The Cambodia Tourism Board (CTB) aims to reaffirm its appeal to the French market and promote a clear strategy: break free from the classic reflex of the two-night stays in Siem Reap, highlight its coastal and natural gems and its capital Phnom Penh, by elevating the destination’s overall positioning.
To enrich tour operator programs, the tourism office highlights new points of interest that reveal the country’s diversity: wild nature, preserved ecosystems around lakes and rivers, paradise beaches, as well as the preserved charm of colonial architecture, which constitute powerful growth drivers.
Among the flagship experiences to promote, the Mekong cruise stands out as an essential interlude.
As for the capital, Phnom Penh, it has completed its metamorphosis: the city now offers a subtle blend of history, memorial sites, preserved traditions, but also modernity, and even a delightfully festive nightlife. This momentum will be highlighted starting next November, as the country and its capital prepare to host the Francophonie Summit.
To enrich tour operator programs, the tourism office highlights new points of interest that reveal the country’s diversity: wild nature, preserved ecosystems around lakes and rivers, paradise beaches, as well as the preserved charm of colonial architecture, which constitute powerful growth drivers.
Among the flagship experiences to promote, the Mekong cruise stands out as an essential interlude.
As for the capital, Phnom Penh, it has completed its metamorphosis: the city now offers a subtle blend of history, memorial sites, preserved traditions, but also modernity, and even a delightfully festive nightlife. This momentum will be highlighted starting next November, as the country and its capital prepare to host the Francophonie Summit.
The main development axis lies in capitalizing on the coastline. Cambodia possesses a true coastal paradise, home to the ninth most beautiful beach in the world.
This asset is increasingly attracting major international hotel brands, which are opening upscale properties there, ideal for offering seaside extensions or high-quality stays.
This upscale shift is supported by substantial national investments. As Kunna Song, Partnership B2B Officer for the French-speaking markets, notes, “the continuous improvement of road infrastructures and the development of airport capacities greatly facilitate domestic travel and the smoothness of itineraries.”
For Édouard Georges, the new special advisor to the Cambodia Tourism Board, the government’s ambition rests on a global upgrade of the offer, while insisting on a clear differentiation from regional neighbors: “Different peoples, different histories, different countries, different traditions, different cultures and nature,” he asserts to underline the destination’s specificity in the face of Vietnam or Thailand.
This asset is increasingly attracting major international hotel brands, which are opening upscale properties there, ideal for offering seaside extensions or high-quality stays.
This upscale shift is supported by substantial national investments. As Kunna Song, Partnership B2B Officer for the French-speaking markets, notes, “the continuous improvement of road infrastructures and the development of airport capacities greatly facilitate domestic travel and the smoothness of itineraries.”
For Édouard Georges, the new special advisor to the Cambodia Tourism Board, the government’s ambition rests on a global upgrade of the offer, while insisting on a clear differentiation from regional neighbors: “Different peoples, different histories, different countries, different traditions, different cultures and nature,” he asserts to underline the destination’s specificity in the face of Vietnam or Thailand.
Phnom Penh is served by Singapore Airlines and EVA Air. Singapore Airlines offers two flights per day in the summer and three per day in the winter from Paris CDG. Four cabin configurations in the morning on the B777 and a two-class layout in the evening on the A380. Immigration is now under a simplified procedure: visas will soon switch to ESTA.
