There are still blind spots in sector barometers.
That of Entreprises du Voyage, based on Orchestra data, omits sales of tailor-made trips made with inbound operators or built by stacking services.
These gaps are gradually being filled, for example thanks to data provided by Civitatis.
To reflect the industry more accurately, Travel Force, in partnership with IFTM, launches the first Barometer of tourism independents.
“Independents are everywhere in tourism, but nowhere in the figures.
We talk about them, we work with them, but no one had ever really listened to them on a national scale. This barometer finally gives them a statistical presence and the more responses there are, the more their voice will be heard“, announces Olivier Charmes, president of the consulting and operational reinforcement agency.
That of Entreprises du Voyage, based on Orchestra data, omits sales of tailor-made trips made with inbound operators or built by stacking services.
These gaps are gradually being filled, for example thanks to data provided by Civitatis.
To reflect the industry more accurately, Travel Force, in partnership with IFTM, launches the first Barometer of tourism independents.
“Independents are everywhere in tourism, but nowhere in the figures.
We talk about them, we work with them, but no one had ever really listened to them on a national scale. This barometer finally gives them a statistical presence and the more responses there are, the more their voice will be heard“, announces Olivier Charmes, president of the consulting and operational reinforcement agency.
Barometer of tourism independents: questionnaire open until end of July
To carry out this barometer, a questionnaire has been posted online.
It consists of several questions and takes between five and six minutes. It aims to establish an unprecedented snapshot of the market for tourism independents in 2025, based on practices, revenues and existing models, and then to reveal the real on-the-ground issues.
To participate in the barometer, click here.
Independent tourism professionals can respond until July 31, 2026, for an activity analysis covering January 1 to December 31, 2025.
After that, the responses will be analyzed and anonymized. No ranking will be established, but an overview of these players will be drawn.
The consolidated results of the study will be available at the IFTM trade show, during a conference on September 17 at 2:30 PM, in room Agora.
“The overarching theme of this edition of IFTM is to reveal the value created by travel, and independents contribute a crucial, often invisible, portion of that value in daily life. Welcoming the presentation of this first barometer was an obvious step: it provides the entire industry with data that were missing to understand these professionals and to work with them,” Marie Allantaz, editorial director and strategic management at IFTM.
Among independents, we find consultants, travel planners, trainers, content creators, guides, business introducers, journalists, outsourced salespeople, industry experts…
It consists of several questions and takes between five and six minutes. It aims to establish an unprecedented snapshot of the market for tourism independents in 2025, based on practices, revenues and existing models, and then to reveal the real on-the-ground issues.
To participate in the barometer, click here.
Independent tourism professionals can respond until July 31, 2026, for an activity analysis covering January 1 to December 31, 2025.
After that, the responses will be analyzed and anonymized. No ranking will be established, but an overview of these players will be drawn.
The consolidated results of the study will be available at the IFTM trade show, during a conference on September 17 at 2:30 PM, in room Agora.
“The overarching theme of this edition of IFTM is to reveal the value created by travel, and independents contribute a crucial, often invisible, portion of that value in daily life. Welcoming the presentation of this first barometer was an obvious step: it provides the entire industry with data that were missing to understand these professionals and to work with them,” Marie Allantaz, editorial director and strategic management at IFTM.
Among independents, we find consultants, travel planners, trainers, content creators, guides, business introducers, journalists, outsourced salespeople, industry experts…
