

Founded in 2014, Les Voyages de Sophie changes its name. The brand officially becomes LVDS.
This transition is accompanied by a rethought visual identity, featuring a clean logo, and the launch of a new digital platform.
This digital space evolves into a true marketplace platform. For the first time, it is now possible to book and pay for your cruise directly online, all “while keeping human support”, says a press release.
“Launched over the summer and completely redesigned by a specialized agency, the new digital platform offers optimal ergonomics and intuitive navigation” the press release states.
“After more than ten years spent shaping exceptional getaways, making LVDS my official signature felt like an obvious choice. This decision embodies the maturity of the house and its assertion as a fully-fledged brand in the world of luxury travel. This new logo celebrates this evolution while preserving, under a discreet signature, the original history of Les Voyages de Sophie and the standards that have driven me since day one.” announced Sophie Vives Apy, founder of LVDS.
This transition is accompanied by a rethought visual identity, featuring a clean logo, and the launch of a new digital platform.
This digital space evolves into a true marketplace platform. For the first time, it is now possible to book and pay for your cruise directly online, all “while keeping human support”, says a press release.
“Launched over the summer and completely redesigned by a specialized agency, the new digital platform offers optimal ergonomics and intuitive navigation” the press release states.
“After more than ten years spent shaping exceptional getaways, making LVDS my official signature felt like an obvious choice. This decision embodies the maturity of the house and its assertion as a fully-fledged brand in the world of luxury travel. This new logo celebrates this evolution while preserving, under a discreet signature, the original history of Les Voyages de Sophie and the standards that have driven me since day one.” announced Sophie Vives Apy, founder of LVDS.
With this new identity and redesigned digital platform, LVDS highlights itineraries that blend cultural discovery, experiences, and gastronomy. The cruises are offered aboard privatized ships, with a culinary offering crafted by a brigade of chefs led by Michel Roth, which brings together several Meilleurs Ouvriers de France.
LVDS also announces several new trips for the coming months. Starting in September, travelers will notably be able to discover the Rhine region of Europe, focusing on theater, music, and gastronomy. In November, one itinerary will be devoted to the Mekong, between Vietnam and Cambodia. In March 2027, LVDS will offer a discovery of Patagonia and Tierra del Fuego.
LVDS also announces several new trips for the coming months. Starting in September, travelers will notably be able to discover the Rhine region of Europe, focusing on theater, music, and gastronomy. In November, one itinerary will be devoted to the Mekong, between Vietnam and Cambodia. In March 2027, LVDS will offer a discovery of Patagonia and Tierra del Fuego.
The program also includes destinations such as Alaska and the Austral Islands in French Polynesia.
A lire aussi: Les Voyages de Sophie privatizes the ex-Exploris One for a 2027 cruise
