Costa Cruises is reshaping its organization.
As of November 1, 2026, the leadership of Francesco Muglia, Senior Vice President and Chief Commercial Officer, will include pricing and revenue management as well as itinerary planning and transportation, according to a press release.
These functions augment the global marketing, direct sales and the commercial business units, which are already under his responsibility.
Daniel Caprile, Vice President in charge of pricing, revenue management, itineraries and transportation, remains at the helm of this division. He is now directly reporting to Francesco Muglia.
As of November 1, 2026, the leadership of Francesco Muglia, Senior Vice President and Chief Commercial Officer, will include pricing and revenue management as well as itinerary planning and transportation, according to a press release.
These functions augment the global marketing, direct sales and the commercial business units, which are already under his responsibility.
Daniel Caprile, Vice President in charge of pricing, revenue management, itineraries and transportation, remains at the helm of this division. He is now directly reporting to Francesco Muglia.
Daniel Caprile Directly Reports to Francesco Muglia
His remit extends to onboard revenues: he will oversee all revenue levers, before and during the cruise.
According to the press release, this organization should enable faster decision-making in response to market developments. It supports the development of the Sea & Land Wonder platform, which combines destinations, itineraries, shore excursions and onboard activities.
“For us, a cruise begins well before boarding: from designing itineraries, to shaping pricing grids and developing the overall offer. Adopting an integrated approach to these strategic levers will allow us to accelerate the evolution of our product and offer our guests unique and personalized experiences,” Francesco Muglia said in the press release.
According to the press release, this organization should enable faster decision-making in response to market developments. It supports the development of the Sea & Land Wonder platform, which combines destinations, itineraries, shore excursions and onboard activities.
“For us, a cruise begins well before boarding: from designing itineraries, to shaping pricing grids and developing the overall offer. Adopting an integrated approach to these strategic levers will allow us to accelerate the evolution of our product and offer our guests unique and personalized experiences,” Francesco Muglia said in the press release.
