Pierre & Vacances-Center Parcs published semi-annual results marked by an uptick in its tourism activity for the first half of the 2025/2026 fiscal year.
For the first six months of the period, the group’s overall external revenue reached €816.8 million, up from €802.1 million a year earlier, representing a rise of 1.8%.
Tourism activities account for €805.8 million in revenue, up 6%. This growth is driven by both accommodation (+6.2%, to €619.7 million) and other tourism activities (+5.4%, to €186.1 million).
For the first six months of the period, the group’s overall external revenue reached €816.8 million, up from €802.1 million a year earlier, representing a rise of 1.8%.
Tourism activities account for €805.8 million in revenue, up 6%. This growth is driven by both accommodation (+6.2%, to €619.7 million) and other tourism activities (+5.4%, to €186.1 million).
Pierre & Vacances: revenue by brand
In detail, Center Parcs records revenue of €495.4 million (+2.4%), of which €492.5 million comes from tourism activities. The brand’s lodging activity grows by 5.8%, to €377.9 million.
Pierre & Vacances registers revenue of €172.9 million, up 6.2%. Lodging-related income reaches €143.7 million, a rise of 7.5% year over year.
Adagio posts revenue of €109.6 million (+5.5%), while maeva&co hits €30.8 million (+6.6%).
The group also continued to develop its activities during the semester. Pierre & Vacances formed a partnership with Swisspeak Resorts in Switzerland, Adagio took over nine residences operated by Sergic, and maeva&co joined the Camping Paradis and Ushuaïa Villages franchises.
Center Parcs also launched “Friends,” a new loyalty program designed to strengthen customer engagement.
Pierre & Vacances registers revenue of €172.9 million, up 6.2%. Lodging-related income reaches €143.7 million, a rise of 7.5% year over year.
Adagio posts revenue of €109.6 million (+5.5%), while maeva&co hits €30.8 million (+6.6%).
The group also continued to develop its activities during the semester. Pierre & Vacances formed a partnership with Swisspeak Resorts in Switzerland, Adagio took over nine residences operated by Sergic, and maeva&co joined the Camping Paradis and Ushuaïa Villages franchises.
Center Parcs also launched “Friends,” a new loyalty program designed to strengthen customer engagement.
Net loss of €101.4 million due to seasonality
On the financial side, adjusted EBITDA stands at -€41.6 million for the first half, versus -€40.3 million a year earlier. The group reports a net loss of €101.4 million, attributing it in particular to the seasonality of its activities and to several exceptional items.
Franck Gervais, the group’s chief executive, notes that “the first half of 2025/2026 confirms the relevance and robustness of our model” in “an internationally tense environment.” He highlights the strength of our positioning in local tourism, supported by the rise in the average selling price and in the number of nights sold.
Pierre & Vacances-Center Parcs nonetheless confirms its annual target for adjusted EBITDA at €185 million, despite the negative effects of the VAT increase on tourist accommodation in the Netherlands and Belgium.
Franck Gervais, the group’s chief executive, notes that “the first half of 2025/2026 confirms the relevance and robustness of our model” in “an internationally tense environment.” He highlights the strength of our positioning in local tourism, supported by the rise in the average selling price and in the number of nights sold.
Pierre & Vacances-Center Parcs nonetheless confirms its annual target for adjusted EBITDA at €185 million, despite the negative effects of the VAT increase on tourist accommodation in the Netherlands and Belgium.
