After Iceland, Peru takes the stage.
Voyages Gallia has just launched Gallia Andina; a new brand entirely dedicated to the South American destination. The objective: to capitalize on strong internal expertise to stand out in the market.
« Today, to emerge in the digital universe, one needs a distinct identity. Gallia remains a generalist brand, but some destinations deserve a specific positioning », explains Bruno Peynichou, CEO of Voyages Gallia.
This new entity was born from a human story. Antoine Ledent, the group’s marketing director, lived three years in Peru and his wife is Peruvian. An in-depth knowledge of the ground that led the company to build a dedicated production.
Beyond the classic routes linking Lima, Arequipa, Lake Titicaca, Cusco and Machu Picchu, Gallia Andina intends to highlight lesser-known regions, particularly the north of the country and the vestiges of the pre-Inca Moche and Chimú civilizations.
The offering targets both groups and individuals, with escorted tours, self-drive itineraries, and thematic stays around Peruvian gastronomy and hiking.
« We have already sold several groups to associations and corporate committees. The idea now is also to develop individual clients », says Bruno Peynichou.
To support this launch, several presentation evenings will be organized in the coming months in Paris, Toulouse and Lyon.
Voyages Gallia has just launched Gallia Andina; a new brand entirely dedicated to the South American destination. The objective: to capitalize on strong internal expertise to stand out in the market.
« Today, to emerge in the digital universe, one needs a distinct identity. Gallia remains a generalist brand, but some destinations deserve a specific positioning », explains Bruno Peynichou, CEO of Voyages Gallia.
This new entity was born from a human story. Antoine Ledent, the group’s marketing director, lived three years in Peru and his wife is Peruvian. An in-depth knowledge of the ground that led the company to build a dedicated production.
Beyond the classic routes linking Lima, Arequipa, Lake Titicaca, Cusco and Machu Picchu, Gallia Andina intends to highlight lesser-known regions, particularly the north of the country and the vestiges of the pre-Inca Moche and Chimú civilizations.
The offering targets both groups and individuals, with escorted tours, self-drive itineraries, and thematic stays around Peruvian gastronomy and hiking.
« We have already sold several groups to associations and corporate committees. The idea now is also to develop individual clients », says Bruno Peynichou.
To support this launch, several presentation evenings will be organized in the coming months in Paris, Toulouse and Lyon.
A strategy already proven with Iceland
The creation of Gallia Andina fits into a process already experimented by the group with its dedicated brand for Iceland.
« This specialization has allowed Voyages Gallia to be identified as a reference player for the destination, notably among groups », explains Bruno Peynichou.
« Travel operators today must provide real added value. This comes through destination expertise, trusted local partners and differentiating products »,
he adds.
This logic is also reflected in the group’s other productions, notably in Croatia where Voyages Gallia offers cruises on small yachts with around forty passengers.
« This specialization has allowed Voyages Gallia to be identified as a reference player for the destination, notably among groups », explains Bruno Peynichou.
« Travel operators today must provide real added value. This comes through destination expertise, trusted local partners and differentiating products »,
he adds.
This logic is also reflected in the group’s other productions, notably in Croatia where Voyages Gallia offers cruises on small yachts with around forty passengers.
Business travel remains the growth engine
If Peru is the year’s novelty, the main growth driver remains business travel. Voyages Gallia is expected to generate around 45 million euros in business volume this year, with EBITDA near 1.3 million euros.
Of this total, nearly 30 million euros come from business travel.
The growth is largely propelled by the signing of a pan-European contract with the American company Intuitive, specialized in medical technologies.
After managing the travel of the French subsidiary, Voyages Gallia has since late 2024 taken over all of the group’s professional travel in Europe.
This ramp-up required the recruitment of around ten additional employees and the deployment of a multilingual service covering five languages.
Of this total, nearly 30 million euros come from business travel.
The growth is largely propelled by the signing of a pan-European contract with the American company Intuitive, specialized in medical technologies.
After managing the travel of the French subsidiary, Voyages Gallia has since late 2024 taken over all of the group’s professional travel in Europe.
This ramp-up required the recruitment of around ten additional employees and the deployment of a multilingual service covering five languages.
Golf, groups and technology on the program
The two other historic lines of business for the tour operator, cultural group travel and golf stays under the Golf Around the World brand, each represent around 9 million euros of business volume.
« We were already among the leading players in golf travel in France and we are now expanding into French-speaking Switzerland and German-speaking Switzerland with a dedicated site in French and German », he says. To support this strategy, a colleague based in Annecy is in charge of business development on the Swiss market.
At the same time, the company continues its technological transformation. Several automation projects are being studied to optimize the processing of requests and allow teams to focus more on advising and assisting customers.
For 2026, Bruno Peynichou presents a measured but committed ambition: to reach between 47 and 50 million euros in business volume while keeping the DNA of a human-sized company.
« We are not looking to become a giant in the sector. However, when approaching 50 million euros in business volume, one must be extremely structured », he concludes.
« We were already among the leading players in golf travel in France and we are now expanding into French-speaking Switzerland and German-speaking Switzerland with a dedicated site in French and German », he says. To support this strategy, a colleague based in Annecy is in charge of business development on the Swiss market.
At the same time, the company continues its technological transformation. Several automation projects are being studied to optimize the processing of requests and allow teams to focus more on advising and assisting customers.
For 2026, Bruno Peynichou presents a measured but committed ambition: to reach between 47 and 50 million euros in business volume while keeping the DNA of a human-sized company.
« We are not looking to become a giant in the sector. However, when approaching 50 million euros in business volume, one must be extremely structured », he concludes.
Publié par Caroline Lelievre Journaliste – TourMaG.com Voir tous les articles de Caroline Lelievre
Ajoutez TourMaG à votre flux Google Actualités 
