World Tourism Fair 2027 Launches New B2B Space


Le salon Mondial du tourisme se déroulera du 11 au 14 mars 2027 - Photo SMT

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The World Tourism Show announces the creation of the Travel Business Hub, a space dedicated to exchanges among tourism professionals.

According to the press release published by the organizer, this new gathering will take place on Thursday, March 11, 2027 and Friday, March 12, 2027, in Hall 7.1 of Paris Expo Porte de Versailles, in parallel with the consumer show, scheduled through March 14.

The Travel Business Hub will be organized around three zones. The Travel Business Meetings will allow professionals to arrange meetings with potential partners and the media. Ten Travel Meeting Suites will be available for booking for the two days.

The Travel Business Workshops will host conferences focused on market trends, industry evolutions, and the challenges facing the tourism sector. Finally, the Travel Business Lounge will be devoted to informal exchanges and networking.


Several Partners Already Announced

“With the Travel Business Hub, the World Tourism Show offers a new mid-year business appointment,” explains Christel Marzullo, the show’s director, in the press release.

Destinations, tourism organizations, tour operators, travel agencies, hoteliers and carriers are among those targeted by this new space.

L’Adonet, les Entreprises du Voyage, Tourisme & Handicaps, la Fédération française des techniciens et scientifiques du tourisme (FFTST) et TourMaG are among the announced partners.

Professionals will also be able to couple their participation in the Travel Business Hub with a presence at the consumer show, which welcomed more than 73,300 visitors in 2026, according to the organizer.

Amara Nambinga

Amara Nambinga

I write about tourism, culture, and emerging destinations with a Namibian perspective. Through my articles, I try to highlight the places, people, and travel stories that show how Africa and the wider world are changing.