On the July and August period, the average occupancy rate across all types of accommodation reached 76%, one point higher than 2025 and five points higher than 2024.
The growth, however, is uneven by month: July gains four points year on year, while August falls by two points, notably due to a less favorable calendar, as August 15 fell on a Saturday this year.
Foreign demand also continues to rise. According to INSEE data cited in a press release from Hauts-de-France Tourisme, foreign overnight stays in the regional hotel sector increased by 5% in the first half of 2026, with particularly notable rises for the Netherlands (+13.9%), Germany (+7.7%), and Belgium (+5.1%).
Over a longer period, foreign overnight stays have advanced by 40% between the first halves of 2022 and 2026.
A regional clientele still the majority
This trend confirms the increasing share of local tourism in regional attendance.
On the accommodation front, hotels posted an occupancy rate of 63.8%, virtually stable year over year (-0.1 point), while the outdoor hospitality sector reached 75.5%, also at a steady level.
These results reinforce, according to Hauts-de-France Tourisme, a model based on a substantial regional clientele, nearby European markets, and an offer tailored to short stays.
Published by Amelia Brille TourMaG.com Editor See all articles by Amelia Brille
