Summer 2026: TUI Group Sees Strong Last-Minute Booking Surge


Été 2026 : TUI Group observe une forte poussée des réservations de dernière minute - Depositphotos.com  Auteur T.Schneider

CroisiEurope


TUI Group published improving half-year results despite a backdrop marked by conflicts in the Middle East and an unstable economic environment. The group reports an underlying EBIT of -111 million euros for the first half of 2026, representing an improvement of 45 million euros versus the previous year.

In the second quarter, traditionally loss-making for the tourism sector, the underlying EBIT stood at -188 million euros, up 19 million euros from last year, despite exceptional charges of 45 million euros largely tied to the war in Iran and Hurricane Melissa in Jamaica.

For the first half of the fiscal year, closing on March 31, revenue declined by 14%, to 8.6 billion euros. At constant exchange rates, it rose by 1.3%.

Over the first six months of the period, 12.8 million customers traveled with TUI, i.e., 200,000 more than a year earlier. The group also highlights the continued strong trend toward last-minute bookings for summer 2026, notably to Western Mediterranean destinations such as Spain, the Balearic Islands, the Canary Islands, and Greece.

TUI has posted growth in its operating profit for the fourteenth consecutive quarter. This demonstrates the Group’s steady development,” stated Sebastian Ebel, the Group CEO. The executive also noted that “geopolitical challenges and the unstable economic environment” require “considerable commitment and flexibility.”


TUI confirms the revised outlook in April for fiscal 2026

The “Holiday Experiences” segment, which encompasses hotels, cruises and leisure activities, remains one of the group’s main performance drivers. Cruises are showing strong demand, with half-year underlying EBIT up 25.9% to €163.5 million. Despite the impact of the Iranian conflict, ship occupancy remains high at 93%.

TUI also highlights the acceleration of its digital transformation and the integration of artificial intelligence into its activities. “We view artificial intelligence as an opportunity for the travel and tourism sector,” explains Sebastian Ebel, referring in particular to collaborations with Google and OpenAI through AI features integrated into the group’s app.

Despite this volatile context, TUI confirms the revised outlook in April for the 2026 fiscal year. The group now expects underlying EBIT to range between €1.1 and €1.4 billion, while temporarily suspending its revenue guidance.

Amara Nambinga

Amara Nambinga

I write about tourism, culture, and emerging destinations with a Namibian perspective. Through my articles, I try to highlight the places, people, and travel stories that show how Africa and the wider world are changing.