From the outset, Alma Mundi positioned itself on different experiences.
Its historical specialty remains Finland, and notably Lapland, with thematic stays in GIR.
« I am half Finnish; I was keen to open up to this culture », explains Tanja Duhamel, founder of Alma Mundi.
These trips, organized for about a decade with philosopher Frédéric Lenoir, are today the most in-demand. In 2025, they accounted for nearly half of the agency’s clients, i.e. 300 out of 700 clients of the tour operator.
But Alma Mundi is not limited to this destination. The agency also offers wellness stays with a distinctive approach. « You don’t just come to relax; you come to learn how to take care of yourself », summarizes its founder. Participants discover simple practices that can be reproduced at home, such as breathing or self-massage.
The offering also includes seminars open to the general public, on varied themes such as astrology, pet bereavement or an annual meeting with a a medium. « The idea is to cultivate an open mind », explains Tanja Duhamel.
The thematic cruises and a few longer journeys—always centered on a theme—complete the collection. In total, the agency organizes between 15 and 20 stays per year, with roughly 700 clients and a turnover near 1.7 million euros.
Its historical specialty remains Finland, and notably Lapland, with thematic stays in GIR.
« I am half Finnish; I was keen to open up to this culture », explains Tanja Duhamel, founder of Alma Mundi.
These trips, organized for about a decade with philosopher Frédéric Lenoir, are today the most in-demand. In 2025, they accounted for nearly half of the agency’s clients, i.e. 300 out of 700 clients of the tour operator.
But Alma Mundi is not limited to this destination. The agency also offers wellness stays with a distinctive approach. « You don’t just come to relax; you come to learn how to take care of yourself », summarizes its founder. Participants discover simple practices that can be reproduced at home, such as breathing or self-massage.
The offering also includes seminars open to the general public, on varied themes such as astrology, pet bereavement or an annual meeting with a a medium. « The idea is to cultivate an open mind », explains Tanja Duhamel.
The thematic cruises and a few longer journeys—always centered on a theme—complete the collection. In total, the agency organizes between 15 and 20 stays per year, with roughly 700 clients and a turnover near 1.7 million euros.
The kerosene shortage, a shadow over the outlook
Like many players in tourism, Alma Mundi must adapt to an unstable environment. The war in the Middle East, for example, has so far only a limited impact. « We are not positioned in those areas », states the leader.
However, other issues worry her more, such as rising fuel costs and tensions in air transport.
Another challenge: customer behavior has changed. « They book either very early or very late », she notes. This complicates planning and requires constant adaptation.
The sale of trips in France is also under discussion. Today, only one trip is offered, around chestnuts in Ardèche, in partnership with the Rustica store. « It isn’t easy to find a viable economic model in France », acknowledges Tanja Duhamel, in particular because high prices deter some clients.
In this context, networking becomes essential. Tanja Duhamel has joined Les Entreprises du Voyage and Femmes du Tourisme. « It’s important to exchange and support each other in the sector », she explains.
However, other issues worry her more, such as rising fuel costs and tensions in air transport.
Another challenge: customer behavior has changed. « They book either very early or very late », she notes. This complicates planning and requires constant adaptation.
The sale of trips in France is also under discussion. Today, only one trip is offered, around chestnuts in Ardèche, in partnership with the Rustica store. « It isn’t easy to find a viable economic model in France », acknowledges Tanja Duhamel, in particular because high prices deter some clients.
In this context, networking becomes essential. Tanja Duhamel has joined Les Entreprises du Voyage and Femmes du Tourisme. « It’s important to exchange and support each other in the sector », she explains.
Several Development Avenues
For the coming years, Alma Mundi aims to develop a B2B activity by offering its seminars to companies. « The objective is to create experiences that are useful for teams, around well-being and personal development », explains Tanja Duhamel.
A second axis concerns B2B2C, with the establishment of partnerships with travel agencies to distribute its themed stays. The tour operator plans to enter the outreach phase as soon as the new season begins.
Finland remains a priority. After Lapland in winter and autumn, Alma Mundi aims to offer new stays in spring and summer, particularly in the southern part of the country.
Finally, the agency is positioning itself in higher-end travel. It intends to offer every year a “trip of a lifetime”. « The idea is to go to destinations that everyone dreams of, but in guided conditions, with a strong theme that makes sense for the participants. The first Polynesian experience was successful, with stays marketed from 13,000 euros per person. »
Frédéric Lenoir will be part of the journey. « We will address his preferred themes, while also delving into Māori culture and the wisdom of Indigenous peoples. »
Despite market uncertainties, Alma Mundi continues its growth by staying true to its positioning: offering different, more personal, and meaningful travel.
A second axis concerns B2B2C, with the establishment of partnerships with travel agencies to distribute its themed stays. The tour operator plans to enter the outreach phase as soon as the new season begins.
Finland remains a priority. After Lapland in winter and autumn, Alma Mundi aims to offer new stays in spring and summer, particularly in the southern part of the country.
Finally, the agency is positioning itself in higher-end travel. It intends to offer every year a “trip of a lifetime”. « The idea is to go to destinations that everyone dreams of, but in guided conditions, with a strong theme that makes sense for the participants. The first Polynesian experience was successful, with stays marketed from 13,000 euros per person. »
Frédéric Lenoir will be part of the journey. « We will address his preferred themes, while also delving into Māori culture and the wisdom of Indigenous peoples. »
Despite market uncertainties, Alma Mundi continues its growth by staying true to its positioning: offering different, more personal, and meaningful travel.
Publié par Caroline Lelievre Journaliste – TourMaG.com Voir tous les articles de Caroline Lelievre
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