Two destinations, one brand and a deliberately targeted positioning.
This is the bet being pursued by Rémi Roussel and Lisa Sananikone, who work at the Voyages Couture travel agency.
The two consultants are preparing the launch of Entre deux îles, a brand dedicated to two destinations they know and particularly like: Nosy Be for Rémi Roussel and Mauritius for Lisa Sananikone.
The project should be launched by January 2027 and will be exclusively oriented toward the B2C.
This is the bet being pursued by Rémi Roussel and Lisa Sananikone, who work at the Voyages Couture travel agency.
The two consultants are preparing the launch of Entre deux îles, a brand dedicated to two destinations they know and particularly like: Nosy Be for Rémi Roussel and Mauritius for Lisa Sananikone.
The project should be launched by January 2027 and will be exclusively oriented toward the B2C.
Two destinations, a shared expertise
The idea for Entre deux îles emerged from a conversation with a client of the agency. He was looking for a seaside destination for a first long-haul trip with his wife.
“I was highlighting Nosy Be and Mauritius. We slipped into a kind of mini-competition to showcase the strengths of each destination,” explains Rémi Roussel.
The two advisers ultimately offered him two quotes. An experience that inspired them to build a offering around these two islands.
“We then realized that these two destinations had similarities, but also differences that could be highlighted. It was from there that we decided to create Entre deux îles,” he explains.
The concept is not to propose both destinations in a single journey, but to become specialists in each of them and guide the client according to their project.
“We want to be specialists in two destinations, while each of us maintains our own expertise,” summarizes Lisa Sananikone.
“I was highlighting Nosy Be and Mauritius. We slipped into a kind of mini-competition to showcase the strengths of each destination,” explains Rémi Roussel.
The two advisers ultimately offered him two quotes. An experience that inspired them to build a offering around these two islands.
“We then realized that these two destinations had similarities, but also differences that could be highlighted. It was from there that we decided to create Entre deux îles,” he explains.
The concept is not to propose both destinations in a single journey, but to become specialists in each of them and guide the client according to their project.
“We want to be specialists in two destinations, while each of us maintains our own expertise,” summarizes Lisa Sananikone.
Tailor-made offerings around six themes
Entre deux îles will offer bespoke stays in Mauritius and Nosy Be. Six main themes have already been defined: with family, as a couple, with friends, honeymoon, “the destination differently” and weddings.
The programs are still under development. They will be built from the two consultants’ experiences, their recommendations, and their favorite addresses.
“This will really be our signature,” emphasizes Lisa Sananikone.
The offering may mix different experiences, from hotel stays to catamaran cruises, including more unusual accommodations. Group trips could also be considered when they match a specific request, even if they are not at the heart of the positioning.
The programs are still under development. They will be built from the two consultants’ experiences, their recommendations, and their favorite addresses.
“This will really be our signature,” emphasizes Lisa Sananikone.
The offering may mix different experiences, from hotel stays to catamaran cruises, including more unusual accommodations. Group trips could also be considered when they match a specific request, even if they are not at the heart of the positioning.
A Voyages Couture Brand
If Entre deux îles is a project led by Rémi Roussel and Lisa Sananikone, the brand will remain integrated within Voyages Couture, the agency led by Barbara Roussel, Rémi’s mother.
“This is a project we are developing in addition to Voyages Couture,” says Rémi Roussel. The two activities will stay distinct, even though the new project draws on the expertise gained within the agency, particularly in tailor-made travel.
Barbara Roussel is also directly involved in the launch. “We rely on the framework of Voyages Couture. Sales go through the agency and the guarantees are those of Voyages Couture. That’s why Entre deux îles is a Voyages Couture brand,” explains Lisa Sananikone.
“This is a project we are developing in addition to Voyages Couture,” says Rémi Roussel. The two activities will stay distinct, even though the new project draws on the expertise gained within the agency, particularly in tailor-made travel.
Barbara Roussel is also directly involved in the launch. “We rely on the framework of Voyages Couture. Sales go through the agency and the guarantees are those of Voyages Couture. That’s why Entre deux îles is a Voyages Couture brand,” explains Lisa Sananikone.
Focusing on SEO before social networks
To make the brand known, Rémi Roussel and Lisa Sananikone are currently working on a website. The objective will be to offer specific programs and to regularly publish content about the two destinations.
To establish themselves, the young travel agents will emphasize SEO. Social media, notably TikTok and Instagram, will then complete the setup.
The site is expected to go online by January 2027 with the first programs and blog articles. It will then be updated regularly.
To establish themselves, the young travel agents will emphasize SEO. Social media, notably TikTok and Instagram, will then complete the setup.
The site is expected to go online by January 2027 with the first programs and blog articles. It will then be updated regularly.
