At 200 days from the opening, Expo 2027 Belgrade is shaping up as a hub for tourism professionals.
The organizers want to capitalize on the expected influx to encourage international visitors to discover other Serbian destinations beyond the expo site.
The “Visit Serbia” program aims to bring the event’s organizers closer to travel agencies and tour operators in order to develop offers that combine attendance at the Expo with stays in Belgrade and across the country.
The organizers want to capitalize on the expected influx to encourage international visitors to discover other Serbian destinations beyond the expo site.
The “Visit Serbia” program aims to bring the event’s organizers closer to travel agencies and tour operators in order to develop offers that combine attendance at the Expo with stays in Belgrade and across the country.
Travel Packages to Be Built
The expo will run from May 15 to August 15, 2027 in Surčin, near Belgrade, under the theme « Playing for Humanity: Sport and Music for All ». More than 140 international participants are expected, and organizers anticipate over four million visitors.
For travel professionals, the challenge is to convert this attendance into tourism stays.
The Visit Serbia program aims to encourage the creation of offers that combine Expo entry with explorations of Belgrade and other destinations in Serbia. As part of this effort, meetings with tourism sector partners have already been organized in Bratislava, Skopje, Zagreb, Ljubljana, and Vienna.
A new milestone is announced in Athens on October 29, 2026. These events are intended to help raise awareness of the expo among professionals and to lay the groundwork for its marketing on international markets.
For travel professionals, the challenge is to convert this attendance into tourism stays.
The Visit Serbia program aims to encourage the creation of offers that combine Expo entry with explorations of Belgrade and other destinations in Serbia. As part of this effort, meetings with tourism sector partners have already been organized in Bratislava, Skopje, Zagreb, Ljubljana, and Vienna.
A new milestone is announced in Athens on October 29, 2026. These events are intended to help raise awareness of the expo among professionals and to lay the groundwork for its marketing on international markets.
8,000 Events Announced
The Expo is expected to host more than 8,000 events spanning sport, music, culture, education, and innovation. Organizers also anticipate around 50,000 business meetings and more than 175 professional events.
This program could appeal to both individual travelers and groups or corporate delegations, especially in itineraries that combine expo visits with cultural activities and business meetings.
In a statement shared by the organizers, Danilo Jerinić, director of EXPO 2027 Belgrade, describes the event as “a means of developing international partnerships and economic activity.”
This program could appeal to both individual travelers and groups or corporate delegations, especially in itineraries that combine expo visits with cultural activities and business meetings.
In a statement shared by the organizers, Danilo Jerinić, director of EXPO 2027 Belgrade, describes the event as “a means of developing international partnerships and economic activity.”
