Emerging Travel Group (ETG) and Agoda have entered into a strategic partnership. Announced on October 15, 2026, this alliance is expected to grant Agoda access to millions of lodging options across Europe, the United States, Latin America, and the Middle East.
ETG operates the brands RateHawk, ZenHotels and Roundtrip. The group also aims to strengthen its offering in the Asia-Pacific region, where bookings to East and Southeast Asia are rising at an average rate of 30 % in 2026, according to the company.
ETG operates the brands RateHawk, ZenHotels and Roundtrip. The group also aims to strengthen its offering in the Asia-Pacific region, where bookings to East and Southeast Asia are rising at an average rate of 30 % in 2026, according to the company.
A partnership to strengthen distribution
The agreement is built on a cross-distribution of the two companies’ offerings. For Agoda, integrating ETG’s inventory should widen the choices available to travelers on its international markets. For ETG, the partnership should bolster its hotel offering and its presence in the Asia-Pacific region.
“This partnership with Agoda represents a significant milestone for RateHawk in the Asia-Pacific region.”, explains Erik Akhmetgaliev, RateHawk’s Regional Director for Asia-Pacific.
On the other hand, Nikita Elagin, General Manager of the Consolidator business unit at ETG, highlights the value of Agoda’s inventory in complementing the offers accessible through the more than 360 suppliers connected to the ETG platform. The group notes it will prioritize a selection of offers based on their competitiveness and their quality.
“This partnership with Agoda represents a significant milestone for RateHawk in the Asia-Pacific region.”, explains Erik Akhmetgaliev, RateHawk’s Regional Director for Asia-Pacific.
On the other hand, Nikita Elagin, General Manager of the Consolidator business unit at ETG, highlights the value of Agoda’s inventory in complementing the offers accessible through the more than 360 suppliers connected to the ETG platform. The group notes it will prioritize a selection of offers based on their competitiveness and their quality.
