The Logis Hôtels Group reports a 13% increase in its accommodation revenue during the summer season 2026, thus marking its eighth consecutive summer of growth.
This growth occurs in a context characterized by a modest rise in the average price, of 3%, while the average length of stay remained stable at 1.5 days.
The group also highlights the growth of international clientele, now the majority contributor to activity growth, as well as the evolution of destination choices in response to episodes of heat waves.
This growth occurs in a context characterized by a modest rise in the average price, of 3%, while the average length of stay remained stable at 1.5 days.
The group also highlights the growth of international clientele, now the majority contributor to activity growth, as well as the evolution of destination choices in response to episodes of heat waves.
International Growth and the Quest for Cooler Climates Drive Activity
The international clientele rises by 19 % and now accounts for 41 % of customers, i.e., two percentage points more than in 2025. The French clientele remains dynamic as well, with a 9 % growth over the period.
Destination choices were influenced by the intense heat. The coastline shows an increase of 18 % and the mountains by 16 %, while the Grand Est records a rise of 32 %. The Normandy and Burgundy-Franche-Comté regions each advance by 18 %.
Air conditioning also becomes a more decisive criterion in choosing a place to stay: climate-controlled hotels exhibit eight percentage points higher growth.
Regarding areas affected by wildfires, dynamics were mixed. In Gironde, activity ends at -4 % and in the Landes at +4 %, after a more dynamic start to July. The group notes that nearly 75 % of pre-booked stays were maintained. In the Var, activity rises by 26 %, despite a slowdown inland linked to the fires.
For the return to the season, the outlook remains positive with 15 % more bookings, notably thanks to international clientele. Business clientele also grows by 11 %.
Destination choices were influenced by the intense heat. The coastline shows an increase of 18 % and the mountains by 16 %, while the Grand Est records a rise of 32 %. The Normandy and Burgundy-Franche-Comté regions each advance by 18 %.
Air conditioning also becomes a more decisive criterion in choosing a place to stay: climate-controlled hotels exhibit eight percentage points higher growth.
Regarding areas affected by wildfires, dynamics were mixed. In Gironde, activity ends at -4 % and in the Landes at +4 %, after a more dynamic start to July. The group notes that nearly 75 % of pre-booked stays were maintained. In the Var, activity rises by 26 %, despite a slowdown inland linked to the fires.
For the return to the season, the outlook remains positive with 15 % more bookings, notably thanks to international clientele. Business clientele also grows by 11 %.
