Listening to travelers’ expectations, we adapt our offering to reflect market trends and the new aspirations of the industry
Travel is reinventing itself in step with the evolving expectations of travelers. While the sector has regained its pre-crisis level, behaviors are changing and redraw the attractiveness of destinations.
Among the notable trends, slow tourism with train travel is on the rise; in fact, it constitutes even the second preferred mode of transport for our visitors when they depart on vacation! The train is no longer merely a means of getting travelers to their destination. It has become an integral part of the tourist experience. It stands as a true travel philosophy: an ecological and responsible alternative. Aboard, comfort and relaxation are favored, with scenery to admire, convivial spaces, and services that make the journey enjoyable.
In the face of purchasing-power constraints, travelers favor nearby destinations, shorter trips, and off-season periods, all while seeking to control their budgets without giving up the pleasure of traveling.
The rise of outdoor activities, solo travel, and senior tourism is also transforming the tourism landscape, pushing industry players to adapt their offers. In a world saturated with images and recommendations on social media, travelers now seek more authenticity, personalization, and human connection in their experiences.
NOUVEAUTÉ 2027 : The World Tourism Expo creates the Travel Business Hub, a new space dedicated to professionals
Destinations, offices and tourism organizations, tour operators, travel agencies, distributors, accommodations, institutions and influencers will gather there to develop their networks, foster exchanges, and bring forth new business opportunities.
At the heart of the World Tourism Expo, the Travel Business Hub combines the visibility of a public event with an environment conducive to BtoB meetings. A conference program devoted to market trends and the major challenges of the tourism industry will complete this arrangement, making the Paris World Tourism Expo a must-attend event for all players in the sector.
Set up over two days (Thursday, March 11 and Friday, March 12, 2027), the Travel Business Hub will comprise three defined spaces:
• Travel Business Meetings where professionals, private or institutional, can schedule meetings with future partners or the media. Ten turnkey Travel Meeting Suites will be available to reserve for two days.
• Travel Business Workshops with a conference program addressing market trends, sector developments, and major industry issues.
• Travel Business Lounge, a convivial space for informal meetings and networking among professionals.
A BtoB and BtoC visibility
Participation in the World Tourism Show can also be paired with a presence at the Travel Business Hub to maximize the impact of your attendance by pursuing BtoB commercial actions on the one hand, and by gaining visibility among captive travelers seeking inspiration on the other (more than 73,300 visitors in 2026).
Partners of the Travel Business Hub
Adonet, Les Entreprises du Voyage, the Tourisme & Handicaps association, and the French Federation of Tourism Technicians and Scientists (F.F.T.S.T) are already partners of the Travel Business Hub.
Contact pour les professionnels :
[email protected]
Acteurs du tourisme – offices de tourisme, hébergements, sites culturels… : développez votre visibilité et partez à la conquête de nouveaux clients en 2027
● Recruit new clients: 76% of exhibitors whose objective was lead generation are satisfied with their participation. The Salons du Tourisme help you recruit new clients and boost your business.
« We were delighted to participate for the first time in this show. (…) We will definitely come back next year. » Wanderwise
● Grow your turnover and implement a sales activation for your teams: 88% of visitors have a travel project with an average budget of €3,600 per visitor.
« Absolutely the objectives can be achieved, so we’ll be back! » – Tourism Office – Côte d’Ivoire
● Boost your notoriety with over 92,000 visitors, among whom more than 64% come to seek destination ideas.
« The Paris World Tourism Expo is THE important moment of the year » Tourism Office – Thailand
The World Tourism Expo: at the heart of trends and new travel desires!
Same date – Same venue
Destinations Nature is a true exploration ground for outdoor enthusiasts, uniting for four days all lovers of hiking, cycling, adventure, and outdoor activities.
A unique opportunity to meet a core audience seeking experiences and escape.
► To learn more
The Tourissima Lille tourism and nature activities show: a dynamic and sales-generating event!
Essential for Hauts-de-France travelers, the show continues developing its new axis dedicated to nature activities. Hiking, cycling, outdoor getaways… an offering that invites exploring nearby riches, of France and the world.
Tourism players, the show is an opportunity to meet qualified visitors seeking inspiration for their next vacations. Indeed 88% come to the show with a travel project and 50% book a stay on-site or within 15 days with an average budget of €3,900.
Tourissima in figures:
• 84% of exhibitors are satisfied with the show*
• 82% of exhibitors generate sales after the show*
• 88% of visitors have a vacation project,
• 50% who book a stay on-site or consider it within 15 days
Estimate your participation in the Lille Travel Show
In an era where everything goes digital, nothing replaces face-to-face meetings, exchanges, and personalized advice. Come experience the Salons du Tourisme and join the adventure!
https://dweb.typeform.com/to/ek6VvvLC
• Travel agencies and Tour Operators
• Receptive agencies
• Accommodations
• Museums and cultural sites
• Outdoor leisure and activities
• Cruise lines
• Thalassotherapy, thermalism
• Associations, unions, federations
• Press and publishing
• Traveller services and equipment
Contact
[email protected]
