Rihla Raid & Flavors: When the 4×4 Meets Moroccan Cuisine


Quand le 4x4 rencontre la gastronomie marocaine - Depositphotos.com @encrier

Aer Lingus


TourMaG – You are a Franco-Moroccan head chef and a keen follower of off-road rallies. Could you share your journey and the birth of Rihla Raid & Saveurs?

Aziza Bzazou : I am a Franco-Moroccan chef, a solo mother of three grown children, and I will soon turn 55. I have always loved introducing Morocco through its flavors and traditions. At the same time, I developed a passion for off-road driving and rallying. For a long time, I lived these two passions separately.

Following an injury, I was deemed unfit by occupational health services. That meant considering a professional reorientation. The idea sprang from a simple question: why not bring together my two worlds, 4×4 and cuisine?

I wanted to create the journey I would have loved to live myself: to travel Morocco differently, meet its people, and discover its gastronomy along the road. Rihla Raid & Saveurs was born from this desire to share a Morocco I know and deeply love.


A rally to discover Morocco differently

TourMaG – Has your participation in the Rallye des Gazelles, the Roses des Sables Trophy, and several rounds of the French Endurance Championship for off-road influenced your approach to travel?

Aziza Bzazou : These experiences taught me to stay calm in the face of the unforeseen and to trust a team. They also revealed another way to traverse landscapes: to take time to observe them, to respect the places, while cultivating a love of adventure and sharing.

It is this mindset that I want to bring back to Rihla Raid & Saveurs. It is about living a true adventure, not chasing performance.

TourMaG – How will this first edition unfold and what type of travelers is it aimed at?

Aziza Bzazou : Travelers arrive in Marrakech on October 19. The raid begins on the morning of the 20th. We cross the High Atlas, pass through the Ounila Valley and Aït-ben-Haddou, then continue toward the Valley of the Roses. The route then takes us across the Anti-Atlas, the Drâa Valley and Zagora, before reaching the Sahara for a night in a luxury bivouac at Chegaga.

We return to Marrakech via Taroudant on October 24. The final evening will feature a Franco-Moroccan fusion dinner, before the participants depart on October 25.

The journey takes place in a small group, on roads and tracks, with highly varied landscapes and stops that allow time to pause. Participants can drive their own 4×4 or opt for a package with a driver-guide.

This experience targets curious people who love to discover, share, and depart from the usual itineraries. It isn’t necessary to be a rally driver: the essential is to enjoy both the journey and the encounters.


Gastronomy as the guiding thread of the journey

TourMaG – Gastronomy occupies a central place in your concept. How do you integrate it into the itinerary and interactions with locals?

Aziza Bzazou : I didn’t want to merely offer a rally with a few Moroccan meals. I wanted cooking to accompany the discovery of the regions we pass through. There will be local specialties, shared meals, and a culinary workshop to understand techniques, products, and spices.

The journey will culminate in a fusion dinner that I will craft from A to Z, drawing on my two cultures, French and Moroccan. I started from the encounters and experiences I wanted to share with travelers. A meal at a local home or an exchange with a craftsman can leave memories as strong as a landscape.

I have therefore planned stages that allow discovering local know-how, culinary traditions, and the life of the traversed territories, with the support of local partners.

TourMaG – You want to offer a more responsible way to discover Morocco. How is this translated concretely?

Aziza Bzazou : It starts with the size of the group and with the attention paid to the places we pass through. I want to work with local actors, foster encounters, and raise participants’ awareness of preserving landscapes. An insulated water bottle is also provided as part of the measures to reduce waste.

In the longer term, I am considering an associative project around reforestation and solidarity in Morocco. It is a path I would like to develop in addition to Rihla Raid & Saveurs.


Developing Rihla Raid & Saveurs without losing its identity

TourMaG – What are your ambitions for the future of Rihla Raid & Saveurs?

Aziza Bzazou : I want to grow Rihla Raid & Saveurs while preserving what makes it unique: small groups, an accessible adventure, and a real emphasis on traditional cuisine and authentic encounters.

I aim to offer new departures, on different circuits across Morocco, and broaden the experience to new audiences, notably corporate committees. My goal is to grow this project with local partners without losing its human dimension.

I want participants to leave with beautiful images, of course, but above all with memories of the people they met, shared meals, and a Morocco they took the time to discover in a different way.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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Amara Nambinga

Amara Nambinga

I write about tourism, culture, and emerging destinations with a Namibian perspective. Through my articles, I try to highlight the places, people, and travel stories that show how Africa and the wider world are changing.