IFTM Special: Discover TourMaG’s New 2026 Magazine

It is now an essential passage. Social networks have entered our lives for better, as well as for worse. We chose to view the glass as half full rather than half empty.

In the travel sector—as in many other sectors—influencers have come to shake up the codes: marketing, communication, sales, but also information.

If Facebook, Instagram, or LinkedIn are powerful levers, you still need to cut through the noise and reach your audience. So, how do you stand out?

In this new edition of TourMag magazine, the editors have put together a flagship dossier dedicated to personal branding.

Because today, branding alone no longer makes the difference. Whether in B2C or B2B, the online audience also selects a person, an expertise, a voice. Each individual already has a professional identity. The key is knowing how to embody it, make it visible, and build a trust-based relationship.

Through testimonials, advice, and experiential feedback, this dossier explores the levers of personal branding: how to speak up without turning into an influencer, how to turn on-the-ground experience into compelling content, how to use AI without losing your authenticity, and also how to turn this visibility into a true commercial and HR asset.

In parallel, and on a completely different note, two other markets deserve our full attention. The river cruise is experiencing a genuine revival, driven by desires for slow tourism, immersion, and experiences on a human scale. It’s a universe far broader than the simple cruise with accommodation, and we invite you to rediscover it.

Finally, our feature on vacation clubs analyzes a battle that has become strategic for tour operators: access to hotel inventory, particularly in the Mediterranean basin, in a market where French and international competition is intensifying.

Not to mention Australia, unique destinations, interviews and all our inspirations to accompany your reflection and nourish your projects.

Enjoy reading and have a great show!