Mountain Destination 2027: Registrations Open




Registrations are open for the next edition of Destination Montagnes, which will take place on January 19 and 20, 2027 in Grenoble.

Organized by Atout France, the fair will once again connect French mountain industry professionals with international distribution players.

The 2026 edition brought together nearly 220 French exhibiting companies and more than 400 tour operators from around fifty countries, for over 10,000 business appointments, according to a press release.


Pre- and Post-Tours to Discover the Region’s Offerings


Destination Montagnes les 19 et 20 janvier 2027 à Grenoble - Image Atout France

Territories, accommodations, mobility, sporting activities, cultural experiences and wellness offerings will be notably represented at this new edition.

Atout France aims to highlight a mountain offering that is diversifying and now developing across all four seasons.

France registered 56.1 million skier days during the 2025-2026 winter season, which, according to Atout France, places it at the top of global ski destinations ahead of Austria and the United States.

Pre- and post-tours will also enable international tour operators to discover the destinations, accommodations and activities on offer.

Exhibitor registrations are open until November 4, 2026.

Ahead of the show, the Destination Montagnes Meetings will take place on January 18, 2027 at the WTC Grenoble, focusing on the developments and prospects of mountain tourism.

Amara Nambinga

Amara Nambinga

I write about tourism, culture, and emerging destinations with a Namibian perspective. Through my articles, I try to highlight the places, people, and travel stories that show how Africa and the wider world are changing.