For the summer season of 2026, Pierre & Vacances announces the opening of four new premium residences in Switzerland, located in various Alpine resorts.
In the Valais canton, two establishments will open in Val d’Anniviers: the Zinal residence, equipped notably with a restaurant, a gaming room and a children’s area, with access to mountain activities such as visiting the Zinal glacier, rock climbing, and mountain biking; and the Vercorin residence, which will offer a spa, a restaurant, and various activities such as paragliding or discovering the local wine heritage.
A third residence will be located at Thyon 4, in Val d’Hérens. It will notably include a restaurant with panoramic views and will provide access to a range of hiking and mountain-biking activities, as well as the spa at the Grands Bains d’Hérémence.
Finally, a fourth residence will open in Meiringen, in the canton of Bern, near the Sherlock Holmes museum and about twenty minutes from Interlaken.
Guests will also receive a guest card giving access to several local activities free of charge or at a reduced rate, such as the municipal swimming pool, mini-golf, tennis, or certain guided tours.
In the Valais canton, two establishments will open in Val d’Anniviers: the Zinal residence, equipped notably with a restaurant, a gaming room and a children’s area, with access to mountain activities such as visiting the Zinal glacier, rock climbing, and mountain biking; and the Vercorin residence, which will offer a spa, a restaurant, and various activities such as paragliding or discovering the local wine heritage.
A third residence will be located at Thyon 4, in Val d’Hérens. It will notably include a restaurant with panoramic views and will provide access to a range of hiking and mountain-biking activities, as well as the spa at the Grands Bains d’Hérémence.
Finally, a fourth residence will open in Meiringen, in the canton of Bern, near the Sherlock Holmes museum and about twenty minutes from Interlaken.
Guests will also receive a guest card giving access to several local activities free of charge or at a reduced rate, such as the municipal swimming pool, mini-golf, tennis, or certain guided tours.
Make the Train the Gateway to the Swiss Alps
In parallel, the brand partners with TGV Lyria to promote a combined offering of rail transport and accommodation, with the aim of facilitating access to the Swiss Alps without a car.
This partnership takes place in a context where transportation accounts for nearly 70% of greenhouse gas emissions tied to vacations.
The two companies thus aim to encourage travelers to favor train travel to reach mountain destinations.
A subsidiary of SNCF Voyageurs and the Swiss Federal Railways, TGV Lyria connects Paris and Dijon year-round to several major Swiss cities, including Geneva, Lausanne, Basel and Zurich.
An additional summer link also connects Marseille to Geneva and Lausanne from April to October, with enhanced service in July and August.
“”With Pierre & Vacances, we concretely facilitate access to the Swiss Alps by combining low-carbon mobility and premium experience,” explains Éric Dehlinger, chief executive of TGV Lyria.
For Pierre & Vacances, this initiative is part of its strategy to develop mountain destinations accessible without a car. “The opening of Switzerland is a strategic milestone in our European development and strengthens our position as a leading actor in mountain travel“, notes Grégory Sion, the brand’s chief executive.
On the occasion of this launch, the two partners offer a joint promotion including -20% on stays in the Swiss residences and on TGV Lyria Standard class tickets. The promotion will be on sale from 16 to 31 March 2026, for trips and stays between 25 April and 12 December 2026.
This partnership takes place in a context where transportation accounts for nearly 70% of greenhouse gas emissions tied to vacations.
The two companies thus aim to encourage travelers to favor train travel to reach mountain destinations.
A subsidiary of SNCF Voyageurs and the Swiss Federal Railways, TGV Lyria connects Paris and Dijon year-round to several major Swiss cities, including Geneva, Lausanne, Basel and Zurich.
An additional summer link also connects Marseille to Geneva and Lausanne from April to October, with enhanced service in July and August.
“”With Pierre & Vacances, we concretely facilitate access to the Swiss Alps by combining low-carbon mobility and premium experience,” explains Éric Dehlinger, chief executive of TGV Lyria.
For Pierre & Vacances, this initiative is part of its strategy to develop mountain destinations accessible without a car. “The opening of Switzerland is a strategic milestone in our European development and strengthens our position as a leading actor in mountain travel“, notes Grégory Sion, the brand’s chief executive.
On the occasion of this launch, the two partners offer a joint promotion including -20% on stays in the Swiss residences and on TGV Lyria Standard class tickets. The promotion will be on sale from 16 to 31 March 2026, for trips and stays between 25 April and 12 December 2026.
Publié par Amelia Brille Rédactrice TourMaG.com Voir tous les articles d’Amélia Brille
Ajoutez TourMaG à votre flux Google Actualités 
