The year 2026 could prove pivotal for Brazil’s tourism.
As explained to us by Barbara Roussel, the country possesses numerous strengths and represents an ideal refuge destination, at a moment when the Middle East is blocked by the war in Iran and a portion of travelers is avoiding Asia.
And the destination seems to have won over many French people, since France is the second European source market for tourists to Brazil. Between January and July 2026, 173,158 French tourists visited the country, a rise of 5.77% compared with the same period in 2025.
On the occasion of IFTM Embratur, the Brazilian Institute of Tourism has taken stock of forthcoming flight openings.
Note that, in the coming weeks, GOL is expected to open a route between Paris and Rio de Janeiro. The Brazilian carrier has a commercial agreement with Air France.
As explained to us by Barbara Roussel, the country possesses numerous strengths and represents an ideal refuge destination, at a moment when the Middle East is blocked by the war in Iran and a portion of travelers is avoiding Asia.
And the destination seems to have won over many French people, since France is the second European source market for tourists to Brazil. Between January and July 2026, 173,158 French tourists visited the country, a rise of 5.77% compared with the same period in 2025.
On the occasion of IFTM Embratur, the Brazilian Institute of Tourism has taken stock of forthcoming flight openings.
Note that, in the coming weeks, GOL is expected to open a route between Paris and Rio de Janeiro. The Brazilian carrier has a commercial agreement with Air France.
Brésil : TAP Air Portugal ouvre un vol vers São Luís
Moreover, beyond the French flag carrier, LATAM serves several routes from France. For 2026, the two airlines have scheduled 1,034 flights and an offering of 338,654 seats.
In addition, TAP Air Portugal will showcase at the fair its direct flight to São Luís, adding Maranhão to the list of Brazilian destinations served by the airline.
From Lisbon and Porto, the carrier already serves 12 other cities: São Paulo, Rio de Janeiro, Recife, Belo Horizonte, Fortaleza, Brasília, Salvador, Natal, Belém, Florianópolis, Porto Alegre, and Curitiba.
“The growth of the French market confirms that there is potential to increase the presence of Brazilian destinations in international itineraries, thanks to strategic connectivity with the entire Europe.
The IFTM is an opportunity to transform this demand into business opportunities, by bringing Brazilian destinations closer to the professionals who create and market these circuits. With more links, we strengthen the conditions for longer trips, for movement between different regions, and for generating revenue in the visited territories“, commented Bruno Reis, president of Embratur, Visit Brasil.
Brazil has a 131 m² stand, H014, hosting 23 exhibitors. It will offer visitors a chance to discover the country’s culture, its new offerings, and its strategy in the French market, including the Brasil Travel Specialist Rewards program.
In addition, TAP Air Portugal will showcase at the fair its direct flight to São Luís, adding Maranhão to the list of Brazilian destinations served by the airline.
From Lisbon and Porto, the carrier already serves 12 other cities: São Paulo, Rio de Janeiro, Recife, Belo Horizonte, Fortaleza, Brasília, Salvador, Natal, Belém, Florianópolis, Porto Alegre, and Curitiba.
“The growth of the French market confirms that there is potential to increase the presence of Brazilian destinations in international itineraries, thanks to strategic connectivity with the entire Europe.
The IFTM is an opportunity to transform this demand into business opportunities, by bringing Brazilian destinations closer to the professionals who create and market these circuits. With more links, we strengthen the conditions for longer trips, for movement between different regions, and for generating revenue in the visited territories“, commented Bruno Reis, president of Embratur, Visit Brasil.
Brazil has a 131 m² stand, H014, hosting 23 exhibitors. It will offer visitors a chance to discover the country’s culture, its new offerings, and its strategy in the French market, including the Brasil Travel Specialist Rewards program.
