

Et si chaque itinéraire racontait désormais sa propre histoire ?
Today, travelers seek far more than a simple sequence of ports of call. They want to experience an atmosphere, discover a destination from a different angle and choose a journey that aligns with their desires, whether it be relaxation, culture, gastronomy, or discovery.
More than ever, the overall experience, both onboard and on land, has become a decisive criterion in choosing a vacation. It is in this logic that Costa is rethinking its summer 2027 programming with a new generation of itineraries built around clearly identifiable travel universes.
The company is gradually moving away from a purely geographical approach in favor of real travel concepts. Each itinerary now has its own identity, expressed from its name and carried by a strong emotional throughline. Thus, Dolce Vita speaks to lovers of the Mediterranean art of living, between Portofino, Taormine and the Amalfi Coast. Blue Islands highlights the finest Greek islands and their infinite shades of blue. Golden Islands takes travelers to the heart of the “Islands of Gold” in the Mediterranean, with four islands united by crystal-clear waters, vibrant atmospheres and spectacular sunrises and sunsets. Nordic Soul invites travelers to discover Northern Europe through its grand landscapes, preserved nature and Scandinavian way of life. With Adriatic & Cyclades, Costa brings together the charm of the Adriatic and the mythical magic of the Cyclades for an immersion among cultures, traditions and iconic panoramas.

How do these new itineraries facilitate sales in agencies?
For advisors, the messaging also evolves. It becomes possible to recommend an experience before recommending a destination. A client drawn to elegance, gastronomy, and the art of living will naturally be steered toward Dolce Vita, while a lover of islands, turquoise landscapes and seaside atmosphere will find happiness in Blue Islands.
The company also reinforces this promise with exclusive experiences on board and on land. The Sea Experiences, the Land Experiences inspired by the visited regions create a stronger link between the itinerary and the traveler’s experience, offering a seamless journey from the first to the last day of the cruise.
How to entice a former client to sail again to a destination they already know?
The experience evolves both on land and at sea. A client who sailed in the Mediterranean a few years ago will not simply rediscover the same itinerary: they will find a new way to live their journey. The storytelling of journeys, the Sea Experiences & Land Experiences on offer allow re-discovering familiar places from a totally new angle.
Finally, among the highlights of the Summer 2027 season, Costa also signs the return of the highly anticipated Eclipse Cruise. After the success of the 2026 edition, sold out, it will once again offer the chance to observe a total solar eclipse at sea on August 2, 2027, departing La Seyne-sur-Mer on July 27, 2027 with a return on August 7, 2027, aboard the Costa Fascinosa. A 10-day rare experience that perfectly illustrates the company’s ambition: to transform every cruise into a unique and memorable journey.

Where to find all the information to sell these new concepts?
Summer 2027 sales are now open, with all the new itineraries available for booking. Agents can find all the information they need to sell: detailed descriptions, sales arguments, visual contents and videos dedicated to each travel concept, whether Dolce Vita, Blue Islands, Golden Islands, Nordic Soul, Seaside Dream or Lights of the Mediterranean.




