Transavia France is reshaping its leadership teams. The low-cost carrier of the Air France-KLM group announces the appointment of Hela Jaziri to the position of Director of Sales and Digital, with the role taking effect from September 1, 2026.
She will report to Julien Mallard, Deputy Chief Commercial Officer of Transavia France, and will oversee the distribution strategy, sales, as well as the company’s digital activities.
Her mission will notably be to support Transavia France’s growth and strengthen its relationship with customers, leveraging commercial and digital levers.
She will report to Julien Mallard, Deputy Chief Commercial Officer of Transavia France, and will oversee the distribution strategy, sales, as well as the company’s digital activities.
Her mission will notably be to support Transavia France’s growth and strengthen its relationship with customers, leveraging commercial and digital levers.
More than 15 years with Air France-KLM
Age 44 and a graduate of Télécom SudParis, Hela Jaziri has spent more than fifteen years with the Air France-KLM group.
Throughout her career, she has held multiple roles in pricing, sales, business development and strategy. This track record has allowed her to develop expertise in commercial performance and the distribution challenges within air transport.
She has also carried responsibilities in several countries, notably Paris, Shanghai, Amsterdam, Abidjan and Frankfurt, giving her international experience in the aviation sector.
For the past two years, Hela Jaziri has served as Commercial and Sales Director for Air France-KLM in Germany. Based in Frankfurt, she led the group’s commercial activities in this market, regarded as strategic in Europe.
Throughout her career, she has held multiple roles in pricing, sales, business development and strategy. This track record has allowed her to develop expertise in commercial performance and the distribution challenges within air transport.
She has also carried responsibilities in several countries, notably Paris, Shanghai, Amsterdam, Abidjan and Frankfurt, giving her international experience in the aviation sector.
For the past two years, Hela Jaziri has served as Commercial and Sales Director for Air France-KLM in Germany. Based in Frankfurt, she led the group’s commercial activities in this market, regarded as strategic in Europe.
Bruno Fischer joins Air France-KLM
Hela Jaziri succeeds Bruno Fischer, who held the role of Director of Sales and Digital at Transavia France since 2018.
After eight years with the airline, he joins Air France-KLM’s Digital Marketing teams. He takes on the position of Director of Marketing Planning.
“Joining Transavia France to lead sales and digital is a wonderful opportunity to combine commercial strategy and digital transformation, two topics I am passionate about. I look forward to contributing to this new phase and doing so alongside teams that I know are committed and ambitious,” says Hela Jaziri.
After eight years with the airline, he joins Air France-KLM’s Digital Marketing teams. He takes on the position of Director of Marketing Planning.
“Joining Transavia France to lead sales and digital is a wonderful opportunity to combine commercial strategy and digital transformation, two topics I am passionate about. I look forward to contributing to this new phase and doing so alongside teams that I know are committed and ambitious,” says Hela Jaziri.
