Voyages E.Leclerc annonce le déploiement d’un calculateur d’impact carbone directement intégré à son site internet.
Le distributeur entend faire de l’information environnementale un critère de choix au même titre que le prix, la destination ou les services inclus.
Le dispositif est désormais accessible sur l’ensemble des séjours éligibles proposés par le réseau de plus de 250 agences.
Le distributeur entend faire de l’information environnementale un critère de choix au même titre que le prix, la destination ou les services inclus.
Le dispositif est désormais accessible sur l’ensemble des séjours éligibles proposés par le réseau de plus de 250 agences.
The customer can view the distribution of emissions between transport and accommodation
Practically, an initial estimate of greenhouse gas emissions appears on the results page. This figure is then refined throughout the booking journey based on several parameters: duration of stay, number of travelers or even flights selected when they are included in the offer.
The client can also view the breakdown of emissions between transport and accommodation, as well as equivalences intended to better understand the impact of their trip.
The information is finally included in the reservation confirmation email and will be integrated into the brand’s printed materials starting in September 2026.
“At E.Leclerc, we have always believed that the consumer should be able to choose with the best possible information. (…) We think it is now legitimate that they can also access information about their environmental impact,” explains Guirec Le Morvan, director of Voyages E.Leclerc.
The client can also view the breakdown of emissions between transport and accommodation, as well as equivalences intended to better understand the impact of their trip.
The information is finally included in the reservation confirmation email and will be integrated into the brand’s printed materials starting in September 2026.
“At E.Leclerc, we have always believed that the consumer should be able to choose with the best possible information. (…) We think it is now legitimate that they can also access information about their environmental impact,” explains Guirec Le Morvan, director of Voyages E.Leclerc.
Voyages E.Leclerc has partnered with Fairmoove Solutions
To develop this calculator, Voyages E.Leclerc partnered with Fairmoove Solutions, specialized in environmental assessment applied to tourism.
For air transport, the calculation relies on actual kerosene consumption where available and also accounts for the impact of contrails, now recognized as a contributing factor to climate warming.
Regarding accommodations, the assessment relies on industry databases and the specific characteristics of each establishment.
The calculator currently covers stays in France that include lodging, as well as trips abroad including lodging alone or combined with air travel.
For air transport, the calculation relies on actual kerosene consumption where available and also accounts for the impact of contrails, now recognized as a contributing factor to climate warming.
Regarding accommodations, the assessment relies on industry databases and the specific characteristics of each establishment.
The calculator currently covers stays in France that include lodging, as well as trips abroad including lodging alone or combined with air travel.
“After the textile eco-score, we are tackling travel”
This initiative is part of the broader decarbonization plan of the E.Leclerc Movement, which aims to reduce its greenhouse gas emissions by 50% by 2035.
Voyages E.Leclerc also recalls having joined Act for Responsible Tourism (ATR) in 2020, carried out its first Carbon Footprint assessment (Bilan Carbone®) in 2023, and developed a network of CSR ambassadors within its agencies.
“After the textile eco-score, we are tackling travel. Consumers already compare prices. Tomorrow, they will also be able to compare the carbon impact of their stays. One more criterion, at the moment they need it.” said Michel-Édouard Leclerc, president of the strategic committee of E.Leclerc centers.
Voyages E.Leclerc also recalls having joined Act for Responsible Tourism (ATR) in 2020, carried out its first Carbon Footprint assessment (Bilan Carbone®) in 2023, and developed a network of CSR ambassadors within its agencies.
“After the textile eco-score, we are tackling travel. Consumers already compare prices. Tomorrow, they will also be able to compare the carbon impact of their stays. One more criterion, at the moment they need it.” said Michel-Édouard Leclerc, president of the strategic committee of E.Leclerc centers.
