Three times weekly, on Mondays, Wednesdays and Saturdays, an Aeromexico Boeing 787 Dreamliner will connect Paris to the capital of Jalisco with a cabin configuration of 36 business seats, 27 AM Plus seats, and 211 economy seats.
This new destination aligns with the Mexican carrier’s strategy, summarized in a slogan: “Connect the best of Mexico to the world“. In this regard, and with regard to Europe, the airline has already resumed service on the Barcelona – Mexico route in March, followed by Paris CDG – Monterrey in April.
In 2027, openings will continue, with Milan-Mexico also on the books, as Tomas Martinez, Aeromexico’s head of sales for France and Switzerland, told us.
This European expansion by Aeromexico is also explained by the government’s policy on tourism development, recalled during this evening by Michelle Fridman, the Secretary of Tourism for the state of Jalisco, of which Guadalajara is the capital.
Mexico is aiming to become one of the top five tourist destinations by 2030, with a 40% growth. In practical terms, this means moving the country from sixth to fifth place worldwide, with an additional 3 million tourists per year.
To achieve this, among the measures under consideration is a strategy to diversify emitting markets beyond the United States and Canada and to also target Europe.
This new destination aligns with the Mexican carrier’s strategy, summarized in a slogan: “Connect the best of Mexico to the world“. In this regard, and with regard to Europe, the airline has already resumed service on the Barcelona – Mexico route in March, followed by Paris CDG – Monterrey in April.
In 2027, openings will continue, with Milan-Mexico also on the books, as Tomas Martinez, Aeromexico’s head of sales for France and Switzerland, told us.
This European expansion by Aeromexico is also explained by the government’s policy on tourism development, recalled during this evening by Michelle Fridman, the Secretary of Tourism for the state of Jalisco, of which Guadalajara is the capital.
Mexico is aiming to become one of the top five tourist destinations by 2030, with a 40% growth. In practical terms, this means moving the country from sixth to fifth place worldwide, with an additional 3 million tourists per year.
To achieve this, among the measures under consideration is a strategy to diversify emitting markets beyond the United States and Canada and to also target Europe.
TourMaG – This direct flight from Paris to Guadalajara is good news for the State of Jalisco. You become more accessible from Paris, from Europe.
Michelle Fridman: Yes, this is good news. We primarily focus on five European markets, which collectively generate one million visitors: France, Spain, Italy, Germany and the United Kingdom. We also anticipate launching charters with Poland.
TourMaG – You presented the State of Jalisco and its capital Guadalajara. Tell us about the diversity of the offering.
Michelle Fridman : What we offer is a tourist destination with personality, an identity. A diverse destination that provides activities for everyone. We want it to be comfortable, easy to reach, and authentic.
We say that “Jalisco is Mexico!” Like France, Mexico is a country with a strong identity, and the State of Jalisco is the home of iconic representations of that identity: tequila, mariachis, and the charrería (traditional equestrian sport). What we seek in a trip is also accessibility.
The State of Jalisco has five airports, very well connected, and soon there will be a direct connection from Paris. Moreover, Guadalajara Airport is recognized as the best in Latin America. If you want to visit Mexico, not only Jalisco, it’s an excellent gateway.
We also have the Puerto Vallarta airport, the major seaside resort on the Pacific coast. A comfortable, modern airport that has just doubled its capacity. Puerto Vallarta is a seaside destination with beautiful beaches but also many other possibilities.
Activities tied to lush nature, thanks to the nearby mountains, a cultural and artistic offering with numerous galleries. We have luxury hotels in this region, but our usual message is that our real luxury is this splendid nature.
TourMaG – On the hotel industry specifically, what offers are there?
Michelle Fridman : In terms of hotels, Jalisco is the Mexican state with the largest number of hotels in Mexico. We offer all types: executive, boutique, haciendas … (2,700 hotels and more than 90,000 rooms in the State of Jalisco).
We also host cruises that arrive at Puerto Vallarta and we have announced with the federal government that a major new cruise terminal will be built.
