Jet tours has been one of the emblematic brands of tourism for decades.
One could say it needs no introduction, and yet… After a few years of dormancy, following the bankruptcy of Thomas Cook, it has been relaunched for about a year and a half by the NG Travel group, in B2B and in B2C.
Clubs, stays and signature circuits or even combinations are gradually enriching its seasonal brochures.
Since June 16, the tour operator even has its first own establishment, the Jet tours premium Anaya Zanzibar club.
It was during a familiarization tour organized by the tour operator on the Spice Island, with about fifteen travel advisers, that TourMaG was able to discover it (an article and a dedicated video will be available soon).
One could say it needs no introduction, and yet… After a few years of dormancy, following the bankruptcy of Thomas Cook, it has been relaunched for about a year and a half by the NG Travel group, in B2B and in B2C.
Clubs, stays and signature circuits or even combinations are gradually enriching its seasonal brochures.
Since June 16, the tour operator even has its first own establishment, the Jet tours premium Anaya Zanzibar club.
It was during a familiarization tour organized by the tour operator on the Spice Island, with about fifteen travel advisers, that TourMaG was able to discover it (an article and a dedicated video will be available soon).
Jet tours, one of NG Travel’s four brands
Present on this trip, Sébastien Mano, Jet tours’ B2B Commercial Director, took the opportunity to brief the brand again before tourism professionals and to clarify what sets it apart from the other concepts within the NG Travel group.
« Under the NG Travel holding there are four brands: Directours, which is a premium high-end online B2C agency, the site Promoséjours, Jet tours and finally the B2B TO Boomerang which groups our other club brands, namely Coralia, Eldorador and Kappa Club, the commercial director explains.
The clarification is all the more important as “there are still professionals who associate Eldorador with Jet tours, whereas the brand was relaunched earlier,” adds Sébastien Mano.
To illustrate and better distinguish the club concepts, he summarizes thus: “Coralia is the traditional club, with activities for young and old, in 3- and 4-star properties; while Eldorador themed around family and sport.
In the Kappa Club, one finds 4- to 5-star properties, with a different animation, more destination-oriented. Among the activities, there are cooking classes, language lessons and excursions to discover the local population” he continues.
« Under the NG Travel holding there are four brands: Directours, which is a premium high-end online B2C agency, the site Promoséjours, Jet tours and finally the B2B TO Boomerang which groups our other club brands, namely Coralia, Eldorador and Kappa Club, the commercial director explains.
The clarification is all the more important as “there are still professionals who associate Eldorador with Jet tours, whereas the brand was relaunched earlier,” adds Sébastien Mano.
To illustrate and better distinguish the club concepts, he summarizes thus: “Coralia is the traditional club, with activities for young and old, in 3- and 4-star properties; while Eldorador themed around family and sport.
In the Kappa Club, one finds 4- to 5-star properties, with a different animation, more destination-oriented. Among the activities, there are cooking classes, language lessons and excursions to discover the local population” he continues.
An Excellent Launch for the Jet tours Anaya Zanzibar Club
And the Jet tours clubs in all of this?
Well, they could be described as a skillful blend of what is best from other brands. «The Jet tours club is above Kappa in terms of hotel comfort. Where the latter will be very immersive, the Jet tours club includes other activities: a mini club, sports classes with a coach, such as fitness, padel, Thai boxing, etc.», says the commercial director.
Not necessarily reflected in higher prices. « We are, for example, opening Paradisus – Melia’s very upscale brand – in Mexico and in the Dominican Republic at exceptional rates », he illustrates.
Beyond price, the commercial team’s job today is to demonstrate the quality of the Jet tours experience. « The typical example, the flagship product, is Ostria in Crete. It has enjoyed such success that we thought we could duplicate it in other destinations, continues Sébastien Mano.
The second example is the Khaolak Marriott Beach Resort & Spa 5* in Phuket, Thailand. And today, Anaya in Zanzibar, which has been successful since sales opened.
Last week, we were at more than 90% occupancy, it’s a great start », he rejoices.
Read also: Jet tours preparing the launch of three new clubs
It must be said that hotel comfort and the quality of gastronomy – with à la carte restaurants included in the price – can position Jet tours clubs at the level of true 5 stars, in line with the expectations of a French client (even though no quality label currently references vacation clubs).
