Disneyland Paris confirms its influence on social networks.
According to rankings unveiled by Kolsquare on July 29, 2026, the park tops the 100 travel and tourism brands most influential in France in the first half of the year, on both Instagram and TikTok.
This performance is measured using the Earned Media Value (EMV), an indicator that estimates the value generated by content and creators’ engagement.
On Instagram, Disneyland Paris records an EMV of €14.3 million, ahead of Hôtel Martinez (€8.3 million) and Savoie Mont Blanc (€8.2 million). On TikTok, the park also remains in first place with €8.2 million, far above easyJet (€3.3 million) and Pairi Daiza (€2.1 million).
The ranking thus reveals two different dynamics : Instagram is still dominated by the strong presence of destinations and hotels, while TikTok places greater emphasis on content related to experience, entertainment and escape.
According to rankings unveiled by Kolsquare on July 29, 2026, the park tops the 100 travel and tourism brands most influential in France in the first half of the year, on both Instagram and TikTok.
This performance is measured using the Earned Media Value (EMV), an indicator that estimates the value generated by content and creators’ engagement.
On Instagram, Disneyland Paris records an EMV of €14.3 million, ahead of Hôtel Martinez (€8.3 million) and Savoie Mont Blanc (€8.2 million). On TikTok, the park also remains in first place with €8.2 million, far above easyJet (€3.3 million) and Pairi Daiza (€2.1 million).
The ranking thus reveals two different dynamics : Instagram is still dominated by the strong presence of destinations and hotels, while TikTok places greater emphasis on content related to experience, entertainment and escape.
Les acteurs du tourisme affichent des performances contrastées
On Instagram, Tourlane ranks fourth with €6 million EMV, ahead of Vacances Léo Lagrange (€4.5 million), SNCF Voyageurs (€4.3 million), Explore la France (€4.2 million), Airbnb (€4.1 million), La Compagnie (€3.9 million) and the Carlton Cannes (€3.7 million).
On TikTok, Voyage Privé reaches €2 million EMV, followed by SNCF Voyageurs (€1.4 million), Futuroscope (€1.3 million), Booking.com and Le Puy du Fou (€1.2 million each), then GetYourGuide (€854,822) and Air France (€841,391).
In the attractions and leisure category, Disneyland Paris dominates on both platforms.
On Instagram, the Grand Palais finishes in second place with €3.5 million EMV, ahead of Le Puy du Fou (€2.9 million). The Vendée park climbs six spots in one year and records an engagement rate of 6.4%.
On TikTok, Pairi Daiza and Futuroscope complete the podium of the segment with respectively €2.1 million and €1.3 million EMV, while Le Puy du Fou ranks fourth with €1.2 million.
On TikTok, Voyage Privé reaches €2 million EMV, followed by SNCF Voyageurs (€1.4 million), Futuroscope (€1.3 million), Booking.com and Le Puy du Fou (€1.2 million each), then GetYourGuide (€854,822) and Air France (€841,391).
In the attractions and leisure category, Disneyland Paris dominates on both platforms.
On Instagram, the Grand Palais finishes in second place with €3.5 million EMV, ahead of Le Puy du Fou (€2.9 million). The Vendée park climbs six spots in one year and records an engagement rate of 6.4%.
On TikTok, Pairi Daiza and Futuroscope complete the podium of the segment with respectively €2.1 million and €1.3 million EMV, while Le Puy du Fou ranks fourth with €1.2 million.
High-end hospitality performs on Instagram
In the hotel industry, Instagram remains particularly favorable to upscale establishments.
The Hôtel Martinez dominates the segment with €8.3 million EMV and an engagement rate of 26.2%. The Carlton Cannes follows with €3.7 million, ahead of Hôtel Barrière Le Majestic, at €2.9 million. This latter property climbs six places in the overall ranking.
On TikTok, the hierarchy is different. ibis hotels France takes the lead with €731,496 EMV, ahead of Accor (€549,602) and the TOO Hotel Paris (€362,455).
The Hôtel Martinez dominates the segment with €8.3 million EMV and an engagement rate of 26.2%. The Carlton Cannes follows with €3.7 million, ahead of Hôtel Barrière Le Majestic, at €2.9 million. This latter property climbs six places in the overall ranking.
On TikTok, the hierarchy is different. ibis hotels France takes the lead with €731,496 EMV, ahead of Accor (€549,602) and the TOO Hotel Paris (€362,455).
