The spring sales plunge last spring, following the war in Iran, had raised fears of the worst. In the end, Salaün withstood the shocks of geopolitics and the spike in kerosene prices.
Among the first to reveal its results, the Breton group is expected to post a consolidated turnover of €174.4 million for the 2026 fiscal year ending September 30, down 5.1% from €183.7 million achieved in 2025.
Nevertheless, Salaün has not yet regained its pre-Covid levels. In 2019, the group posted a consolidated turnover of €241.4 million.
Among the first to reveal its results, the Breton group is expected to post a consolidated turnover of €174.4 million for the 2026 fiscal year ending September 30, down 5.1% from €183.7 million achieved in 2025.
Nevertheless, Salaün has not yet regained its pre-Covid levels. In 2019, the group posted a consolidated turnover of €241.4 million.
The Consolidated Groups Save the Year
After a return to profitability in 2025, with €5.8 million in profit, the full-year result is not yet known. « But it will be positive despite a difficult year. We have worked on controlling our expenses and our margin » explains Michel Salaün, chairman of the group.Read also : How the Salaün group got back on track after the Covid shock
In detail, the TO in-house Salaün Holidays (tours) posted €91.5 million in revenue compared to €103 million a year earlier, a decline of 11.2%. It transported 32,950 clients this year, 68% in short-haul and 32% in long-haul.
« The United States was penalized by a Trump effect, high prices and sometimes fake news. Asia, for its part, bore the consequences of the war with travelers hesitant to fly through a Gulf hub. And direct flights are rarer and more expensive, with the impossibility of overflying Russia » adds Michel Salaün.
Conversely, the Groups Boutique shows a strong 11.3% growth, with revenue of €51.2 million in 2026. « The consolidated groups were less affected because the bulk of sales was made before the crisis. The trend remains positive for the coming year » adds the president.
Six new agencies in 2026
Finally, the French distribution network remains resilient with a turnover (margin) of €16.7 million, i.e. around €142 million in business volume.
It now groups 141 agencies (to which one must add about a dozen sales points in Belgium) under a variety of banners, providing a balancing mix: 99 Salaün Holidays, 29 Ambassades Fram, 1 TUI, 8 Havas Voyages and 5 Selectour.
In 2026, six points of sale opened under the Salaün Holidays banner, in Reims, Amiens, Lille (La Madeleine), Orléans, Blois and Arras, to widen territorial coverage. This integrated network accounts for 40% of Salaün Holidays’ sales, helping to smooth out the tremors.
Michel Salaün will share these figures with the group’s 506 employees at the upcoming company convention in Paris, from January 30 to February 1. as well as the innovations for 2027.
It now groups 141 agencies (to which one must add about a dozen sales points in Belgium) under a variety of banners, providing a balancing mix: 99 Salaün Holidays, 29 Ambassades Fram, 1 TUI, 8 Havas Voyages and 5 Selectour.
In 2026, six points of sale opened under the Salaün Holidays banner, in Reims, Amiens, Lille (La Madeleine), Orléans, Blois and Arras, to widen territorial coverage. This integrated network accounts for 40% of Salaün Holidays’ sales, helping to smooth out the tremors.
Michel Salaün will share these figures with the group’s 506 employees at the upcoming company convention in Paris, from January 30 to February 1. as well as the innovations for 2027.
Exceptional journeys with a Paris/Dakar circuit and a world tour
Among them, the main brochure (valid until the end of 2027) is expanding further with 444 pages!
It features 102 countries (plus overseas French territories), to be explored through 293 tours and cruises, 53 more than last year. 70 of the itineraries are conducted in small groups, 10 to 20 people for mid-haul and 6 to 12 passengers for long-haul.
This brochure could be updated in January depending on geopolitical developments. Europe leads with 23 new offerings, versus 12 in Asia and 11 in Africa.
Recalling the long, exceptional itineraries from the era of the west-to-east crossing of Russia, Salaün Holidays also innovates with two new intercontinental exceptional circuits.
The first is a grand 36-day road cruise from Paris to Dakar (Spain, Morocco, Mauritania and Senegal) scheduled from March 4 to April 8, 2028, at a price of €18,900 (luxury coach travel, return by plane).
The second is a 23-day around-the-world trip from September 7 to 29, 2027, passing through Japan, Australia, French Polynesia and California, for a price of €19,500.
Read also: Salaün launches a redesigned professional space
It features 102 countries (plus overseas French territories), to be explored through 293 tours and cruises, 53 more than last year. 70 of the itineraries are conducted in small groups, 10 to 20 people for mid-haul and 6 to 12 passengers for long-haul.
This brochure could be updated in January depending on geopolitical developments. Europe leads with 23 new offerings, versus 12 in Asia and 11 in Africa.
Recalling the long, exceptional itineraries from the era of the west-to-east crossing of Russia, Salaün Holidays also innovates with two new intercontinental exceptional circuits.
The first is a grand 36-day road cruise from Paris to Dakar (Spain, Morocco, Mauritania and Senegal) scheduled from March 4 to April 8, 2028, at a price of €18,900 (luxury coach travel, return by plane).
The second is a 23-day around-the-world trip from September 7 to 29, 2027, passing through Japan, Australia, French Polynesia and California, for a price of €19,500.
Read also: Salaün launches a redesigned professional space