TourMaG – You mentioned diversity with seaside, nature, and traditions. What else?
Michelle Fridman : Jalisco has it all! And that diversity enables us to develop gastronomic tourism, sports, nature and adventure, and, very importantly, LGBT tourism. Two of the most important LGBT destinations lie in Jalisco.
We’ve mentioned Guadalajara and Puerto Vallarta, and we also have 125 towns. We boast the largest lake in Mexico, Lake Chapala, the magical town of Tequila. We also have 400 kilometers of coastline, numerous events and festivals, and a rich culinary scene.
Michelle Fridman: Yes, this is good news. We primarily focus on five European markets, which collectively generate one million visitors: France, Spain, Italy, Germany and the United Kingdom. We also anticipate launching charters with Poland.
TourMaG – You presented the State of Jalisco and its capital Guadalajara. Tell us about the diversity of the offering.
Michelle Fridman : What we offer is a tourist destination with personality, an identity. A diverse destination that provides activities for everyone. We want it to be comfortable, easy to reach, and authentic.
We say that “Jalisco is Mexico!” Like France, Mexico is a country with a strong identity, and the State of Jalisco is the home of iconic representations of that identity: tequila, mariachis, and the charrería (traditional equestrian sport). What we seek in a trip is also accessibility.
The State of Jalisco has five airports, very well connected, and soon there will be a direct connection from Paris. Moreover, Guadalajara Airport is recognized as the best in Latin America. If you want to visit Mexico, not only Jalisco, it’s an excellent gateway.
We also have the Puerto Vallarta airport, the major seaside resort on the Pacific coast. A comfortable, modern airport that has just doubled its capacity. Puerto Vallarta is a seaside destination with beautiful beaches but also many other possibilities.
Activities tied to lush nature, thanks to the nearby mountains, a cultural and artistic offering with numerous galleries. We have luxury hotels in this region, but our usual message is that our real luxury is this splendid nature.
TourMaG – On the hotel industry specifically, what offers are there?
Michelle Fridman : In terms of hotels, Jalisco is the Mexican state with the largest number of hotels in Mexico. We offer all types: executive, boutique, haciendas … (2,700 hotels and more than 90,000 rooms in the State of Jalisco).
We also host cruises that arrive at Puerto Vallarta and we have announced with the federal government that a major new cruise terminal will be built.
TourMaG – You mentioned diversity with seaside, nature, and traditions. What else?
Michelle Fridman : Jalisco has it all! And that diversity enables us to develop gastronomic tourism, sports, nature and adventure, and, very importantly, LGBT tourism. Two of the most important LGBT destinations lie in Jalisco.
We’ve mentioned Guadalajara and Puerto Vallarta, and we also have 125 towns. We boast the largest lake in Mexico, Lake Chapala, the magical town of Tequila. We also have 400 kilometers of coastline, numerous events and festivals, and a rich culinary scene.
TourMaG – There is a tricky topic, that of safety. We saw in February images of a shooting at Guadalajara airport following the arrest of a cartel leader…
Michelle Fridman : I’ll answer you. I understand that people are concerned about safety in our country, because we know there have been a lot of negative headlines over the last 10 to 15 years. We acknowledge that there have been problems in our country.
But I would say that it is largely a matter of perception. These things happen all over the world. What also happens is that, for better or worse, we have a very powerful neighbor: the United States. So anything that happens in Mexico becomes global news.
What happened on February 22 was a significant event: the capture of a major crime leader. Such events, exchanges of fire, occur all over the world. In Paris, in New York, in Boston, in Madrid.
It happened in Austin, for example, a week after February 22, but no one talked about it. What I can tell you about February 22 is that at no point were tourists in danger.
We took control of the situation within 24 hours. Forty-eight hours later, things were completely stable again. And only 72 hours after what happened on February 22, the travel advisories from the United States and Canada were lifted.
We are a safe place. We offer the same security conditions as anywhere else in the world. If you look at homicide rates in Jalisco, they are three times lower than in New York. Just to compare. And people, as you know, do not hesitate to go to New York.