SNCF Voyageurs et easyJet en tête du transport
The air and rail sector also shows gaps between the networks. SNCF Voyageurs dominates on Instagram with €4.3 million EMV, ahead of La Compagnie (€3.9 million) and Air Tahiti Nui (€3.2 million). The Compagnie stands out for its rise of 187 places in the overall ranking.
On TikTok, easyJet takes the top position in the segment with €3.3 million EMV, ahead of SNCF Voyageurs (€1.4 million) and Air France (€841,391).
On the side of tour operators and booking platforms, Tourlane leads Instagram with €6 million EMV, ahead of Vacances Léo Lagrange (€4.5 million) and Airbnb (€4.1 million). Vacances Léo Lagrange posts a gain of 43 places in the overall ranking and shows an engagement rate of 16.4%. On TikTok, Voyage Privé dominates the segment with €2 million EMV and an engagement rate of 23.7%, ahead of Booking.com (€1.2 million) and GetYourGuide (€854,822).
Destinations also show different profiles depending on the network. Savoie Mont Blanc tops Instagram with €8.2 million EMV, ahead of Explore la France (€4.2 million) and the Occitanie Regional Tourism Committee (€2.9 million). La Plagne, Tourisme Bretagne and Courchevel are also among the most visible destinations.
On TikTok, Visit Cyprus dominates the segment. Les Ménuires, with €88,479 EMV, becomes the French destination with the highest ranking, ahead of GoTürkiye which completes the podium.
On TikTok, easyJet takes the top position in the segment with €3.3 million EMV, ahead of SNCF Voyageurs (€1.4 million) and Air France (€841,391).
On the side of tour operators and booking platforms, Tourlane leads Instagram with €6 million EMV, ahead of Vacances Léo Lagrange (€4.5 million) and Airbnb (€4.1 million). Vacances Léo Lagrange posts a gain of 43 places in the overall ranking and shows an engagement rate of 16.4%. On TikTok, Voyage Privé dominates the segment with €2 million EMV and an engagement rate of 23.7%, ahead of Booking.com (€1.2 million) and GetYourGuide (€854,822).
Destinations also show different profiles depending on the network. Savoie Mont Blanc tops Instagram with €8.2 million EMV, ahead of Explore la France (€4.2 million) and the Occitanie Regional Tourism Committee (€2.9 million). La Plagne, Tourisme Bretagne and Courchevel are also among the most visible destinations.
On TikTok, Visit Cyprus dominates the segment. Les Ménuires, with €88,479 EMV, becomes the French destination with the highest ranking, ahead of GoTürkiye which completes the podium.
La France renforce sa présence dans le classement européen
The performance of actors present in France is also reflected at the European level.
On Instagram, ten tourism actors based in France appear in the European Top 50. Disneyland Paris holds first place with €30.3 million EMV, ahead of Turkish Airlines and Airbnb. The Hôtel Martinez ranks sixth with €12.3 million, while Savoie Mont Blanc reaches 13th position.
On TikTok, nine French-based actors are included in the European Top 50. Disneyland Paris again remains in first place, with €31.4 million EMV. Voyage Privé is 14th, Futuroscope 17th, SNCF Voyageurs 21st and Puy du Fou 25th. Air France, Parc Astérix, ibis hotels France and Accor complete the French representation.
Beyond the volume of content, these results highlight the importance of engagement and the ability of tourist brands to generate content around experiences that are easily shareable.
Disneyland Paris thus appears as the leading actor in the sector in terms of influence on the two studied platforms, while other brands stand out more according to their universe and the uses particular to each social network.
On Instagram, ten tourism actors based in France appear in the European Top 50. Disneyland Paris holds first place with €30.3 million EMV, ahead of Turkish Airlines and Airbnb. The Hôtel Martinez ranks sixth with €12.3 million, while Savoie Mont Blanc reaches 13th position.
On TikTok, nine French-based actors are included in the European Top 50. Disneyland Paris again remains in first place, with €31.4 million EMV. Voyage Privé is 14th, Futuroscope 17th, SNCF Voyageurs 21st and Puy du Fou 25th. Air France, Parc Astérix, ibis hotels France and Accor complete the French representation.
Beyond the volume of content, these results highlight the importance of engagement and the ability of tourist brands to generate content around experiences that are easily shareable.
Disneyland Paris thus appears as the leading actor in the sector in terms of influence on the two studied platforms, while other brands stand out more according to their universe and the uses particular to each social network.
