For the 2026 season, ZEcamping notes in its mid-October bilan a rise in short stays and a substantial share of last-minute bookings.
These changes are accompanied by a 3% increase in reservations for the group’s linear engagement activities and the deployment of rental units, compared with 2025.
According to the bilan, short stays are taking on a growing role in ZEcamping’s activity this year.
Short Stays See a Notable Increase
The three- and four-night stays remain the most requested short formats. Two-night stays, this year, show a strong uptick, “notably due to the May long-weekend calendar”, according to ZEcamping’s assessment.
These figures illustrate, according to the group, the growing share of vacation formats that are no longer limited to the traditional summer week.
Nearly Half of Reservations Made Within One Month of Departure
In 2026, 48% of reservations were made within 30 days of departure.
The phenomenon was particularly noticeable during the summer, with a surge in bookings at their campsites in July and August.
This substantial share of last-minute bookings poses a challenge for professionals, who must balance availability management, occupancy targets and pricing policies.
Nevertheless, the bilan notes that it is not yet possible to determine the extent to which this trend represents a lasting evolution in behavior or a difficult summer marked by fires, geopolitical tensions and the economic situation.
Activity Extends into September and October
ZEcamping notes a positive dynamic in the shoulder season compared with 2025.
September and October months also see higher bookings than the previous year. To date, according to the data released, late-season revenue shows an 8% increase.
600 Partner Campsites
Its network reaches 600 partner campsites in 2026, including 200 new establishments connected this year.
According to the company, 74% of reservations made within this activity pertain to the off-season.
