Summer 2026 continues to struggle to reach the levels seen in 2025. The latest EDV-Orchestra barometer, which analyzes the activity of travel agencies—both physical storefronts and online—that use the Orchestra platform, reveals a market in decline in volume, even as the value of sales remains comparatively resilient.
By the end of July, departures showed a 5.6% drop in the number of files compared with July 2025. Sales volume fell by 4.5%, while the average basket rose by 1.2%, to €2,098. However, the increase in the basket is not sufficient to offset the contraction in volumes.
By the end of July, departures showed a 5.6% drop in the number of files compared with July 2025. Sales volume fell by 4.5%, while the average basket rose by 1.2%, to €2,098. However, the increase in the basket is not sufficient to offset the contraction in volumes.
In detail, the gaps are especially pronounced across geographic regions.
France sees its sales volume fall by 4%, with the number of bookings down by 7%. The 4% increase in the average booking value helps to limit the impact. The short- to medium-haul segment displays better resilience, with a sales volume down by only 1.9% and the number of bookings down by 2.7%.
Long-haul, however, remains the market’s main fragility point. The number of bookings drops by 18.5% and the sales volume by 17.6%, despite a slight uptick in the average spend.
The Top 20 destinations illustrate this polarization. France remains at the top despite a 7.2% decrease, while Spain edges up by 4.1%. Morocco (+6.4%), Albania (+288.2%), Japan (+28.3%), and Norway (+15.8%) are among the main growth destinations.
Conversely, several markets post steep declines: Turkey (-35.3%), the United States (-39.1%), Egypt (-22.5%), Portugal (-20.8%), and Tanzania (-23.9%).
France sees its sales volume fall by 4%, with the number of bookings down by 7%. The 4% increase in the average booking value helps to limit the impact. The short- to medium-haul segment displays better resilience, with a sales volume down by only 1.9% and the number of bookings down by 2.7%.
Long-haul, however, remains the market’s main fragility point. The number of bookings drops by 18.5% and the sales volume by 17.6%, despite a slight uptick in the average spend.
The Top 20 destinations illustrate this polarization. France remains at the top despite a 7.2% decrease, while Spain edges up by 4.1%. Morocco (+6.4%), Albania (+288.2%), Japan (+28.3%), and Norway (+15.8%) are among the main growth destinations.
Conversely, several markets post steep declines: Turkey (-35.3%), the United States (-39.1%), Egypt (-22.5%), Portugal (-20.8%), and Tanzania (-23.9%).
French Vacation Observatory
The Travel Companies · Orchestra / Travelsoft
August 2026
01 July 2026 departures
A slowdown compared to July 2025: business volume -4.5%, bookings -5.6%, with the average spend up slightly (+1.2%) at €2,098. The rise in spend does not compensate for the drop in volumes; the market is clearly slowing down in demand.
-4.5 %
Sales turnover
-5.6 %
Number of bookings
+1.2 %
Average spend
€2,098
Geographic zones — July 2026 departures vs 2025
France
Medium-haul
Long-haul
Medium-haul
Long-haul
Top 20 destinations — July departures (bookings vs 2025)
02 July 2026 reservations
Reservations stabilize: turnover is almost flat (-0.3%), bookings down (-3.7%), while the average spend increases (+3.5% to €1,909). The market remains more supported by value than by volumes.
-0,3 %
Sales turnover
-3,7 %
Number of bookings
+3,5 %
Average spend
1 909 €
46,6 %
Late bookings < 30 days
vs 47,8 % in 2025
14,3 %
Early bookings > 90 days
vs 14,5 % in 2025
Geographic zones — July 2026 reservations vs 2025
France
Medium-haul
Long-haul
Medium-haul
Long-haul
Top 20 destinations — reservations July (bookings vs 2025)
03 Date-based reservations for August 2026
As August 2026 departures approach: reservations remain lower than 2025 — turnover down 7.5%, bookings down 9.1% — despite a rise in the average spend (+1.7% to €2,289). Long-haul remains the most fragile segment (-18% in bookings).
-7,5 %
Sales turnover
-9,1 %
Number of bookings
+1,7 %
Average spend
€2,289
Geographic zones — reservations August 2026 vs 2025
France
Medium-haul
Long-haul
Medium-haul
Long-haul
Top 20 destinations — reservations August (bookings vs 2025)
Traveler profiles — reservations August 2026
Solos
4,1 %
Bookings -9.4 % · €1,483
Couples
41,8 %
Bookings -9.0 % · €1,978
Families
40,5 %
Bookings -9.7 % · €2,351
Groups of friends
13,5 %
Bookings -7.5 % · €3,279
Stay categories — reservations August 2026
Packages
-8,8 %
Average spend +2.7 % · €2,407
Accommodations
-9,9 %
Average spend -0.4 % · €1,030
Circuits
-16,1 %
Average spend -0.6 % · €4,132
Top 10 destination cities — reservations August 2026
Source: French Vacation Observatory — The Travel Companies · Orchestra / Travelsoft — August 2026
Departures & reservations July: 01/07 – 28/07/2026 · August: reservations 01/01 – 28/07/2026, departures 01/08 – 31/08/2026.
Data drawn from travel agencies using the Orchestra platform (20+ brands, minimum 2 years).
Departures & reservations July: 01/07 – 28/07/2026 · August: reservations 01/01 – 28/07/2026, departures 01/08 – 31/08/2026.
Data drawn from travel agencies using the Orchestra platform (20+ brands, minimum 2 years).
Amara Nambinga
