After Paris and Venice, it will be the brand’s first installation outside an urban environment. « For the first time, Nolinski is written outside of a city », the group notes in its press release.
The project is led by Zaka Investments on behalf of Evok Collection, with the support of Famille C Participations, the investment fund of the Courtin-Clarins family, a strategic shareholder of the group.
Thus, the Nolinski Golfe de Saint-Tropez will open its doors in April 2027 in Gassin.
Designed by Nathan Litera, the establishment aims to offer a Mediterranean interpretation of the Nolinski universe. «Clean lines, sensual materials, omnipresent light» will compose this Riviera version designed around the art of living in Saint-Tropez, Evok Collection explains.
The project is led by Zaka Investments on behalf of Evok Collection, with the support of Famille C Participations, the investment fund of the Courtin-Clarins family, a strategic shareholder of the group.
Thus, the Nolinski Golfe de Saint-Tropez will open its doors in April 2027 in Gassin.
Designed by Nathan Litera, the establishment aims to offer a Mediterranean interpretation of the Nolinski universe. «Clean lines, sensual materials, omnipresent light» will compose this Riviera version designed around the art of living in Saint-Tropez, Evok Collection explains.
The hotel is expected to feature 55 rooms and suites with terraces, a restaurant, a bar, a wellness and spa area, two swimming pools, as well as a tennis and padel club. A kids club and a teen zone will complete the offering to meet the expectations of families and multi-generational stays. Reservations will open from July 2026.
« We build desirability through the experience: attention to detail, the art of gesture, the rhythm of a place. This is what creates a brand’s notoriety, over the long term », says Romain Yzerman, co-founder of Evok Collection.
« We build desirability through the experience: attention to detail, the art of gesture, the rhythm of a place. This is what creates a brand’s notoriety, over the long term », says Romain Yzerman, co-founder of Evok Collection.
Published by Amelia Brille 
