Guadeloupe: How CTIG Trains Its Top Salespeople to Become True Experts


Avec ses paysages spectaculaires, la pointe des Châteaux accueille chaque année près de 500 000 visiteurs - Photo : LG

Costa Rica


For five days, twenty travel agents explored four of Guadeloupe’s six inhabited islands.

Organized by the Comité du Tourisme des Îles de Guadeloupe (CTIG), with the support of Air Caraïbes and the Des Hôtels et Des Îles group, this educational tour had a clear objective: to show that the destination is not limited to its beaches, but that it blends nature, culture, gastronomy, and a hotel offering capable of meeting all types of travelers.

But this study trip is only the final step in a much more ambitious scheme.

Named “Secrets des Îles de Guadeloupe,” the CTIG certification program rests on four phases: an e-learning course, a seminar or webinar, a commercial challenge, and an on‑site experiential edutour.

The aim is to raise the distributors’ skills so that they become true destination specialists.

The twenty participants are among Guadeloupe’s best sellers at the end of the 2025 commercial challenge, which generated more than €563,000 in revenue for the destination.

Barely landed in Pointe-à-Pitre (Grande-Terre) after a direct flight provided by Air Caraïbes, the participants headed to Deshaies (Basse-Terre).

For five days, they traversed Grande-Terre, Basse-Terre, Terre-de-Haut and Terre-de-Bas, which make up the Saintes archipelago. In other words, four of Guadeloupe’s six inhabited islands, a feat hailed at the end of the stay by Patrick Galin, the promotion officer for the Îles de Guadeloupe.

« You have experienced four islands out of six. You have visited an island I have only been to three times in my life. That is Terre-de-Bas. »

A reminder that this edutour does not follow the most conventional itineraries.



Hotels for every traveler profile


La plage de l'hôtel La Toubana, seul cinq étoiles de la Guadeloupe - Photo : LG

One of the trip’s objectives was naturally to discover the accommodations that agencies will later propose to their clients.

The first night therefore took place at the Langley Resort Fort Royal, in Deshaies (Basse-Terre).

Nestled between a broad blonde-sand beach and the tropical forest, this four‑star resort makes an excellent base for exploring the north of Basse-Terre. The bungalows scattered across the gardens, direct beach access, and tranquil atmosphere immediately appeal.

Deshaies hides another surprise. Fans of the series Death in Paradise will instantly recognize the scenes from this British fiction shot here since 2011, portraying the fictional “Isle of Sainte-Marie.”

The police station, the seafront, the Creole lanes, Catherine’s bar, and several beaches feature among the iconic spots visitors can discover on a stroll.

On the second day, a change of scene with a three-night stay at La Créole Beach (Des hôtels & des Îles) in Gosier, Grande‑Terre.

More lively, with several restaurants, a spa, and a spacious pool, the property caters to both families and couples who want to stay close to Grande‑Terre’s main attractions.

The group also visited La Toubana (Des hôtels & des Îles) in Sainte-Anne, Grande‑Terre, the destination’s only five‑star property. Overlooking the Caribbean Sea, it positions itself in the premium segment with its bungalows, suites, private beach, and spa.

In Les Saintes, Bois Joli hotel in Terre‑de‑Haut completes this discovery thanks to its privileged location opposite one of the world’s most beautiful bays.


A destination you experience as much as you visit it


Un des grands moments du séjour : la découverte de la mangrove en pagayant - Photo : LG

Very quickly, hotel visits gave way to experiences. At the Jardin botanique de Deshaies, the agents plunged into lush tropical vegetation before taking the Route de la Traversée.

In the heart of Guadeloupe National Park, a forest hike allowed them to measure the richness of this preserved nature. Swimming at the Écrevisses Falls (Basse-Terre) stands out as one of the trip’s highlights.

Another memorable discovery: a kayaking excursion in the Grand Cul-de-Sac Marin (Grande-Terre). Gliding quietly among the mangroves, participants explored the mangrove from a different angle and became aware of its essential role in maintaining the balance of this ecosystem.

