Smile Angels: How Loyalty Drives Motivation for Travel Agents

Loyalty among Travel Agents: An Issue That Has Become Essential

In an environment where tools are proliferating and tourism professionals have a wide range of platforms to choose from, loyalty has become a central challenge.

For a B2B actor like DIGITRIPS Pro, supporting travel agents isn’t just about providing them with content, features or high-performing services. The goal is also to build a lasting relationship, grounded in closeness, listening and recognition of their commitment.

Travel agents play an essential role in the tourism ecosystem. They advise, reassure, accompany and create value at every stage of the customer journey. Acknowledging their involvement is therefore an integral part of DIGITRIPS Pro’s vision.

In this logic, loyalty constitutes a win-win lever. It allows agents to benefit from tangible advantages while strengthening their commitment to a platform they use daily. It is also a way to valorize their expertise and their work, beyond mere transactions.

It is precisely in this spirit that Smile Angels was created.

Smile Angels is DIGITRIPS Pro’s loyalty program exclusively reserved for travel agents.

Its operation rests on a simple principle: every booking made via the platform earns TravelPoints. These points can then be converted into gifts available in an online shop accessible to all program members.

In short: agents book, accumulate TravelPoints, and convert them into a variety of gifts.

Accessible on computer, smartphone and tablet, Smile Angels accompanies tourism professionals everywhere and at any time.

One of the program’s main strengths lies in its particularly broad scope.

Bookings of accommodations, flights, dynamic packages (flight or train + hotel + transfer), transfers, or car rentals made through DIGITRIPS Pro allow TravelPoints to accumulate. To provide greater visibility, the number of TravelPoints that can be generated is displayed before the booking. Agents can thus immediately view the potential earnings associated with a booking.

This transparency helps to better value each sale and to integrate loyalty directly into the daily booking workflow.

Beyond bookings, DIGITRIPS Pro regularly offers special campaigns aimed at enriching the Smile Angels experience.

Challenges, quizzes, events or campaigns conducted with partners regularly help agents accumulate more TravelPoints. The objective is twofold: to energize the community and to provide additional occasions to reward the engagement of tourism professionals. These initiatives also help maintain a regular connection with agents throughout the year, in a proximity-driven approach that characterizes DIGITRIPS Pro’s philosophy.

Once TravelPoints have accumulated, Smile Angels members can exchange them for a wide selection of gifts. Gift cards, high-tech products, wellness items, sports, home, gastronomy, leisure, or children’s products: the diversity of the offering allows everyone to find a reward that matches their desires.

This variety is one of the program’s strengths. Each agent can set their own goal and choose the gifts that truly suit them.

Our sales team is at your full disposal to assist you and meet with you:

At 01 70 38 70 70 or [email protected]

Our website: www.digitripspro.com

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