NCL, Oceania, Regent: Three Brands, Three Experiences, One Shared Approach for Travel Agencies


© Norwegian Cruise Line

PONANT


For a travel agency, selling a cruise is not just about finding an available cabin. It’s mainly about understanding the client’s project, budget, their discovery ambitions, and the level of experience they seek… then, through an expert recommendation, offering them the right brand, the right ship, and the right itinerary.

This is precisely the strength of Cruisepro’s portfolio, the General Agent in France for Norwegian Cruise Line (NCL), Oceania Cruises and Regent Seven Seas Cruises: three distinct and complementary worlds to broaden your sales potential and meet an increasingly diverse clientele, seeking unforgettable vacations.


NCL : inspire travel… and enjoy it in complete freedom

With Norwegian Cruise Line, freedom takes center stage.

NCL targets travelers who want to experience the cruise their way, with great flexibility in planning their vacation. No unnecessary rigidity: guests can enjoy a wide variety of restaurants, shows, activities, and experiences on board, while discovering iconic destinations.

For the travel agency, NCL is a brand especially interesting for winning over first-time cruisers, families, couples and groups of friends, but also for travelers who wish to bring the spirit and flexibility of an international resort to life on board.

Your commercial reflex : don’t present NCL only as a cruise. Market a free and relaxed way of traveling, where everyone can tailor their vacation to their desires.


Oceania Cruises : when gastronomy becomes a destination

With Oceania Cruises, travel moves upmarket and takes on a new dimension.

Now 100% adults, the brand is particularly renowned for its culinary approach, attentive service, and itineraries designed for travelers who prioritize discovery, quality and the art of living. Oceania is above all “the finest cuisine at sea,” no translation needed for this concept that is gaining more and more fans among French cruisers.

Oceania allows for a refined experience without adopting the sometimes very formal codes of traditional luxury. Its smaller, more intimate ships and premium positioning make it a particularly relevant option for couples, seasoned travelers and clients seeking more personalization.

Your commercial reflex : when your client says, “I want a beautiful cruise, but most of all great dining, to discover the destinations, and to enjoy an elegant atmosphere,” think Oceania, and you’ll turn cruise fans… and fans of your agency.


© Oceania Cruises


Regent : ultra-luxury, uncompromising, the truly all-inclusive

And when your client seeks the exceptional, Regent Seven Seas Cruises opens a whole different door.

Here, the experience is imagined down to the last detail with a luxury approach where simplicity becomes a luxury in itself: fewer constraints, more services, refined spaces, top-tier gastronomy, and an experience designed for the traveler to truly enjoy every moment, with 100% suites on board. With the ease of true luxury all-inclusive, from unlimited onshore excursions at every stop to all restaurants, including specialty venues, all beverages, not to mention tips, room service and unlimited wifi. Because true luxury also means the simplicity of not having to think about anything during your vacation.

For the agency, Regent represents a fantastic opportunity to develop cruise sales to a high-spending clientele, but also to transform a high-end travel demand accustomed to terrestrial luxuries into an even more complete on-board experience aboard a cruise ship.

Your commercial reflex : don’t stop at price. With Regent, it’s the overall value of the experience that should be presented to the client, and that’s where cruising is typically unbeatable.


© Regent Seven Seas Cruises


Three brands for three profiles… but above all three sales opportunities

NCL, Oceania and Regent belong to the same group (NCLH) but they do not compete: they complement each other.

A single client can also start with one brand and, along their journeys, evolve toward another. You can begin with NCL as a family option, then seek a more gastronomic and 100% adult experience with Oceania and, a few years later, choose Regent to celebrate a special occasion with true all-inclusive luxury.

That’s why my message is simple: knowing the three brands gives you more chances to close a sale.

And of course, it’s about answering the essential question precisely:

“What do you really want to experience during your cruise?”

The answer then naturally guides the client toward the brand that suits them.



Amara Nambinga

Amara Nambinga

I write about tourism, culture, and emerging destinations with a Namibian perspective. Through my articles, I try to highlight the places, people, and travel stories that show how Africa and the wider world are changing.