Well, they could be described as a skillful blend of what is best from other brands. «The Jet tours club is above Kappa in terms of hotel comfort. Where the latter will be very immersive, the Jet tours club includes other activities: a mini club, sports classes with a coach, such as fitness, padel, Thai boxing, etc.», says the commercial director.
Not necessarily reflected in higher prices. « We are, for example, opening Paradisus – Melia’s very upscale brand – in Mexico and in the Dominican Republic at exceptional rates », he illustrates.
Beyond price, the commercial team’s job today is to demonstrate the quality of the Jet tours experience. « The typical example, the flagship product, is Ostria in Crete. It has enjoyed such success that we thought we could duplicate it in other destinations, continues Sébastien Mano.
The second example is the Khaolak Marriott Beach Resort & Spa 5* in Phuket, Thailand. And today, Anaya in Zanzibar, which has been successful since sales opened.
Last week, we were at more than 90% occupancy, it’s a great start », he rejoices.
Read also: Jet tours preparing the launch of three new clubs
It must be said that hotel comfort and the quality of gastronomy – with à la carte restaurants included in the price – can position Jet tours clubs at the level of true 5 stars, in line with the expectations of a French client (even though no quality label currently references vacation clubs).
NG Travel continues its hotel acquisitions
But the novelty with Anaya Zanzibar is that it is the first Jet tours club owned by the NG Travel group. « This requires a substantial financial investment, but this system also allows us to have fewer intermediaries and thus, taking Zanzibar as an example, offer very attractive launch prices on the five-star market.
It also enables much faster product control to implement our animation concepts », comments Sébastien Mano.
Other Jet tours-owned clubs should be announced depending on opportunities that arise.
The Group is exploring options in Marrakech, the Dominican Republic and Thailand.
In parallel, it is doing the same for its Kappa Senses, ultra-high-end accommodations consisting of villas with private pools. NG Travel already owns two, one in Bali and the other in Zanzibar, the latter adjacent to the Jet tours Anaya club.
On this subject, Sébastien Mano announced during the eductour: Anaya is now the name of the NG Travel hotel chain marketed under the Jet tours brand.
It also enables much faster product control to implement our animation concepts », comments Sébastien Mano.
Other Jet tours-owned clubs should be announced depending on opportunities that arise.
The Group is exploring options in Marrakech, the Dominican Republic and Thailand.
In parallel, it is doing the same for its Kappa Senses, ultra-high-end accommodations consisting of villas with private pools. NG Travel already owns two, one in Bali and the other in Zanzibar, the latter adjacent to the Jet tours Anaya club.
On this subject, Sébastien Mano announced during the eductour: Anaya is now the name of the NG Travel hotel chain marketed under the Jet tours brand.
€50 Million in Revenue for Jet Tours in 2026?
Gradually, Jet tours is gaining momentum. The tour operator has its own commercial and reservation service, dedicated staff for its production, and three Jet tours-exclusive salespeople in Paris and the greater Paris area.
In the provinces for now, Boomerang sales reps also carry the brand — “Eventually, the two brands are expected to operate independently,” notes Sébastien Mano.
In 2025, during the first nine months of the brand’s revival, Jet tours recorded €5 million in revenue, with a summer brochure that did not include clubs.
In 2026, the group expects revenue to reach around €50 million. “Despite the crisis, it’s a very nice start,” rejoices the commercial director.
And to accelerate this momentum, Jet tours announced at IFTM the launch of its partner program aimed at travel agencies.
Rolled out in early 2027, it aims to make these agencies the brand’s references in their region. “We set a target of around fifty partners by the end of the year; we have already received about forty applications,” says Sébastien Mano, delighted to witness “the scale of the initiative’s success.”
And that should propel the brand a little further toward its objectives!
In the provinces for now, Boomerang sales reps also carry the brand — “Eventually, the two brands are expected to operate independently,” notes Sébastien Mano.
In 2025, during the first nine months of the brand’s revival, Jet tours recorded €5 million in revenue, with a summer brochure that did not include clubs.
In 2026, the group expects revenue to reach around €50 million. “Despite the crisis, it’s a very nice start,” rejoices the commercial director.
And to accelerate this momentum, Jet tours announced at IFTM the launch of its partner program aimed at travel agencies.
Rolled out in early 2027, it aims to make these agencies the brand’s references in their region. “We set a target of around fifty partners by the end of the year; we have already received about forty applications,” says Sébastien Mano, delighted to witness “the scale of the initiative’s success.”
And that should propel the brand a little further toward its objectives!
