.
The Minister of Commerce and Tourism was a guest on TF1, on Tuesday, August 25. He stated that France should “have a good season“, at least as good as, or better than, 2025.
“The mountains are becoming a major tourist destination“, he asserted, revealing that attendance there rose by 12% in July and 16% in August.
Holiday villages show a 3.3-point increase to 68.4%, while real estate agencies reach 50.6%, i.e. +3.5 points. The tourist residences, at 74.1%, and the hotels, at 67.9%, remain more stable.
In terms of mountain ranges, the Pyrenees register the strongest growth, with 69.8% occupancy, i.e. +4%. The Northern Alps reach 64.6%, up 2.3%, and the Southern Alps 66.8%, up 1.2%.
The French clientele accounts for 81.72% of holidaymakers. International visitors account for 18.28%, with the Dutch leading at 26%, ahead of the Belgians at 25%, and the British at 13%.
These figures complement those announced by Serge Papin.
The Minister of Commerce and Tourism was a guest on TF1, on Tuesday, August 25. He stated that France should “have a good season“, at least as good as, or better than, 2025.
“The mountains are becoming a major tourist destination“, he asserted, revealing that attendance there rose by 12% in July and 16% in August.
