With 11 % more French travelers in 2025, Alberta confirms the growing interest from France for the destination and aims to sustain this momentum by strengthening its presence among French stakeholders and distributors.
Travel Alberta at the IFTM2026 Show, Stand L004
On the occasion of the must-attend IFTM 2026, Travel Alberta marks its return to French tourism professionals.
At Stand L004, visitors will have the Alberta team on hand, including:
– Tannis Gaffney, Chief Marketing Officer, Travel Alberta
– Marie-Hélène Rathé, International Market Manager, Travel Alberta
– Amélie Cocheteux, Head of Trade and Media for Travel Alberta, 360tourisme
– Marilyn Bell, Vice President Travel Trade Market and Product Development, Tourism Calgary
– Mito Ota, Trade Manager at Tourism Calgary
This presence signals a particularly active re-entry for the destination, which aims to strengthen its ties with French tourism professionals and highlight the full diversity of its offering: vast spaces, Canadian Rockies, outdoor experiences, Western culture, Indigenous heritage, a vibrant culinary scene, and winter adventures.
– Tannis Gaffney, Chief Marketing Officer, Travel Alberta
– Marie-Hélène Rathé, International Market Manager, Travel Alberta
– Amélie Cocheteux, Head of Trade and Media for Travel Alberta, 360tourisme
– Marilyn Bell, Vice President Travel Trade Market and Product Development, Tourism Calgary
– Mito Ota, Trade Manager at Tourism Calgary
This presence signals a particularly active re-entry for the destination, which aims to strengthen its ties with French tourism professionals and highlight the full diversity of its offering: vast spaces, Canadian Rockies, outdoor experiences, Western culture, Indigenous heritage, a vibrant culinary scene, and winter adventures.
Travel Alberta and the Digitrips Evening
A highlight of this autumn: Alberta will sponsor the Digitrips evening, marking a first collaboration between a destination and Digitrips within this professional event.
Placed under the Alberta banner, the evening promises a Western-flavored atmosphere and several surprises for guests. It offers Alberta the chance to present its brand universe in a different, friendly, immersive format, brought right to the heart of the French tourism players.
Placed under the Alberta banner, the evening promises a Western-flavored atmosphere and several surprises for guests. It offers Alberta the chance to present its brand universe in a different, friendly, immersive format, brought right to the heart of the French tourism players.
Banff Mountain Film Festival kicks off its tour in France
Another major autumn event: from September 21st, the grand French tour of the Banff Mountain Film Festival will start in Grenoble and travel to 23 other cities across France.
Sponsored by Travel Alberta, this tour serves as a natural relay to showcase the adventure spirit linked to the destination. Through films devoted to mountains, exploration, pushing boundaries, and expansive spaces, the festival provides a powerful showcase of the values that define Alberta’s identity.
With more than 6,000 spectators expected, the tour also presents an opportunity to directly reach a community highly aligned with the destination: active travelers, mountain and outdoor enthusiasts, and lovers of wide-open spaces.
Sponsored by Travel Alberta, this tour serves as a natural relay to showcase the adventure spirit linked to the destination. Through films devoted to mountains, exploration, pushing boundaries, and expansive spaces, the festival provides a powerful showcase of the values that define Alberta’s identity.
With more than 6,000 spectators expected, the tour also presents an opportunity to directly reach a community highly aligned with the destination: active travelers, mountain and outdoor enthusiasts, and lovers of wide-open spaces.
