Carbon Emissions: S4BT and SQUAKE Seal a Partnership

S4BT and SQUAKE announce the signing of a strategic partnership aimed at helping companies manage, report on, and reduce CO₂ emissions tied to their business travel programs.

Thanks to this collaboration, S4BT clients will now have access to a comprehensive solution that enables calculating, visualizing, and leveraging carbon emission data across all major travel categories: accommodation, air travel, rail, and ground transportation.

In a climate of tightening regulatory requirements and CSR commitments, the Purchasing, Travel and CSR divisions must now have a consolidated and operational view of their carbon footprint, according to a press release.

The integration of SQUAKE’s services into the S4BT environment notably enables:

• automatically centralizing data arising from travel programs,

• accessing CO₂ dashboards tailored to different lines of business,

• producing reports, both internal and external,

• identifying concrete levers to reduce emissions and costs.

For Ziad Minkara, President and Group CEO of S4BT, this partnership addresses a profound shift in market expectations: “We believe that the performance of business travel can no longer be judged solely on economic terms: it must be holistic, responsible, and measurable. By structuring a strategic partnership with SQUAKE, we are taking a decisive step. We empower our clients to manage their travel policies with a complete view, actionable data, and a real impact, both financially, operationally and environmentally. »

The same assessment comes from SQUAKE. Its cofounder, Dan Kreibich, underscores the importance of integrated tools: “Companies need tangible and integrated solutions to turn their sustainability commitments into measurable actions. With S4BT, we enable decision-makers to manage their travel policies with transparency, consistency, and real impact. »