The ACTe Memorial, in Pointe‑à‑Pitre (Grande‑Terre) provided a historical and commemorative dimension to the journey by recounting the history of slavery and the peoples of the Caribbean.


Bokit, coconut sorbet, and agricole rhum


Arrêt indispensable pour déguster un sorbet coco fait maison - Photo : LG

The best memories do not always come from scheduled visits.

In Sainte-Anne (Grande‑Terre), the group settled at a food truck to sample a bokit. Born from African, European and Caribbean influences, this generously stuffed fried bread has become one of Guadeloupe’s emblematic street foods.

The day before, a stop at the Mamelles roundabout (Basse‑Terre) had allowed tasting Lucie’s famous homemade coconut sorbet, a true local institution.

It would be impossible to mention Guadeloupe without talking about rum. In Sainte‑Rose (Basse‑Terre), a visit to the Reimonenq distillery reminds how sugarcane cultivation shaped the archipelago’s history and economy. The participants discovered the various stages of making agricole rum, from cane harvest to tasting.


Another way to sell Guadeloupe


Laurent Guéna Published by Laurent Guéna Journalist – TourMaG.com
See all articles by Laurent Guéna

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The One Place You Should Never Set Your Suitcase Down, Experts Say

Upon arriving in a hotel room, it’s hard to resist the urge to drop your suitcase right away to start unpacking. And what could be more convenient than placing that bag on the bed? Yet this habit, adopted by many travelers, is far from harmless. According to several experts, it’s even the worst possible place to set down and open your suitcase. Here’s why.

Why the bed is the worst place to put down your suitcase

For many travelers, the bed is the most convenient spot to open their suitcase and unpack. According to data shared by Real Simple, 38% of travelers place their suitcase directly on the hotel bed. Yet this reflex is far from advisable.

Why? The problem comes from the path the luggage takes before arriving in the room. They pass through airport terminals, security screening belts, public transportation, taxi trunks, or sidewalks. So many surfaces that could be contaminated…

“It is likely that your luggage has spent time in unsanitary places”, explains Timothy Southern, director of the Nevada State Public Health Laboratory and associate professor of microbiology and immunology at the University of Nevada School of Medicine in Reno, in Travel + Leisure.

The specialist also notes that suitcases can carry pathogens from one surface to another. “Some bacteria and some viruses can persist on the surface of a suitcase and then contaminate the bedding”, adds Timothy Southern.

Beyond bacteria and viruses, bed bugs constitute another risk. These insects can hide in the seams of a suitcase, in clothing, or in the upholstered furniture in the room. By placing your luggage on the bed, the risk of transporting them or picking them up increases.

“One of the reasons travelers are advised not to place their luggage on hotel beds is to limit the spread of bed bugs”, notes the expert.

The solutions recommended by specialists

The good news is that there are simple alternatives. The first is to use a luggage rack, equipment found in many hotel rooms. Placed at the right height, it allows you to store or retrieve your belongings without placing the luggage on the bedding.

“By simply using a luggage rack, you can prevent unwanted guests from contaminating your bedding, whether at home or on your trip”, says Timothy Southern.

When the room doesn’t have one, other furniture can do the job. Julie Durso, A-List travel advisor for Scott Dunn, recommends in Travel + Leisure using a desk, a dresser, or a bench at the foot of the bed—surfaces better suited than the bedding.

Finally, if none of these solutions are available, the bathroom floor remains the best option, according to experts. Its hard, non-porous surface is far less conducive to bed bug establishment than carpets or fabric-covered furniture.

Adopting this simple habit helps limit the risk of transporting bacteria, viruses or bed bugs into your luggage, and then to your home. Finally, once your belongings are out, remember to close your suitcase rather than leaving it open for the entire stay. This reduces the chances for any insects to settle in. Easy precautions that can prevent many inconveniences after a hotel stay.

In the same series “Our Travel Tips”:

According to flight attendants, this is the place you should never put your coat on a plane

Here are the three tips to borrow from flight attendants to travel like a pro

The reclining seat on the plane, without headphones… advice from a flight attendant in the face of rudeness