Our government has done a lot to improve security in our state.
TourMaG – Still, on the site of the French Ministry for Europe and Foreign Affairs, the colours are not very favorable for your region. Have you discussed with them to change it?
Michelle Fridman : We had a meeting at the French Foreign Affairs Ministry two days ago. We told them it was difficult to understand their map. For example, regarding Puerto Vallarta, the area is colored yellow, but the point is so tiny it makes it look like you can’t even leave your hotel! And that is not true.
We need to work with them on the cartographic design of this map, which is not clear about the safe zones versus areas where extra caution is needed.
TourMaG – Did they listen to you?
Michelle Fridman : I have an appointment with the French ambassador to Mexico to review these points as soon as I return. As you say, the power of images is very strong. Some things happen in Mexico as much as they happen in France, Spain and many places around the world right now. I think our priority is the map’s graphic design.
TourMaG – A final message for French tour operators?
Michelle Fridman : Aeromexico is one of the best airlines in the world, and I’m not the only one to say so. They have earned many awards. They are launching this direct route from Paris to Guadalajara, and it is the best way not only to enjoy Jalisco, but also to explore the entirety of Mexico.
Our airport is the best in Latin America, modern and perfectly connected.
This is truly the best opportunity to fly from Paris aboard an excellent airline to a beautiful and welcoming region and to visit it. It is the best representation of Mexican identity, and if travelers want to explore Mexico further, they can do so from our airport.
Michelle Fridman : I’ll answer you. I understand that people are concerned about safety in our country, because we know there have been a lot of negative headlines over the last 10 to 15 years. We acknowledge that there have been problems in our country.
But I would say that it is largely a matter of perception. These things happen all over the world. What also happens is that, for better or worse, we have a very powerful neighbor: the United States. So anything that happens in Mexico becomes global news.
What happened on February 22 was a significant event: the capture of a major crime leader. Such events, exchanges of fire, occur all over the world. In Paris, in New York, in Boston, in Madrid.
It happened in Austin, for example, a week after February 22, but no one talked about it. What I can tell you about February 22 is that at no point were tourists in danger.
We took control of the situation within 24 hours. Forty-eight hours later, things were completely stable again. And only 72 hours after what happened on February 22, the travel advisories from the United States and Canada were lifted.
We are a safe place. We offer the same security conditions as anywhere else in the world. If you look at homicide rates in Jalisco, they are three times lower than in New York. Just to compare. And people, as you know, do not hesitate to go to New York.
Our government has done a lot to improve security in our state.
TourMaG – Still, on the site of the French Ministry for Europe and Foreign Affairs, the colours are not very favorable for your region. Have you discussed with them to change it?
Michelle Fridman : We had a meeting at the French Foreign Affairs Ministry two days ago. We told them it was difficult to understand their map. For example, regarding Puerto Vallarta, the area is colored yellow, but the point is so tiny it makes it look like you can’t even leave your hotel! And that is not true.
We need to work with them on the cartographic design of this map, which is not clear about the safe zones versus areas where extra caution is needed.
TourMaG – Did they listen to you?
Michelle Fridman : I have an appointment with the French ambassador to Mexico to review these points as soon as I return. As you say, the power of images is very strong. Some things happen in Mexico as much as they happen in France, Spain and many places around the world right now. I think our priority is the map’s graphic design.
TourMaG – A final message for French tour operators?
Michelle Fridman : Aeromexico is one of the best airlines in the world, and I’m not the only one to say so. They have earned many awards. They are launching this direct route from Paris to Guadalajara, and it is the best way not only to enjoy Jalisco, but also to explore the entirety of Mexico.
Our airport is the best in Latin America, modern and perfectly connected.
This is truly the best opportunity to fly from Paris aboard an excellent airline to a beautiful and welcoming region and to visit it. It is the best representation of Mexican identity, and if travelers want to explore Mexico further, they can do so from our airport.
Published by Christophe Hardin Journaliste AirMaG – TourMaG.com See all articles by Christophe Hardin
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