Costa Croisières launches its new brand campaign in France, starting September 7, 2026.
Through its communications platform “Wonder,” the company aims to highlight its approach to unveiling the world, combining destinations, onshore experiences, and life aboard.
The first three installments of the campaign are devoted to the Caribbean, to the Easter Island, and to the Cape Horn, the latter being reserved for a digital distribution.
Other destinations and themes, including the Mediterranean winter, Copacabana, and the Canary Islands, will be unveiled later.
Through its communications platform “Wonder,” the company aims to highlight its approach to unveiling the world, combining destinations, onshore experiences, and life aboard.
The first three installments of the campaign are devoted to the Caribbean, to the Easter Island, and to the Cape Horn, the latter being reserved for a digital distribution.
Other destinations and themes, including the Mediterranean winter, Copacabana, and the Canary Islands, will be unveiled later.
Destinations at the Heart of the Campaign
The campaign showcases several of Costa’s iconic itineraries, spanning from the Mediterranean to the Caribbean, while also highlighting voyages to more distant destinations such as Easter Island and Cape Horn.
A sunset facing Copacabana is also among the experiences highlighted.
This approach relies in particular on the concept “Sea & Land Destinations”, which distinguishes the experiences offered at sea from those experienced on land.
The “Sea Destinations” correspond to notable points of the itinerary that can be admired from the ship, while the “Land Destinations” pair the ports of call with experiences around cultures, traditions, landscapes and local sites.
A sunset facing Copacabana is also among the experiences highlighted.
This approach relies in particular on the concept “Sea & Land Destinations”, which distinguishes the experiences offered at sea from those experienced on land.
The “Sea Destinations” correspond to notable points of the itinerary that can be admired from the ship, while the “Land Destinations” pair the ports of call with experiences around cultures, traditions, landscapes and local sites.
A Campaign Rolled Out Through Mid-October
In France, the media plan will run from September 7 to mid-October 2026. It includes television, connected TV, digital and social networks.
After France, the campaign will also be rolled out in Italy and Spain.
After France, the campaign will also be rolled out in Italy and Spain.
