Civitatis Pro: Eight Years of Listening to Tourism Professionals to Transform How Experiences Are Sold

Eight years ago, Civitatis began working with travel agencies with a clear objective: to make available to the professional channel a selection of activities and experiences for destinations. Since then, the company has grown alongside agencies, tour operators and other players in tourism distribution, also adapting to a way of selling trips that is increasingly agile, connected, and demanding.

This journey has allowed identifying new needs. Because having a good product is essential, but the daily life of an agency requires more: tools that simplify operations, responsiveness in case of incidents, and, above all, a partner who knows their trade and can accompany them at every step of the sale.

All this learning is today reflected in Civitatis Pro, Civitatis’ ecosystem designed specifically for professionals in the tourism sector. As Verónica de Íscar, Chief B2B Sales Officer of Civitatis, explains: “Civitatis Pro was born from everything we have learned during these eight years of collaboration with agencies, tour operators and professionals in travel distribution in general: from our active listening, to our understanding of how they operate, and to adapting our offer to their real needs.”

One of Civitatis’ strengths since its beginnings lies in its offer selection. Facing a model based solely on increasing the number of references, the company favors a carefully curated catalog of activities, excursions, guided tours, tickets, transfers and other destination-focused services, with quality as the main criterion.

But working with the professional channel has enriched this proposition. “For eight years, we have been continuously refining our solution for our 46,500 travel agencies, including the French ecosystem. Civitatis Pro is the culmination of this commitment. This new version takes a step forward by integrating management of group requests outside the platform and a tool for creating tailor-made itineraries. We have evolved toward a model where the B2B offers guidance, specialized support, and features designed specifically for our partners.” declares Georges Sans, Director of France Development at Civitatis.

Civitatis Pro is structured around four pillars: selected product, flexible technology, 24/7 support and commercial guidance. Four areas that cover different moments in the relationship between the agency, the platform and the traveler.

For a travel agent or a content creator, having thousands of alternatives does not always make the choice easier. That is why Civitatis Pro focuses on a pre-selected offering that helps to find the option suited to each client without turning the search into a complex process. From the must-dos of a destination to services like transfers, the offering allows enriching every trip from a single environment and with prestations selected according to quality criteria.

Selecting the product is only part of the equation. The way to access it and market it must also fit into how each company operates. That is why technology constitutes another pillar of Civitatis Pro. The platform offers different solutions and features so that agencies and partners can integrate the sale of experiences according to their own distribution model. The guiding principle is simple: technology should reduce friction, not add it. This implies developing tools designed not only for the final traveler but also for those who manage and market each booking.

On-site experiences have a distinctive trait compared to other tourism products: the relationship with the client continues during the journey. A question, a modification, or an unforeseen event can occur thousands of miles away and at any moment. Having 24/7 support allows tourism professionals to provide after-sales assistance and support during the traveler’s experience. It is thus about extending the service beyond the transaction and bringing peace of mind both to the professional and to their client.