France is experiencing a remarkable rise in outdoor vacations, driven by a growing desire for nature, outdoor activities, and escapes from everyday life. According to a Sociovision study (2024), seven in ten French people report feeling a need to get away, a trend that has been steadily increasing since the health crisis.
Key figures:
• In 2023, 89% of the population consider it important to maintain a regular connection with nature.
• 27 million French people practice hiking, making this activity the most popular sport in France and the main activity during their holidays.
• 22 million French people reported cycling during their holidays in 2023.
Key figures:
• In 2023, 89% of the population consider it important to maintain a regular connection with nature.
• 27 million French people practice hiking, making this activity the most popular sport in France and the main activity during their holidays.
• 22 million French people reported cycling during their holidays in 2023.
Nature travel: destinations, agencies, accommodations and gear brands vying for new travelers
“A true marketplace of ideas, the show provides professionals with a privileged platform to showcase their offerings, enhance their visibility, and meet a qualified audience that is curious and seeking inspiration for their upcoming outdoor adventures.” Christel Marzullo, Director of the Destinations Nature Show and the Tourism Fairs.
Destinations Nature is the gathering place for hiking enthusiasts and outdoor activities lovers. Four days of events that allow you to meet a core audience:
• 49,000 visits
• 210 exhibitors
• 6,500 m2 of exhibition space
• 76% of visitors are developers of outdoor activity projects in France or abroad
• 96% engage in at least one outdoor activity
• 88% hike on foot
• 85% are satisfied with their visit to the Destinations Nature show
Destinations Nature meets your 2027 objectives
• GENERATE BUSINESS :
76% of visitors are prospective outdoor activity project developers in France or abroad.
4 out of 10 visitors have booked a stay during the event
This is our first edition, and a true wonderful discovery. Visitors are passionate, exchanges are very constructive.” – French Cycling Federation
• GENERATE LEADS :
73% of exhibitors believe that participating in the event will help them generate sales after the show closes.
86% of exhibitors whose goal was to generate leads are satisfied.
“We noticed strong crowds during the four days of the show, and our gourmand activities were a real success.” – Visit Paris Region
• BUILD YOUR NOTORIETY :
Among 49,000 visitors, nearly 76% are developers of outdoor activity projects in France or abroad.
87% of exhibitors are satisfied with their participation in Destinations Nature.
“This show allowed us to share our DNA and gain visibility. Visitors came to discover, touch, compare, and leave with favorites.” – Tonton Outdoor
Estimate your participation in the Destinations Nature Show
Destinations Nature is the gathering place for hiking enthusiasts and outdoor activities lovers. Four days of events that allow you to meet a core audience:
• 49,000 visits
• 210 exhibitors
• 6,500 m2 of exhibition space
• 76% of visitors are developers of outdoor activity projects in France or abroad
• 96% engage in at least one outdoor activity
• 88% hike on foot
• 85% are satisfied with their visit to the Destinations Nature show
Destinations Nature meets your 2027 objectives
• GENERATE BUSINESS :
76% of visitors are prospective outdoor activity project developers in France or abroad.
4 out of 10 visitors have booked a stay during the event
This is our first edition, and a true wonderful discovery. Visitors are passionate, exchanges are very constructive.” – French Cycling Federation
• GENERATE LEADS :
73% of exhibitors believe that participating in the event will help them generate sales after the show closes.
86% of exhibitors whose goal was to generate leads are satisfied.
“We noticed strong crowds during the four days of the show, and our gourmand activities were a real success.” – Visit Paris Region
• BUILD YOUR NOTORIETY :
Among 49,000 visitors, nearly 76% are developers of outdoor activity projects in France or abroad.
87% of exhibitors are satisfied with their participation in Destinations Nature.
“This show allowed us to share our DNA and gain visibility. Visitors came to discover, touch, compare, and leave with favorites.” – Tonton Outdoor
Estimate your participation in the Destinations Nature Show
They are already exhibiting at Destinations Nature. Discover their testimonials:
EXPERIENCE NATURE: THE NATURE & ADVENTURE FILM FESTIVAL
For three editions, the Experience Nature Festival has enriched the show experience by enabling exhibitors to meet a young audience passionate about nature and the outdoors. An opportunity for brands and professionals to showcase their world and build new connections with a generation that loves outdoor adventures.
• 1,500 spectators (Average age: 52)
• A 250-seat screening room
• 14 films shown
• At the heart of Destinations Nature, the largest gathering of the outdoor ecosystem (territories, travel agencies, equipment, federations…)
• Screenings followed by Q&A sessions with the filmmakers
• Notable speakers (the festival welcomed in 2025: Franck Bruno, Cédric Tassan, Myriam and Pierre from the Wheeled World account or the Coflocs)
• 1,500 spectators (Average age: 52)
• A 250-seat screening room
• 14 films shown
• At the heart of Destinations Nature, the largest gathering of the outdoor ecosystem (territories, travel agencies, equipment, federations…)
• Screenings followed by Q&A sessions with the filmmakers
• Notable speakers (the festival welcomed in 2025: Franck Bruno, Cédric Tassan, Myriam and Pierre from the Wheeled World account or the Coflocs)
Your Destinations Nature Contacts
