On October 13, 2026, the Israel National Tourism Organization (INTO) organized a cocktail reception at the Mama Shelter in Marseille to present its new offerings and the destination’s strengths.
Between gastronomy, heritage and business prospects, the presentation outlined the five main axes of Israeli tourism: Bible and spirituality, history and culture, lifestyle, beachside leisure and sport.
The Marseille gathering notably allowed detailing the winter 2026-2027 flight program.
More than 70 direct flights per week to Tel Aviv are announced from Paris, Marseille, Lyon and Nice. From Marseille, EL AL and Transavia operate connections to the Israeli metropolis.
Between gastronomy, heritage and business prospects, the presentation outlined the five main axes of Israeli tourism: Bible and spirituality, history and culture, lifestyle, beachside leisure and sport.
The Marseille gathering notably allowed detailing the winter 2026-2027 flight program.
More than 70 direct flights per week to Tel Aviv are announced from Paris, Marseille, Lyon and Nice. From Marseille, EL AL and Transavia operate connections to the Israeli metropolis.
New itineraries and projects to diversify the offering
Among the new additions highlighted is The Way to Jerusalem, also known as “Way of Silence”.
Inspired by the Camino de Santiago, this 111-kilometer route links the Port of Jaffa to the Jaffa Gate in Jerusalem, in six stages through the Mateh Yehuda wine region. A plan to integrate it into the CEDIV network schedule beginning in 2027 is under study.
Another heritage highlight: the full opening of the Pilgrims’ Route to Jerusalem, the ancient path connecting the Siloam Basin to the Temple Mount.
The Negev wine tourism, recognised in May 2026 by a protected geographical indication, complements these new avenues of discovery.
Finally, the presentation detailed several hotel projects, including 19 announced in Israel in 2026, as well as a public program for tourism investment for the period 2026-2030.
On the attendance side, 41,500 French tourists visited Israel in July and August 2026, up 0.7% year on year, according to figures released during the presentation.
Inspired by the Camino de Santiago, this 111-kilometer route links the Port of Jaffa to the Jaffa Gate in Jerusalem, in six stages through the Mateh Yehuda wine region. A plan to integrate it into the CEDIV network schedule beginning in 2027 is under study.
Another heritage highlight: the full opening of the Pilgrims’ Route to Jerusalem, the ancient path connecting the Siloam Basin to the Temple Mount.
The Negev wine tourism, recognised in May 2026 by a protected geographical indication, complements these new avenues of discovery.
Finally, the presentation detailed several hotel projects, including 19 announced in Israel in 2026, as well as a public program for tourism investment for the period 2026-2030.
On the attendance side, 41,500 French tourists visited Israel in July and August 2026, up 0.7% year on year, according to figures released during the presentation.
