Minas Gerais: Brazil’s New Authentic Signature | Passion Brazil

A Destination Shaped by Its Artisans

Along the journey, one clear observation emerges: Minas Gerais reveals itself primarily through the women and men who uphold its traditions.

Behind every stop, artisans, producers, and families pass down their know-how and preserve the region’s cultural identity, a strong guarantee of authenticity to craft differentiating itineraries.

Starting from Rio and along the road to Tiradentes, a tasting at the heart of a winery offers a full immersion into the local terroir. Arriving in the bucolic colonial town of Tiradentes, the rolling landscapes readily lend themselves to horseback riding. The encounter with a prize-winning cheese producer helps illuminate why Minas cheese is today regarded as one of Brazil’s great culinary icons.

A few kilometers away, the village of Bichinho illustrates the richness of local craftsmanship: workshops, galleries and shops bear witness to a living know-how, where wood, metal and stone work are an integral part of daily life.

Our suggested partner hotels:

• Solar da Ponte

• Villa Allegra

• Tiradentes Boutique Hotel

• Bowi Hotel Conceito

Famed for its UNESCO-listed heritage, Ouro Preto reveals another facet through visits to former gold mines, encounters with local artists, and the discovery of soapstone sculpture—a tradition that continues to shape the region’s identity and enriches the cultural experience offered to your clients.

Our suggested partner hotels:

• Solar do Rosário

• Solar da Opera

• Pousada do Mondego

Farther north, Serra do Cipó unveils a wilder Minas Gerais. Kayaking or cycling outings, hiking, waterfalls, and archaeological sites adorned with prehistoric rock art captivate nature and adventure enthusiasts. Several local initiatives focused on agroforestry, organic farming, and sustainable tourism offer meaningful experiences that foster authentic exchanges with local communities.

Our lodging pick: Capim do Mato Pousada & SPA, whose contemporary architecture gracefully integrates with its natural surroundings. Refined rooms, an excellent dining, and a breakfast that is particularly well-crafted make it one of the region’s finest addresses.