From the first signs of summer, adopting lighter clothing that reveals the body ranks among the initial gestures by which we begin to prove to ourselves that holidays are near.
Indispensable to a successful vacation, the wardrobe (a kind of second skin) is all the more important because it allows for a blend of variety and standardization.
It mainly enables a display that, from the outset, gives elements about one’s personality, age, and social background and helps to build the image one wants to project of oneself.
The clothing can also extend to cross-dressing, a form of alterity that can go as far as erasing the daily “self” in favor of a different, or even exceptional, “self.” The clothing is an open door to transgression.
Read also: The relationships with clothing: who are your customers?
Indispensable to a successful vacation, the wardrobe (a kind of second skin) is all the more important because it allows for a blend of variety and standardization.
It mainly enables a display that, from the outset, gives elements about one’s personality, age, and social background and helps to build the image one wants to project of oneself.
The clothing can also extend to cross-dressing, a form of alterity that can go as far as erasing the daily “self” in favor of a different, or even exceptional, “self.” The clothing is an open door to transgression.
Read also: The relationships with clothing: who are your customers?
These objects that tell a story
Beyond textiles (which each also carry meaning: linen, silk, canvas, etc.), sunglasses, caps, various hats, bags and other items are among the other elements of the vacation wardrobe.With two possible attitudes: either we choose yearly novelties that allow us to craft a new personality. We want to appear fresh, so we go with something new.
Or, we pull out accessories from previous years to don a familiar garment from which we truly feel on vacation!
But note that this choice is shaped by the history of objects: their history and yours. Example: the cap chosen is the one we bought in Orlando, two years earlier! The bag is the one your daughter gave you. The dress is the one you wear every time you board the plane…
We thus go on vacation with memories of other holidays and the emotions that go with them. This constitutes an additional emotional enrichment for most of us. An enrichment without which some would feel like they are missing their vacation!
Read also: Luggage: from functionality to durability, a small history of tourism
Shoes take on a greater function—utilitarian and social
Beyond the aforementioned accessories, shoes in particular embody this new personae who seeks to break with daily routines and adopt an “other” personality.
Obviously, the universally worn athletic shoes play a leading role. For all ages and budgets, they signal a natural need for comfort, but also indicate membership in a community linked to the brand: Nike or Adidas is not the same thing! This is especially true for younger people who are highly sensitive to this social display.
There are also flip-flops, the distinction of the rich and the poor, practical and decorative, and others that are quite ugly, modeled on orthopedic styles that people wear without any concern for aesthetics in some European countries! Comfort above all!
Finally, shoes are the accessory you stand on but also where you emancipate yourself, step away from urban and professional conformity. The one with which you head out, hit the road, walk, move, depart… They are therefore a tool of freedom.
Obviously, the universally worn athletic shoes play a leading role. For all ages and budgets, they signal a natural need for comfort, but also indicate membership in a community linked to the brand: Nike or Adidas is not the same thing! This is especially true for younger people who are highly sensitive to this social display.
There are also flip-flops, the distinction of the rich and the poor, practical and decorative, and others that are quite ugly, modeled on orthopedic styles that people wear without any concern for aesthetics in some European countries! Comfort above all!
Finally, shoes are the accessory you stand on but also where you emancipate yourself, step away from urban and professional conformity. The one with which you head out, hit the road, walk, move, depart… They are therefore a tool of freedom.
The global market size for athletic footwear was valued at 116.2 billion USD in 2025. The market is expected to reach 121.96 billion USD in 2026 and reach 190.87 billion USD by 2034, with a CAGR of 5.76% over the forecast period. North America dominated the athletic footwear market with a market share of 42.02% in 2025.
Source : www.fortunebusinessinsights.com/fr/
Source : www.fortunebusinessinsights.com/fr/
Books Stand Their Ground
But, the Cap Is the Champion
In the series of children’s accessories, beach toys, balls, buckets and pails have not lost any of their popularity. On the contrary. Braving trends, they remain enduring classics of the summer kit.
Sunscreens, rackets, surfboards, kayaks, kites, etc., constitute the links of this “cooperative” outfit without which summers cannot be fully successful.
Complementing the vacation disguise, the cap nonetheless appears as the champion of all categories in this ephemeral wardrobe, enabling added alterity, elsewhere, to the life “in addition” that vacations offer.
Placed on the head of a humorous president, it has also partly departed from the realm of sport, its original territory, to accompany all moments of life beyond the walls and to tell each person’s story!
So, happy holidays!
Sunscreens, rackets, surfboards, kayaks, kites, etc., constitute the links of this “cooperative” outfit without which summers cannot be fully successful.
Complementing the vacation disguise, the cap nonetheless appears as the champion of all categories in this ephemeral wardrobe, enabling added alterity, elsewhere, to the life “in addition” that vacations offer.
Placed on the head of a humorous president, it has also partly departed from the realm of sport, its original territory, to accompany all moments of life beyond the walls and to tell each person’s story!
So, happy holidays!
« Objects, inanimate things, have you then a soul that clings to your own soul and the strength to love » wrote Victor Hugo…
While sociologist Serge Tisseron writes in his book « How the Mind Comes to Things » : « objects do not merely contribute to our comfort and our learning; they are the preferred means by which we access representations of ourselves and of the world »…
While sociologist Serge Tisseron writes in his book « How the Mind Comes to Things » : « objects do not merely contribute to our comfort and our learning; they are the preferred means by which we access representations of ourselves and of the world »…
A journalist, consultant, lecturer, Josette Sicsic has been observing the world’s changes for more than 25 years in order to analyze their consequences for the tourism sector.
After having led the Touriscopie journal for more than 20 years, she remains at the forefront of current affairs where she decodes the present to forecast the future. On the site www.tourmag.com, in the Futuroscopie section, she publishes forward-looking and analytical articles several times a week.
Contact: 06 14 47 99 04
Email: [email protected]
After having led the Touriscopie journal for more than 20 years, she remains at the forefront of current affairs where she decodes the present to forecast the future. On the site www.tourmag.com, in the Futuroscopie section, she publishes forward-looking and analytical articles several times a week.
Contact: 06 14 47 99 04
Email: [email protected]
