Voyages E.Leclerc continues to develop its travel auction and live shopping systems, launched two years ago in order to make stays more accessible.
The brand is organizing a new auction session from May 20 to 21, 2026, with several destinations up for grabs, including Marrakech, Lanzarote and Madeira.
The concept behind “Voyages Auctions” rests on a simple mechanism: customers registered to the bidding club can participate in online sales where the starting price is set at 1 euro. Bids, capped at 5 euros, allow participants to bid on multiple offers simultaneously for a duration of 24 hours. The last bidder before the countdown ends wins the respective stay.
According to the brand, the offered stays represent an average budget of around 1,200 euros for two people, with discounts approaching 32 % compared to public rates. Eight destinations are presented each day over two days. The offers include stays in the Canary Islands, in Martinique, but also city breaks in Rome or Lisbon.
Registrations for the upcoming auctions are accessible here.
The brand is organizing a new auction session from May 20 to 21, 2026, with several destinations up for grabs, including Marrakech, Lanzarote and Madeira.
The concept behind “Voyages Auctions” rests on a simple mechanism: customers registered to the bidding club can participate in online sales where the starting price is set at 1 euro. Bids, capped at 5 euros, allow participants to bid on multiple offers simultaneously for a duration of 24 hours. The last bidder before the countdown ends wins the respective stay.
According to the brand, the offered stays represent an average budget of around 1,200 euros for two people, with discounts approaching 32 % compared to public rates. Eight destinations are presented each day over two days. The offers include stays in the Canary Islands, in Martinique, but also city breaks in Rome or Lisbon.
Registrations for the upcoming auctions are accessible here.
A System Complemented by Live Shopping Sessions
In parallel, Voyages E.Leclerc continues to develop its live shopping sessions. Inspired by teleshopping, this format allows internet users to discover travel destinations live through presentations led by travel experts or showcased destinations.
Broadcast on the retailer’s site as well as on its Instagram account Voyages E.Leclerc, these sessions feature presentations about the cultural and geographic specifics of the destinations, accompanied by live exchanges with viewers via a chat module.
Participants can also access exclusive promotional offers during the sessions.
Among the destinations already highlighted are notably French Polynesia, Vietnam, Thailand, Japan, Egypt or Australia.
Broadcast on the retailer’s site as well as on its Instagram account Voyages E.Leclerc, these sessions feature presentations about the cultural and geographic specifics of the destinations, accompanied by live exchanges with viewers via a chat module.
Participants can also access exclusive promotional offers during the sessions.
Among the destinations already highlighted are notably French Polynesia, Vietnam, Thailand, Japan, Egypt or Australia.
Published by Amelia Brille TourMaG.com Editor See all articles by Amelia Brille
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